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I like bmw interior maybe not as good quality as lexus but it looks nice and i have always liked them. Mercedes has the worst cheap crap i have ever seen for such an expensive car. I would have no problem owning a bmw in fact i have been looking at the 745li.
I agree with the OP's comments. I feel BMW focusses on "sport" while Lexus focusses on "luxury." I was also unimpressed with the treatment at my local BMW dealer when I was looking. It was near impossible to get someone to take me seriously.
In my experience dealerships are hit or miss.
I've had some terrible sales experiences at Audi, Lexus, and Subaru dealerships.
It does not mean they are all bad, car sales people just aren't that great to begin with.
Mission Viejo Lexus - Ignored.
Tustin Lexus - Friendly but little follow-up.
Westminster Lexus - Must've been a bad day, everyone seemed like they were in a rush.
Longo Lexus - Great experience, but my friend works there.