Is Mercury Done? (Official, dead)
05-28-10, 08:30 AM
#47
Pole Position
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Location: Ca
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Good riddance to bad rubbish.
All the dealers around my neck of southern California sells all three brands, Ford, Lincoln and Mercury. I do not see business being affected much. They just need to change their signs.
All the dealers around my neck of southern California sells all three brands, Ford, Lincoln and Mercury. I do not see business being affected much. They just need to change their signs.
05-28-10, 10:59 AM
#48
Lexus Fanatic
I cant think of one car that Mercury has made in the last 3 decades that would even raise my interest let alone to drop 30k on one. I am surprised this branch hasn't been lopped off
05-28-10, 07:00 PM
#49
Merkur Fanatic
Many people, though, who cannot afford the model they want new often end up buying pre-owned or older versions of the same vehicle. That's what I first did when I was young.
You're not kidding. American-market Merkurs depreciated faster than some cars police-impounded for drug operation.
It was the same way with the British Sterlings, which came out about the same time. The Sterling was a interesting mixture of a reliable Honda Accord drivetrain and classic British body/interior/coachwork. It failed to catch on in America, though, and was pulled after just a few years.
You're not kidding. American-market Merkurs depreciated faster than some cars police-impounded for drug operation.
It was the same way with the British Sterlings, which came out about the same time. The Sterling was a interesting mixture of a reliable Honda Accord drivetrain and classic British body/interior/coachwork. It failed to catch on in America, though, and was pulled after just a few years.
Wasn't the Sterling based on the 1G Acura Legend?
05-29-10, 08:04 AM
#51
Lexus Fanatic
Yes, that's true.....sorry if my earlier post indicated otherwise. Despite the high-quality Honda/Acura platform and drivetrain, Sterling managed to screw up the rest of the car with unreliable Lucas electronics, earlier-than-expected corrosion, and otherwise sloppy build quality. It left the U.S. market for a reason.
06-02-10, 12:53 PM
#52
Report: Mercury's demise coming at 3 PM EST
Report: Mercury's demise coming at 3 PM EST
We're a few minutes away from hopping onto Ford's monthly sales call, but according to the Detroit News, the Blue Oval has called a press conference at 3 PM EST that could announce the demise of the Mercury division. Full report to come as soon as we hear more...
http://www.autoblog.com/2010/06/02/r...g-at-3-pm-est/
06-02-10, 01:34 PM
#54
Lexus Champion
It's interesting that for both May (9,128/7,752) and YTD (41,680/37,444) Mercury has outsold Lincoln...
I suppose they are hoping all of the Merc buyers switch over to Lincoln or Ford??
I suppose they are hoping all of the Merc buyers switch over to Lincoln or Ford??
06-02-10, 01:44 PM
#55
Lexus Fanatic
Lincoln is thought to have higher hopes of profitable sales, but that's not a given especially with the current weak product line.
Mercury, RIP.
06-02-10, 01:54 PM
#56
Lead Lap
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06-02-10, 02:42 PM
#58
Long overdue, nothing in their product line raises an eyebrow. Here come the petition drives...................... 
There are no standalone Mercury dealers -- all 1,712 Mercury dealers are paired with other Ford franchises. There are 276 dealerships that have just the Lincoln and Mercury brands. Ford says in markets where there isn't enough demand for just a Lincoln dealership, the automaker will help the dealers either pair with a Ford dealership or buy them out.
Last edited by Pearlpower; 06-02-10 at 02:48 PM.
06-02-10, 02:50 PM
#59
Lexus Fanatic
Exactly, a well run business would have carved this crap off years ago. These are supposed to be profitable car companies building shareholder wealth, not perpetual bleeders.
06-02-10, 02:54 PM
#60
Lexus Champion
They're not sharing Ford's sales success and with their all new styling the outlook isn't too hot.