LexFather

Someone needs to be SLAPPED.

The first page is titled LS 600 h L and its OBVIOUS this is a pic of a 460. No LED headlights anywhere.

Sigh..... How can you make such a mistake!!!

rominl

iTrader: (4)

really... that's pretty silly...

cliffud

iTrader: (3)

damnit, i'm writing my congressman RIGHT NOW!















that IS a silly mistake but eh, I'm sure a marketing intern did it.

kRonX

iTrader: (1)

I think only Lexus fanatics would be able to tell. Others would be clueless.

RXSF

i got one too! was it like a brief pamplet about every model they have with the changes they've done in 2008?

DASHOCKER

iTrader: (2)

I got this too & is now part of my Lexus collection. I have old Lexus brochures & DVD's still. Still on sale in the classifieds for cheap

Gojirra99

Would have been OK for some markets (no LED's for the 600hL in places like HK & Singapore), but this is a pretty big oversight for a USA brochure, & they have different brochures for different markets too, but I think many won't notice even here though ...

rominl

iTrader: (4)

yeah the brochure for different markets are completely different. i have the one from japan and the one from taiwan, they are a lot nicer than the ones here

TRDFantasy

Lexus USA REALLY needs to get their act together .

This is just another ridiculous mistake in a long line of mistakes that have been happening for a while now with Lexus USA. A whole bunch of mistakes were made on the GS460 press release.

I hope some Toyota people are reading this, these mistakes are embarrassing.

LexFather

Yeah, I am sure they noticed by now but I may call them anyway.......

I mean the mistake is on the first page.....sigh.....

ES350Bob

Don't worry, they started a quality campaign in 06 and you'll see the fruits of it eventually


1sick....if you do call them you might mention the GS on website has it's wheels on wrong side according to the GS folks.

Lil4X

It was once more common than it is now with the electronic press. So many hands were involved in the layout, prepress, and press checks, that there was always bound to be a slip. The last check you perform before committing a brochure to ink is to check and re-check the photos. I don't know how many times some typesetter has jumbled the color separations and we were lucky to catch a disaster in the making . . . and thousands of copies of it as well. Somebody's going to have a lot of birdcage liner . . .

Sometimes the final checks are performed by someone who has no clue about the product, and that can be expensive. Prevention of these embarrassing mistakes takes some strict organization, clear assignments and responsibilities . . . and a sign-off sheet written in blood. . . .

mmarshall

Brochures have, in recent years, become less important than in the past.......many people today get the info they need from the Internet and web sites. I myself use the old-fashioned brochures only for accurate color chips (the websites are lousy with that), some spec and package references, and to have something entertaining to look through while eating lunch after a review (I usually stop at my favoite places to eat after a review).

rominl

iTrader: (4)

and as posted above, not like lexus did a better job on website neither

bitkahuna

iTrader: (20)

This is part of Toyota's 'value innovation' VI program.

But gee, they saved a few thousand on the brochures using stock photos they already had.

So what if the get the picture wrong for the most sophisticated and expensive Lexus ever made.