AUGUST 2009 Vehicles Sales
What's interesting to me is Hyundai selling almost equal with Toyota and outselling Honda easily. Look at that huge jump in market share by Hyundai year over year.
Did this post by 1SICKLEX get deleted?
Great post here...if you were one that predicted it would fail, well see below
---Quote (Originally by RX300-BV)---
Define "more than OK".
This is from a Sept. 2008 release for the new TL...
The Acura division of American Honda Motors has launched its most ambitious and
wide-ranging effort of the year, according to Susie Rossick, manager of national
advertising.
"We're defining power [in the spots] through strength, precision and grace,"
said Rossick.
Rossick said the media targets the 35-45 demographic with buys during college
football—the model is the official sponsor of Pac 10 games—Monday Night
Football, ESPN's SportsCenter, The Daily Show and The History Channel, as well
as the spot market.
Rossick predicted that the TL would do well despite it being "a tough
environment to launch a car."*AHM has set a sales goal of 70,000 units for the
model year*.The TL was introduced five years ago, she said, and "the most
important part of the campaign is to show that it is all new and redesigned and
to re-create the enthusiasm and aspiration for the car."
By the numbers since the 2009 TL came out (full month October 2008)
Oct 08 4,340 +22.2%
Nov 08 3,160 -22.2%
Dec 08 3,607 -39.8%
Jan 09 2,317 -31.4%
Feb 09 2,490 -37.2%
Mar 09 3,231 -21.3%
Apr 09 3,105 -27.6%
May 09 3,375 -18.4%
Jun 09 3,018 -16.1%
Jul 09 3,309 -16.5%
Aug 09 3,003 -37.6%
Total model year sales 34,955. This is half of the original sales target. That's
a big miss.
YTD, compared with one of its chief rival the ES350, as 1SICK has been posting,
the TL is at 23,848 down 26.2% vs the ES at 30,385 down 34.2%.
The TL sales don't look all that OK, considering that it's a complete redesign.
---End Quote---
Great post here...if you were one that predicted it would fail, well see below
---Quote (Originally by RX300-BV)---
Define "more than OK".
This is from a Sept. 2008 release for the new TL...
The Acura division of American Honda Motors has launched its most ambitious and
wide-ranging effort of the year, according to Susie Rossick, manager of national
advertising.
"We're defining power [in the spots] through strength, precision and grace,"
said Rossick.
Rossick said the media targets the 35-45 demographic with buys during college
football—the model is the official sponsor of Pac 10 games—Monday Night
Football, ESPN's SportsCenter, The Daily Show and The History Channel, as well
as the spot market.
Rossick predicted that the TL would do well despite it being "a tough
environment to launch a car."*AHM has set a sales goal of 70,000 units for the
model year*.The TL was introduced five years ago, she said, and "the most
important part of the campaign is to show that it is all new and redesigned and
to re-create the enthusiasm and aspiration for the car."
By the numbers since the 2009 TL came out (full month October 2008)
Oct 08 4,340 +22.2%
Nov 08 3,160 -22.2%
Dec 08 3,607 -39.8%
Jan 09 2,317 -31.4%
Feb 09 2,490 -37.2%
Mar 09 3,231 -21.3%
Apr 09 3,105 -27.6%
May 09 3,375 -18.4%
Jun 09 3,018 -16.1%
Jul 09 3,309 -16.5%
Aug 09 3,003 -37.6%
Total model year sales 34,955. This is half of the original sales target. That's
a big miss.
YTD, compared with one of its chief rival the ES350, as 1SICK has been posting,
the TL is at 23,848 down 26.2% vs the ES at 30,385 down 34.2%.
The TL sales don't look all that OK, considering that it's a complete redesign.
---End Quote---
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Posts: n/a
Did this post by 1SICKLEX get deleted?
Great post here...if you were one that predicted it would fail, well see below
---Quote (Originally by RX300-BV)---
Define "more than OK".
This is from a Sept. 2008 release for the new TL...
The Acura division of American Honda Motors has launched its most ambitious and
wide-ranging effort of the year, according to Susie Rossick, manager of national
advertising.
"We're defining power [in the spots] through strength, precision and grace,"
said Rossick.
Rossick said the media targets the 35-45 demographic with buys during college
football—the model is the official sponsor of Pac 10 games—Monday Night
Football, ESPN's SportsCenter, The Daily Show and The History Channel, as well
as the spot market.
Rossick predicted that the TL would do well despite it being "a tough
environment to launch a car."*AHM has set a sales goal of 70,000 units for the
model year*.The TL was introduced five years ago, she said, and "the most
important part of the campaign is to show that it is all new and redesigned and
to re-create the enthusiasm and aspiration for the car."
By the numbers since the 2009 TL came out (full month October 2008)
Oct 08 4,340 +22.2%
Nov 08 3,160 -22.2%
Dec 08 3,607 -39.8%
Jan 09 2,317 -31.4%
Feb 09 2,490 -37.2%
Mar 09 3,231 -21.3%
Apr 09 3,105 -27.6%
May 09 3,375 -18.4%
Jun 09 3,018 -16.1%
Jul 09 3,309 -16.5%
Aug 09 3,003 -37.6%
Total model year sales 34,955. This is half of the original sales target. That's
a big miss.
YTD, compared with one of its chief rival the ES350, as 1SICK has been posting,
the TL is at 23,848 down 26.2% vs the ES at 30,385 down 34.2%.
The TL sales don't look all that OK, considering that it's a complete redesign.
---End Quote---
Great post here...if you were one that predicted it would fail, well see below
---Quote (Originally by RX300-BV)---
Define "more than OK".
This is from a Sept. 2008 release for the new TL...
The Acura division of American Honda Motors has launched its most ambitious and
wide-ranging effort of the year, according to Susie Rossick, manager of national
advertising.
"We're defining power [in the spots] through strength, precision and grace,"
said Rossick.
Rossick said the media targets the 35-45 demographic with buys during college
football—the model is the official sponsor of Pac 10 games—Monday Night
Football, ESPN's SportsCenter, The Daily Show and The History Channel, as well
as the spot market.
Rossick predicted that the TL would do well despite it being "a tough
environment to launch a car."*AHM has set a sales goal of 70,000 units for the
model year*.The TL was introduced five years ago, she said, and "the most
important part of the campaign is to show that it is all new and redesigned and
to re-create the enthusiasm and aspiration for the car."
By the numbers since the 2009 TL came out (full month October 2008)
Oct 08 4,340 +22.2%
Nov 08 3,160 -22.2%
Dec 08 3,607 -39.8%
Jan 09 2,317 -31.4%
Feb 09 2,490 -37.2%
Mar 09 3,231 -21.3%
Apr 09 3,105 -27.6%
May 09 3,375 -18.4%
Jun 09 3,018 -16.1%
Jul 09 3,309 -16.5%
Aug 09 3,003 -37.6%
Total model year sales 34,955. This is half of the original sales target. That's
a big miss.
YTD, compared with one of its chief rival the ES350, as 1SICK has been posting,
the TL is at 23,848 down 26.2% vs the ES at 30,385 down 34.2%.
The TL sales don't look all that OK, considering that it's a complete redesign.
---End Quote---
Reports are dealers are trying to get those that want the TSX V-6 into a TL for the same price!! Acura continues to have this issue of overlap with their vehicles.
First year sales are traditionally the best for a new car so expect TL sales to plummet in 2010 as the styling is a miss and the "value" quotient is lost. You can load one up to 48k! Nuts.
Moving on to the rest of the brand, the ZDX will of course add sales but it will miss sales targets and fail. Thre RDX/MDX refreshes will not help sales at all. TL sales will drop off even more. The TSX will hold steady and may just become their volume seller instead of the TL and MDX.
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Posts: n/a
The RX45h does very well for being a Hybrid and allocation hasn't been great yet.
SUV Midsize
RX-9,317 (the 500lbs gorilla)
Enclave- 4,151
X5/X6- 2639
MDX-2820
M-class- 2577
X5- 2,295
MKX- 2,132
RX 450h-1,754.
SRX- 1,401
FX- 938
XC90-747
GX-716
Cayenne- 509 (sized but not priced like one)
X6- 344 45% loss from last month
Tourag-489
SUV Midsize
RX-9,317 (the 500lbs gorilla)
Enclave- 4,151
X5/X6- 2639
MDX-2820
M-class- 2577
X5- 2,295
MKX- 2,132
RX 450h-1,754.
SRX- 1,401
FX- 938
XC90-747
GX-716
Cayenne- 509 (sized but not priced like one)
X6- 344 45% loss from last month
Tourag-489
Its odd b/c I find the new MDX substantially better than the first gen.
5991
That number is ALL THE CUTE UTE SALES TOTAL.
Amazingly not even close to one model, the RX and not that much more than the Enclave. Seems Lexus was right avoiding this small market. The German cute utes have done substantially better than the Asian ones. The RDX had a few higher selling months as the X3 (X3 is at the end of its cycle)
Last edited by LexFather; Sep 22, 2009 at 05:50 AM.
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Outside the G37, there is no volume vehicle and everything outside the M/G has failed. The EX and FX are very new, redesigned last year and they are complete misses both selling under 1k units a month. The G37 accounts for what 60-65% of sales? Even with a greatly improved lineup, I find the marketing to continue to be a miss. Infiniti even in good times still has lower sales goals than Acura. They are NOT going to sell better.
.
.
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BMW will hold tough at 2nd again, a strong showing year after year.
There are 2 tiers after that it seems. The 60k tier
Acura
Buick
Caddy
Acura still is the solid 4th best selling brand though they are by far the cheapest luxury option. Buick and Caddy will be fighting for the same customers as Buick makes a push upmarket.
and the 50k tier
Infiniti
Lincoln
Audi
I expect those 3 to be REAL aggresive the last few months as some GM wants a raise
. My bet is on Audi being tops hereVolvo is hanging around but sadly has no "fire" with the public even with better products time after time.
Saab is dead.
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As I look at this again, Lexus's lead will extend with the HS once dealers have cars to sell. I honestly DO NOT see the ES and LS refresh helping sales this time as for the first time, I see the MMC as a step back in style (though not features and options). If they do sell better, it will be for other reasons.
BMW will hold tough at 2nd again, a strong showing year after year.
There are 2 tiers after that it seems. The 60k tier
Acura
Buick
Caddy
Acura still is the solid 4th best selling brand though they are by far the cheapest luxury option. Buick and Caddy will be fighting for the same customers as Buick makes a push upmarket.
and the 50k tier
Infiniti
Lincoln
Audi
I expect those 3 to be REAL aggresive the last few months as some GM wants a raise
. My bet is on Audi being tops here
Volvo is hanging around but sadly has no "fire" with the public even with better products time after time.
Saab is dead.
BMW will hold tough at 2nd again, a strong showing year after year.
There are 2 tiers after that it seems. The 60k tier
Acura
Buick
Caddy
Acura still is the solid 4th best selling brand though they are by far the cheapest luxury option. Buick and Caddy will be fighting for the same customers as Buick makes a push upmarket.
and the 50k tier
Infiniti
Lincoln
Audi
I expect those 3 to be REAL aggresive the last few months as some GM wants a raise
. My bet is on Audi being tops hereVolvo is hanging around but sadly has no "fire" with the public even with better products time after time.
Saab is dead.

Enclave
Lacrosse
Lucerne
Its a huge area for growth for GM.
Acura only has 5 vehicles but gains another SUV soon.
TSX
TL
RL
RDX
MDX
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http://www.infinitiusa.com/current-o...mepage.Home.P2
Actually Infiniti has 0% financing for 36 months across the entire lineup! This should help September sales.
Actually Infiniti has 0% financing for 36 months across the entire lineup! This should help September sales.
Some really good points there SICK
.
I agree encore888, and I think Lexus might treat Europe as a bit more of a dedicated market compared to any other markets. Lexus Europe is moving towards pretty much a hybrid-only, F-model only lineup which is unique to all other major markets for Lexus. Having only hybrids and F-models for most of Europe also positions Lexus uniquely against the European competition there.
Plus, with the coming CT compact for Europe, Lexus may introduce a small SUV for Europe-only, or other limited markets.
I agree encore888, and I think Lexus might treat Europe as a bit more of a dedicated market compared to any other markets. Lexus Europe is moving towards pretty much a hybrid-only, F-model only lineup which is unique to all other major markets for Lexus. Having only hybrids and F-models for most of Europe also positions Lexus uniquely against the European competition there.
Plus, with the coming CT compact for Europe, Lexus may introduce a small SUV for Europe-only, or other limited markets.
As I look at this again, Lexus's lead will extend with the HS once dealers have cars to sell. I honestly DO NOT see the ES and LS refresh helping sales this time as for the first time, I see the MMC as a step back in style (though not features and options). If they do sell better, it will be for other reasons.
BMW will hold tough at 2nd again, a strong showing year after year.
There are 2 tiers after that it seems. The 60k tier
Acura
Buick
Caddy
Acura still is the solid 4th best selling brand though they are by far the cheapest luxury option. Buick and Caddy will be fighting for the same customers as Buick makes a push upmarket.
and the 50k tier
Infiniti
Lincoln
Audi
I expect those 3 to be REAL aggresive the last few months as some GM wants a raise
. My bet is on Audi being tops here
Volvo is hanging around but sadly has no "fire" with the public even with better products time after time.
Saab is dead.
BMW will hold tough at 2nd again, a strong showing year after year.
There are 2 tiers after that it seems. The 60k tier
Acura
Buick
Caddy
Acura still is the solid 4th best selling brand though they are by far the cheapest luxury option. Buick and Caddy will be fighting for the same customers as Buick makes a push upmarket.
and the 50k tier
Infiniti
Lincoln
Audi
I expect those 3 to be REAL aggresive the last few months as some GM wants a raise
. My bet is on Audi being tops hereVolvo is hanging around but sadly has no "fire" with the public even with better products time after time.
Saab is dead.
Lexus- 131,469
BMW- 129,176
GM - 124,619 (Buick & Cadillac)
Mercedes- 118,428
Acura- 69,369
Buick- 62,934
Cadillac- 61,685
Infiniti- 53,276
Lincoln- 53,256
Audi- 52,309
Volvo- 42,013
Saab- 6,444
If ES & IS sales are combined for the total entry level market, why can't the same be applied to GM? The fact is, GM is currently #3 in YTD luxury sales.. just sayin'

Also, where are the YTD Jaguar sales?
I agree, since the GLK and Q5 are getting traction in the US too. I expect the new X3 to do well once introduced.
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YTD 2009
Lexus- 131,469
BMW- 129,176
GM - 124,619 (Buick & Cadillac)
Mercedes- 118,428
Acura- 69,369
Buick- 62,934
Cadillac- 61,685
Infiniti- 53,276
Lincoln- 53,256
Audi- 52,309
Volvo- 42,013
Saab- 6,444
If ES & IS sales are combined for the total entry level market, why can't the same be applied to GM? The fact is, GM is currently #3 in YTD luxury sales.. just sayin'
Also, where are the YTD Jaguar sales?
Lexus- 131,469
BMW- 129,176
GM - 124,619 (Buick & Cadillac)
Mercedes- 118,428
Acura- 69,369
Buick- 62,934
Cadillac- 61,685
Infiniti- 53,276
Lincoln- 53,256
Audi- 52,309
Volvo- 42,013
Saab- 6,444
If ES & IS sales are combined for the total entry level market, why can't the same be applied to GM? The fact is, GM is currently #3 in YTD luxury sales.. just sayin'

Also, where are the YTD Jaguar sales?


July
https://www.clublexus.com/forums/car...uto-sales.html
June
https://www.clublexus.com/forums/car...les-sales.html
If you are going to take the work compiled here and use it on your/other forum, at least give credit to here/us for the source of the info. Don't just steal the info compiled. Thank you.
Disclaimer- Some cars blend categories. You might not agree 100% where some are placed. This is informational only, you can decipher it as you please.Thanks
Also before making assumptions, be aware different vehicles have different sales goals and many times its not apples to apples. For instance its easy to say A car is outselling B car but B car might have much lower targets. Be aware of the sales goals.
So far.....
https://www.clublexus.com/forums/car...uto-sales.html
June
https://www.clublexus.com/forums/car...les-sales.html
If you are going to take the work compiled here and use it on your/other forum, at least give credit to here/us for the source of the info. Don't just steal the info compiled. Thank you.
Disclaimer- Some cars blend categories. You might not agree 100% where some are placed. This is informational only, you can decipher it as you please.Thanks
Also before making assumptions, be aware different vehicles have different sales goals and many times its not apples to apples. For instance its easy to say A car is outselling B car but B car might have much lower targets. Be aware of the sales goals.
So far.....

However I don't mind adding the GM+Caddy sales for informational purposes. I have no issue with it as people can come to their own conclusions.
Thats what these lists are about.As for Jaguar, Tata doesn't really release numbers and its a PITA to find. I've only been able to locate I believe one month's Jag numbers this year.







