looks better than the insight that borrowed its styling from the prius. I think they have to go with that shape to reduce drag

 

wish kia continues to use the same corporate grill, but make it better. be more consistent like this.
i don't know which concept is this one though. probably this will be next optima.

 

Wow! That looks freaking gorgeous! That needs to go to production.

 

If it can do 50 miles without battery recharging (either with the plug-in or by the gasoline engine), that not only strongly outdoes the current Prius (which doesn't plug-in), but will also out-do the upcoming Chevy Volt. If it undercuts both the Prius and Volt in price (which it is likely to do), then Kia may have a real winner on their hands. The low, sport-coupe styling alone, though, isn't enough...it will also need a taller, 4-door version to be more practical....and have more room for the battery-pack.