Next Generation Corolla
Lexus Fanatic
Joined: Jan 2005
Posts: 20,248
Likes: 275
Fundamentally, the problem with toyota is they have chosen to cater to one particular buyer: the person who bought a camry 8 years ago, and wants to buy the exact same car again.
They threw away the youth base when they dumped the celica in favor of the much blander tC and dumped the MR2 entirely. They lost their enthusiast base when they ditched the supra.
The youth market has money to spend and very little brand loyalty built. Be the first one back to market with reliable performance models (no not like a sentra se-r, a dedicated performance model).
Stop catering to middle aged soccer moms, you can always make the camry and rav4. The youth market has a whole market of people with high disposable income, few expenses, and who arent likely to keep a car to 300k miles. Give them what they want, and theyll be buying a new car from you every three years.
They threw away the youth base when they dumped the celica in favor of the much blander tC and dumped the MR2 entirely. They lost their enthusiast base when they ditched the supra.
The youth market has money to spend and very little brand loyalty built. Be the first one back to market with reliable performance models (no not like a sentra se-r, a dedicated performance model).
Stop catering to middle aged soccer moms, you can always make the camry and rav4. The youth market has a whole market of people with high disposable income, few expenses, and who arent likely to keep a car to 300k miles. Give them what they want, and theyll be buying a new car from you every three years.
Lexus Fanatic
Joined: Jan 2005
Posts: 20,248
Likes: 275
Even Avensis was made for 40+ buyers in mind.
But for that reason they have made Auris in Europe, which is very different all around and caters to younger demographics.
Again, a lot like... VW at the end.
Rookie
Joined: Jul 2011
Posts: 53
Likes: 0
From: NH
Well, I had a scion, and at its price point, it came with more standard features than any other car at the time. It was a great FIRST car. I wouldn't buy a second one, because it lacks a "grown up" feel. It feels a little like a toy, a Tonka My First Car.
They really did try to make Scion into a more performance oriented brand, what with the bolt-on supercharger for the tC, but I think they've given up on those as cars for the modification community.
But what the scion and corolla lack is refinement. There is a way to do cheap without rubbing in your face that the car is cheap, and toyota hasn't remembered how to do that yet.
They really did try to make Scion into a more performance oriented brand, what with the bolt-on supercharger for the tC, but I think they've given up on those as cars for the modification community.
But what the scion and corolla lack is refinement. There is a way to do cheap without rubbing in your face that the car is cheap, and toyota hasn't remembered how to do that yet.
Lexus Fanatic
Joined: Jan 2005
Posts: 20,248
Likes: 275
Well, I had a scion, and at its price point, it came with more standard features than any other car at the time. It was a great FIRST car. I wouldn't buy a second one, because it lacks a "grown up" feel. It feels a little like a toy, a Tonka My First Car.
They really did try to make Scion into a more performance oriented brand, what with the bolt-on supercharger for the tC, but I think they've given up on those as cars for the modification community.
But what the scion and corolla lack is refinement. There is a way to do cheap without rubbing in your face that the car is cheap, and toyota hasn't remembered how to do that yet.
They really did try to make Scion into a more performance oriented brand, what with the bolt-on supercharger for the tC, but I think they've given up on those as cars for the modification community.
But what the scion and corolla lack is refinement. There is a way to do cheap without rubbing in your face that the car is cheap, and toyota hasn't remembered how to do that yet.
Lexus Fanatic
Joined: May 2003
Posts: 7,864
Likes: 0
From: Massachusetts
Rookie
Joined: Jul 2011
Posts: 53
Likes: 0
From: NH
Don't know what 15 year old Corolla *you* were driving but that is not the experience today. The Corolla remains one of the quietest, most refined cars in its class.
And did it hurt or hamper Toyota in any way? Absolutely not. Toyota became the worlds largest automaker *after* those cars were gone.
And did it hurt or hamper Toyota in any way? Absolutely not. Toyota became the worlds largest automaker *after* those cars were gone.
The corolla remains a dated, uninteresting vehicle with the least trim and option choices in its class.
No wonder the civic is trouncing it.
Lexus Fanatic
Joined: Jan 2005
Posts: 20,248
Likes: 275
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Lexus Fanatic
Joined: May 2003
Posts: 7,864
Likes: 0
From: Massachusetts
Corolla = 136,747 YTD in US....18,872 in June.
Civic.... = 127,571 YTD............17,485....."
What's that about the all new Civic trouncing the 4 year old Corolla?
Lexus Fanatic
Joined: Jan 2005
Posts: 20,248
Likes: 275
5 years old now (worldwide)... but i dont think next gen will be radically different.... it will be a change like Yaris at best.
Lead Lap
Joined: May 2011
Posts: 622
Likes: 0
From: CA
The prior generations Corolla were much better than the current car in the interior department. Gone are the padded surfaces on the door panels and other areas that were present in the older models.
Lexus Fanatic
Joined: Jan 2005
Posts: 20,248
Likes: 275
However if you had old Corolla like I did, you would know that those plastics were prone to creating all kinds of sounds, and even deform under sun after some time, while if you had new Corolla (well Auris), like I did, you would know that those hard surfaces were a lot better wearing than old soft ones.
Yaris, Corolla/Auris and Rav4 introduced in 2006 had significantly better build and overall engineering/materials in the interior that developed far less rattles and squeaks than their previous generations, even if some surfaces were hard.
I know because I had them and previous models. And while I loved the engine in my Corolla TS (2zz-ge), damn thing had million rattles everywhere, despite soft plastics in the interior and had 1" hole develop between stereo and soft padded dash (TSB was out for it).
Auris on the other hand, had far less issues with interior, even if it was hard to touch. And nothing changed its appearance after 3 years of hard use.
Pole Position
Joined: Nov 2009
Posts: 295
Likes: 0
From: CA
The youth market has money to spend and very little brand loyalty built. Be the first one back to market with reliable performance models (no not like a sentra se-r, a dedicated performance model).
The youth market has a whole market of people with high disposable income, few expenses, and who arent likely to keep a car to 300k miles. Give them what they want, and theyll be buying a new car from you every three years.
The youth market has a whole market of people with high disposable income, few expenses, and who arent likely to keep a car to 300k miles. Give them what they want, and theyll be buying a new car from you every three years.
1. The official unemployment rate among 18-25 year olds is 24%. It is even higher than that if you include individuals who are "underemployed", or have simply given up looking for a job.
2. The average recent college grad has $23,000 in student loan debt.
So the youth market is not filled with highly paid individuals with lots of disposable income. Quite the contrary in fact.
Also, as Spywolf mentioned, you obviously didn't see the recent study which shows that Scions and Corollas are very popular with Gen-Y.
Lead Lap
Joined: Dec 2005
Posts: 4,428
Likes: 10
From: NC
Big Changes
Car buyers will see a big change in the Toyota Corolla when the new model arrives in the U.S. next year.
The next generation of Toyota's 2nd-best selling car will be a clear departure from the current model, the division’s new vice president says.
"Some (within Toyota) have said it is an even more dramatic change" than the Avalon’s recent metamorphosis, Bill Fay, general manager for the Toyota and Scion brands in the U.S., tells WardsAuto at a media preview of the new RAV4 EV here.
The large Avalon sedan’s design evolved from boxy to fastback, with a 4-door coupe appearance.
The current-generation Corolla, introduced in late 2007, was a subtle redesign of the previous generation. However, Toyota managed to maintain sales volume and market share through this year even as newer, flashier competitors e entered the fray.
Corolla deliveries this year rose 11.0% through June, compared with 1st-half 2011, according to WardsAuto data.
The Corolla was the No.5 best-selling car in the U.S. last year, with232,159 units, outselling by a wide margin the Hyundai Elantra, Ford Focus and Volkswagen Jetta. It also topped the Chevy Cruze, which saw 231,732 deliveries.
The Corolla even outsold its longtime rival, the Honda Civic, in 2011 by roughly 10,000 units. In recent years, the Civic has topped the Corolla, even without Toyota's Matrix hatchback mixed in.
The new Corolla will face some updated competition when it launches next year in the hard-fought compact segment. The new Nissan Sentra arrives later this year, and the next-generation Kia Forte goes on sale in 2013.
cschweinsberg@wardsauto.com
Lexus Champion
Joined: Jan 2006
Posts: 3,763
Likes: 6
From: TX
Hey guys-
I’m currently working on a project for the next generation Corolla—now, I know this is a Lexus forum and not a lot of people here would be in the market for a Corolla anyway, but I’d still like to hear your opinions (Especially those of Generation Y)
Please do not include the performance aspect of the vehicle for this feedback; Only focus on exterior and interior design.
What do you like or dislike about the design of the current corolla? Please be as brutally honest as possible!!!
Some common adjectives that come to mind with the corolla are boring, bland, forgettable. Any additions?
*Please keep in mind that this vehicle starts at just under $16,000
I’m currently working on a project for the next generation Corolla—now, I know this is a Lexus forum and not a lot of people here would be in the market for a Corolla anyway, but I’d still like to hear your opinions (Especially those of Generation Y)
Please do not include the performance aspect of the vehicle for this feedback; Only focus on exterior and interior design.
What do you like or dislike about the design of the current corolla? Please be as brutally honest as possible!!!
Some common adjectives that come to mind with the corolla are boring, bland, forgettable. Any additions?
*Please keep in mind that this vehicle starts at just under $16,000