View Poll Results: Should Lexus remove the word "Lexus" from their vehicles?
Voters: 122. You may not vote on this poll
Should Lexus remove the word "Lexus" from their vehicles?
EV ftw!!!
Joined: Nov 2002
Posts: 9,039
Likes: 606
From: Lake Ontario
I like the name Lexus, but on my GS it looks too busy on the tail - with the name Lexus on the left, the L in the middle and the model name on the left. So I removed it.
But I have "ClubLexus" stickers on my quarter panel windows and Lexus on my licence plate.
But I have "ClubLexus" stickers on my quarter panel windows and Lexus on my licence plate.
Lexus Test Driver
Joined: Feb 2006
Posts: 1,388
Likes: 9
From: Michigan
Lexus Test Driver
Joined: Feb 2006
Posts: 1,388
Likes: 9
From: Michigan
I was thinking about this recently and wanted to see what you all thought about it. Have you ever wondered why Lexus puts the word "Lexus" on all of its models when other luxury makes like Mercedes, BMW, & Audi do not? For MB, BMW, & Audi, they simply let the badge speak for itself. It almost seems as if the badge represents a symbol of luxury and prestige and that there is no need to display the name of the brand itself on every single vehicle. Everyone knows that the 3-pointed star symbolizes Mercedes-Benz, for example.
So do you think at this point the L-badge is well known enough and synonymous with the Lexus brand that perhaps they don't need to add the word "Lexus" to every one of their models anymore? Could the L-badge just speak for itself as the symbol for Lexus?
So do you think at this point the L-badge is well known enough and synonymous with the Lexus brand that perhaps they don't need to add the word "Lexus" to every one of their models anymore? Could the L-badge just speak for itself as the symbol for Lexus?
Lexus Champion
Joined: May 2006
Posts: 1,600
Likes: 0
From: FL
Lexus Test Driver
Joined: Feb 2006
Posts: 1,388
Likes: 9
From: Michigan
Guys...
The reason they have the Kompressor on there is because they have the N/A version in those cars as well, just not in the North American market. In order to differentiate between the two, they put the letters on there...
As far as Lexus letters go, I think it's just more of a Japanese thing.
The reason they have the Kompressor on there is because they have the N/A version in those cars as well, just not in the North American market. In order to differentiate between the two, they put the letters on there...
As far as Lexus letters go, I think it's just more of a Japanese thing.
Lexus Test Driver
Joined: Feb 2006
Posts: 1,388
Likes: 9
From: Michigan
Guys...
The reason they have the Kompressor on there is because they have the N/A version in those cars as well, just not in the North American market. In order to differentiate between the two, they put the letters on there...
As far as Lexus letters go, I think it's just more of a Japanese thing.
The reason they have the Kompressor on there is because they have the N/A version in those cars as well, just not in the North American market. In order to differentiate between the two, they put the letters on there...
As far as Lexus letters go, I think it's just more of a Japanese thing.
CL Community Team
Joined: Apr 2004
Posts: 17,335
Likes: 211
From: Miami, Florida
My RX, given that Lexus does not exist in Mexico, gets mistaken for Toyota (my Camry center caps give that away), Lincoln, Land Rover, Seat, Jaguar and a host of other vehicles here. I removed the Lexus symbols about 3 years ago from the exterior except for my rear bumper cover. Even my L has a Harrier emblem now.
For me, I would want it off, but I respect others who feel it should stay.
For me, I would want it off, but I respect others who feel it should stay.
Lexus Test Driver
Joined: Feb 2006
Posts: 1,388
Likes: 9
From: Michigan
Many of us older members were around when all manufacturers labeled their cars....well most of them. I like symbols and words. I don't think it's clutter or rediculous. I love seeing the word "Kompressor" or GTO. Lexus should keep the word.