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Lexus has been in the Latin American market in some countries, but has not had great success, in large part due to pricing and fierce existing European competition. Infiniti keeps a Q45 in the market in Mexico and Acura has almost their full range, but it doesn't compare in the entry models with the likes of Audi and BMW, the stalwart opponents. Thus, such a vehicle would help in the way of a branding concept in many markets that might not otherwise be possible.
Double the price of an Auris is the price of an IS...........
What and you don't think that top spec versions of any sub-IS model wouldn't overlap low spec IS models? Happens with A3s and A4s, 1-series and 3 series BMWs, not to mention B & C class Mercs.
What and you don't think that top spec versions of any sub-IS model wouldn't overlap low spec IS models? Happens with A3s and A4s, 1-series and 3 series BMWs, not to mention B & C class Mercs.
yep... and people buy executive hatches in europe, because other cars are too big for them... especially in continental europe...
Any smaller Lexus model would have to be sold worldwide - the small sales volumes in Europe wouldn't justify it otherwise.
No it wouldn't. Such a small Lexus being sold worldwide would do harm to the brand image and reputation of Lexus. Lexus US executives have already said such a car would not be fit for the US market. At most, this car might be sold in Asia as well as Europe if it ever comes to production.
Or they can consider selling only the most powerful & highest spec. version here that can justify a $30K+ price tag, just like what BMW is doing with the 135i coupe . . .
LOL...Well I be damned... I thought Lexus was not going down market. 3.5 litre 306hp motor in a small package is not a bad thing imo.. There is a market out there for these luxury pocket rockets. BMW 135i will be a huge hit, so other companies (like Lexus) are looking to follow suit.
The only problem I see there is that BMW doesn't have a economy brand, they have Mini if you can call that an economy brand (more like niche market). Toyota already has hatches they could toss a 3.5 V6 in and just make an executive trim level. The only thing you'd be buying at that point would be badge if it was a Lexus.
Toyota and Lexus Join Mille Miglia For The First Time
Slideshow: A five-car lineup spanning more than five decades of Toyota performance and engineering will tackle one of Italy's most celebrated automotive routes.