APRIL 2007 Car Sales
05-02-07, 12:46 PM
#31
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Interesting that some automakers report a straight monthly % change while others report % change by daily sell rate.
Ford for example reports April 07 sales of 228,623 compared to 262,722 in April 06. The change is a -13.0% but if Ford reported it as % change DSR, 228,623/24 = 9,526. 262,722/26 selling days = 10,105. That is only a -5.7% change.
Nissan is reporting April 07 sales of 71,124 compared to 86,720 in April 06. That's a -11.1% DSR change. But if they reported it as a straight monthly % change like Ford did, that would be a -18.0% change.
Ford performed poorly with a 13% drop or 5.7% DSR drop. But Nissan with an 18% drop or 11.1% DSR drop performed even worse. I didn't realize Nissan was slipping so fast.
I guess Ford marketing should have reported change in %DSR like most others as that would not look as bad as the straight monthly % change. Look at Toyota, they sold less in a month but still report it as an increase based on change %DSR.
Ford for example reports April 07 sales of 228,623 compared to 262,722 in April 06. The change is a -13.0% but if Ford reported it as % change DSR, 228,623/24 = 9,526. 262,722/26 selling days = 10,105. That is only a -5.7% change.
Nissan is reporting April 07 sales of 71,124 compared to 86,720 in April 06. That's a -11.1% DSR change. But if they reported it as a straight monthly % change like Ford did, that would be a -18.0% change.
Ford performed poorly with a 13% drop or 5.7% DSR drop. But Nissan with an 18% drop or 11.1% DSR drop performed even worse. I didn't realize Nissan was slipping so fast.
I guess Ford marketing should have reported change in %DSR like most others as that would not look as bad as the straight monthly % change. Look at Toyota, they sold less in a month but still report it as an increase based on change %DSR.
05-02-07, 12:49 PM
#32
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Thread Starter
Subaru Reports April Sales
- Subaru Impreza up 12% -
CHERRY HILL, N.J., May 1 /PRNewswire/ -- Subaru of America, Inc. today
reported April sales of 13,786 total units. Sales of the Impreza model were
up 12 percent over the same period last year
Subaru Tribeca posted 1,081 units for the month. Subaru Legacy recorded
5,505 unit sales, while the Outback accounted for 3,902 units of that line
for the month. Subaru Forester recorded 3,580 units in April, while Baja
posted 165 units for the month. Subaru Impreza again posted an increase, up
12 percent to 3,455 units in April.
For a complete sales chart and additional information about Subaru of
America, Inc. and Subaru vehicles, visit our media website at
http://www.media.subaru.com.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy
Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company
markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts
and accessories through a network of 600 dealers across the United States.
Subaru makes the best-selling All-Wheel Drive car sold in America based on
R.L. Polk & Co. new vehicle retail registration statistics. For additional
information visit http://www.subaru.com.
SOURCE Subaru of America, Inc.
CHERRY HILL, N.J., May 1 /PRNewswire/ -- Subaru of America, Inc. today
reported April sales of 13,786 total units. Sales of the Impreza model were
up 12 percent over the same period last year
Subaru Tribeca posted 1,081 units for the month. Subaru Legacy recorded
5,505 unit sales, while the Outback accounted for 3,902 units of that line
for the month. Subaru Forester recorded 3,580 units in April, while Baja
posted 165 units for the month. Subaru Impreza again posted an increase, up
12 percent to 3,455 units in April.
For a complete sales chart and additional information about Subaru of
America, Inc. and Subaru vehicles, visit our media website at
http://www.media.subaru.com.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy
Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company
markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts
and accessories through a network of 600 dealers across the United States.
Subaru makes the best-selling All-Wheel Drive car sold in America based on
R.L. Polk & Co. new vehicle retail registration statistics. For additional
information visit http://www.subaru.com.
SOURCE Subaru of America, Inc.
05-02-07, 01:09 PM
#33
There are some legitimate non selling days throughout the year but, at least around here, they are precious few. To have the automakers claim that there were only 24 selling days in April, and there are a lot of people that are quite willing to ignore what they see in dealerships and just accept this calculation, is something that I have trouble with. There is so much doggoned marketing spin in sales numbers that it would be nice if the auto makers would just report raw numbers and let us adjust as we want to. Having said that, most of the auto makers report numbers based on selling days in the month and whether you buy it or not, the Associated Press article that I posted just looked right through the selling day manipulation to the raw numbers to report that Toyota had a decline. At least Toyota is consistent in their reporting, in that they didn't change the reporting calculation this month. If there is a slowdown in auto sales going on, which is being speculated, it will be hard to mask going forward. The sales numbers for large auto companies like Toyota are far more important in that respect than the niche players like Audi or Maser.
It is generally accepted that DSR is correct way to report sales. Basically % is based on sales-per-day basis, and not sales-per-month, since month is very loose term.
April 2006 had 24 working days while April 2007 had 26 working days. Obviously they were not the same and cant be compared as same since April 2006 had 9% more time in it.
Nevertheless, all auto manufacturers show raw data - as can be seen in the reports.
And press sites and mags usually report DSR data, even if manufacturer doesnt, again, beacause it is considered as correct way to track sales.
05-02-07, 03:26 PM
#34
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It is generally accepted that DSR is correct way to report sales. Basically % is based on sales-per-day basis, and not sales-per-month, since month is very loose term.
April 2006 had 24 working days while April 2007 had 26 working days. Obviously they were not the same and cant be compared as same since April 2006 had 9% more time in it.
Nevertheless, all auto manufacturers show raw data - as can be seen in the reports.
And press sites and mags usually report DSR data, even if manufacturer doesnt, again, beacause it is considered as correct way to track sales.
April 2006 had 24 working days while April 2007 had 26 working days. Obviously they were not the same and cant be compared as same since April 2006 had 9% more time in it.
Nevertheless, all auto manufacturers show raw data - as can be seen in the reports.
And press sites and mags usually report DSR data, even if manufacturer doesnt, again, beacause it is considered as correct way to track sales.
"Toyota Motor Sales (TMS),
U.S.A., Inc., today reported April sales of 210,457 vehicles, an increase
of 3.7 percent over April 2006."
It does not say seasonally adjusted, it does not say based on DSR averages extrapolated for the entire month, it does not say on recalculated 2006 numbers based on less selling days, it just says that April 2007 sales for Toyota were 210,457 vehicles which represents an increase of 3.7 percent over April 2006. Now the AP article says:
"The decline at Toyota Motor (TM) are counter to a long trend of rising sales, sometimes in double digits.
Toyota sales, which include the Toyota, Lexus and Scion brands, dropped 4.4% to 210,457 last month from 219,965 in April 2006, the company said Tuesday.
The Japanese automaker has seen double-digit increases in recent months and it seemed like the rising sales would never end. In March, for example, the company's sales jumped 11.7%."
Obviously there are people here who are very happy with this reporting and see no problems with it. I am happy for you. No more posts needed on how to manipulate numbers based on selling days, I have a calculator too. All that I said was that I would have preferred if Toyota would have made it quite clear that April 2006 sales were higher than April 2007 in their opening line where they make no mention of the sales day issue. Now if AP has it wrong, Toyota should go after them and make AP issue a retraction. If this is true that selling days in a month are based on the number of weekdays in the month, then I absolutely think it is a ridiculous way to look at sales figures for autos. If anything, I think you could make an argument that a month with more weekend days should have higher sales numbers but that wasn't the case here. If they are simply talking calendar months then no matter how they manipulate the numbers, they should clearly put in their press releases the raw data and identify it as such. Just my opinion. Once again, we are using Toyota as an example here and not singling them out for any particularly worse treatment. It is just blatantly obvious when the posting here from Toyota USA only has statements about percent increases while the wire services are reporting a drop in Toyota sales.
05-02-07, 05:43 PM
#36
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You know as I was formulating the responses I thought of that, which is why I put in that comment about AP getting it right. The Toyota numbers do not support their story. Once again, it was coincidence that Toyota was the example that was easy to catch with this. I still think that this amortization of the sales increase or decrease numbers based on the number of weekdays in a month is a bunch of hooey. Wouldn't be the first industry accepted practice that I thought was foolish. Back to the sales figures.
05-02-07, 06:41 PM
#37
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Code:
DTS 3747 Town Car 3712 LS 3182 S-Class 2067 7 Series 1843 XJ 452 A8 355 Phaeton 3 Q45 2
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Code:
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05-02-07, 06:44 PM
#38
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% cars/sales % trucks/sales ============ ============== Lincoln 54.53% 45.47% Acura 56.24% 43.76% Cadillac 61.61% 38.39% Lexus 62.77% 37.23% Porsche 67.06% 32.94% Volvo 73.31% 26.69% MB 73.38% 26.62% Infiniti 75.90% 24.10% Audi 76.60% 23.40% BMW 80.17% 19.83% Saab 84.98% 15.02%
05-02-07, 07:01 PM
#39
Thanks again, Incendiary!
GS back in #3 position, ES doing well...actually the Lexus passenger cars are doing better than ever, a 63-37 split. Gone are the 90's when the threatened trade war put Lexus' emphasis on SUVs. But they are still an important bloc.
E-class on top in the final years of its cycle.
GS back in #3 position, ES doing well...actually the Lexus passenger cars are doing better than ever, a 63-37 split. Gone are the 90's when the threatened trade war put Lexus' emphasis on SUVs. But they are still an important bloc.
E-class on top in the final years of its cycle.
05-03-07, 02:51 AM
#40
Not picking Toyota for anything other than an example, according to the Toyota press release as posted here, the first line is:
"Toyota Motor Sales (TMS),
U.S.A., Inc., today reported April sales of 210,457 vehicles, an increase
of 3.7 percent over April 2006."
It does not say seasonally adjusted, it does not say based on DSR averages extrapolated for the entire month, it does not say on recalculated 2006 numbers based on less selling days, it just says that April 2007 sales for Toyota were 210,457 vehicles which represents an increase of 3.7 percent over April 2006. Now the AP article says:
"The decline at Toyota Motor (TM) are counter to a long trend of rising sales, sometimes in double digits.
Toyota sales, which include the Toyota, Lexus and Scion brands, dropped 4.4% to 210,457 last month from 219,965 in April 2006, the company said Tuesday.
The Japanese automaker has seen double-digit increases in recent months and it seemed like the rising sales would never end. In March, for example, the company's sales jumped 11.7%."
Obviously there are people here who are very happy with this reporting and see no problems with it. I am happy for you. No more posts needed on how to manipulate numbers based on selling days, I have a calculator too. All that I said was that I would have preferred if Toyota would have made it quite clear that April 2006 sales were higher than April 2007 in their opening line where they make no mention of the sales day issue. Now if AP has it wrong, Toyota should go after them and make AP issue a retraction. If this is true that selling days in a month are based on the number of weekdays in the month, then I absolutely think it is a ridiculous way to look at sales figures for autos. If anything, I think you could make an argument that a month with more weekend days should have higher sales numbers but that wasn't the case here. If they are simply talking calendar months then no matter how they manipulate the numbers, they should clearly put in their press releases the raw data and identify it as such. Just my opinion. Once again, we are using Toyota as an example here and not singling them out for any particularly worse treatment. It is just blatantly obvious when the posting here from Toyota USA only has statements about percent increases while the wire services are reporting a drop in Toyota sales.
"Toyota Motor Sales (TMS),
U.S.A., Inc., today reported April sales of 210,457 vehicles, an increase
of 3.7 percent over April 2006."
It does not say seasonally adjusted, it does not say based on DSR averages extrapolated for the entire month, it does not say on recalculated 2006 numbers based on less selling days, it just says that April 2007 sales for Toyota were 210,457 vehicles which represents an increase of 3.7 percent over April 2006. Now the AP article says:
"The decline at Toyota Motor (TM) are counter to a long trend of rising sales, sometimes in double digits.
Toyota sales, which include the Toyota, Lexus and Scion brands, dropped 4.4% to 210,457 last month from 219,965 in April 2006, the company said Tuesday.
The Japanese automaker has seen double-digit increases in recent months and it seemed like the rising sales would never end. In March, for example, the company's sales jumped 11.7%."
Obviously there are people here who are very happy with this reporting and see no problems with it. I am happy for you. No more posts needed on how to manipulate numbers based on selling days, I have a calculator too. All that I said was that I would have preferred if Toyota would have made it quite clear that April 2006 sales were higher than April 2007 in their opening line where they make no mention of the sales day issue. Now if AP has it wrong, Toyota should go after them and make AP issue a retraction. If this is true that selling days in a month are based on the number of weekdays in the month, then I absolutely think it is a ridiculous way to look at sales figures for autos. If anything, I think you could make an argument that a month with more weekend days should have higher sales numbers but that wasn't the case here. If they are simply talking calendar months then no matter how they manipulate the numbers, they should clearly put in their press releases the raw data and identify it as such. Just my opinion. Once again, we are using Toyota as an example here and not singling them out for any particularly worse treatment. It is just blatantly obvious when the posting here from Toyota USA only has statements about percent increases while the wire services are reporting a drop in Toyota sales.
:-)
It is nothing about Toyota, but DSR, again, is proper way to report it. Check any financial site, like Bloomberg, and they will adjust all the numbers based on DSR for the reasons outlined above.
Autoblog.com also adjusts for DSR so everyone can see "real" sales (their words).
As to the AP news, they can spit in anyway they want, but I would consider that as an error by unexperienced writer.
So you are fighting wrong fight, because most of the people are trying to convince them to use proper DSR sales.
05-03-07, 02:56 AM
#41
It is working days - not weekdays. They calculate days based on for how many days were dealership open for sales. So cars were sold for 24 days in April 2007, and 26 days in April 2006.
And AGAIN, full press releases, OF ALL manufacturers, have RAW data, as witnessed by this thread alone.
It is just that some pick % numbers based on DSR and some based on month of sales.
And AGAIN, full press releases, OF ALL manufacturers, have RAW data, as witnessed by this thread alone.
It is just that some pick % numbers based on DSR and some based on month of sales.
05-03-07, 11:08 AM
#42
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If it really makes some of you happy, then month-to-month Toyota sales were slightly down (excluding the 2 less selling days this April compared to last April) 
.
Month-to-month (not adjusted for selling days), sales of virtually every other automaker were down too.
The LS continues to be a strong seller ... over 3000 units sold in April. IS and ES sales are also holding strong.
F-Series continues to go down. Surprising that Silverado and Sierra sales were down yet again. Tundra was close to outselling the Sierra.
Nissan had a flat out horrible month. Sales fell flat on their face. The new Sentra is a big dissapointment, Titan sales took a big hit, and even Altima sales dropped.
Chrylser really needs to cut it's incentives and fleet sales.
As for the incentives numbers from Edmunds, I'm surprised that Honda incentives are now higher than Toyota incentives.
Hyundai sales continue to drop, not good.
.Month-to-month (not adjusted for selling days), sales of virtually every other automaker were down too.
The LS continues to be a strong seller ... over 3000 units sold in April. IS and ES sales are also holding strong.
F-Series continues to go down. Surprising that Silverado and Sierra sales were down yet again. Tundra was close to outselling the Sierra.
Nissan had a flat out horrible month. Sales fell flat on their face. The new Sentra is a big dissapointment, Titan sales took a big hit, and even Altima sales dropped.
Chrylser really needs to cut it's incentives and fleet sales.
As for the incentives numbers from Edmunds, I'm surprised that Honda incentives are now higher than Toyota incentives.
Hyundai sales continue to drop, not good.
05-03-07, 11:17 AM
#43
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Thread Starter
April 2007 U.S. Light Vehicle Sales Scorecard
CHICAGO, May 1, 2007; Reuters published the following chart which arepresents U.S. light vehicle sales totals, individual automaker results nd market share for the month of April. Percent changes are based on the daily sales rate.
The seasonally adjusted annual rate is calculated using seasonal factors supplied by the U.S. Commerce Department.
source : theautochannel
The seasonally adjusted annual rate is calculated using seasonal factors supplied by the U.S. Commerce Department.
Code:
INDUSTRY TOTALS
APRIL 2007 APRIL 2006 %CHG
Total Industry 1,337,896 1,447,892 +0.1%
Domestic Car 428,582 504,262 -7.9%
Domestic Truck 599,171 620,223 +4.7%
Import Car 205,841 213,358 +4.5%
Import Truck 104,302 110,049 +2.7%
Dom+Imp Car 634,423 717,620 -4.2%
Dom+Imp Truck 703,473 730,272 +4.4%
Dom Vehicles 1,027,753 1,124,485 -1.0%
Imp Vehicles 310,143 323,407 +3.9%
YR-TO-DATE PRV YEAR %CHG
Total Industry 5,227,867 5,381,985 - 2.9%
Domestic Car 1,659,817 1,846,020 -10.1%
Domestic Truck 2,339,627 2,429,009 - 3.7%
Import Car 788,736 706,523 +11.6%
Import Truck 439,687 400,433 +9.8%
Dom+Imp Car 2,448,553 2,552,543 -4.1%
Dom+Imp Truck 2,779,314 2,829,442 -1.8%
Dom Vehicles 3,999,444 4,275,029 -6.4%
Imp Vehicles 1,228,423 1,106,956 +11.0%
INDIVIDUAL COMPANIES AND MARKET SHARE
Apr07 %Chng Share Yr-to-Date %Chng Share
GM* 305,204 -1.8 22.8 1,196,227 -6.5 22.9
Toyota 210,457 +3.7 15.7 816,312 +6.7 15.6
Ford* 213,862 -5.8 16.0 815,586 -13.1 15.6
Chrysler* 193,104 +10.0 14.4 730,353 -2.9 14.0
Honda 126,419 -1.6 9.4 480,627 +1.6 9.2
Nissan 71,124 -11.1 5.3 350,105 +0.0 6.7
Hyundai 39,137 +3.3 2.9 143,342 -2.5 2.7
Mazda 21,060 +1.9 1.6 100,134 +11.7 1.9
BMW 28,692 +8.8 2.1 104,125 +2.9 2.0
Kia 26,007 +1.3 1.9 99,610 +7.5 1.9
Mercedes 20,895 +6.4 1.6 76,880 +6.0 1.5
Volkswagen 19,086 +0.7 1.4 69,418 -6.0 1.3
Subaru 13,786 -7.1 1.0 56,764 -7.2 1.1
Mitsubishi 12,047 +20.4 0.9 43,692 +19.6 0.8
Suzuki 9,179 -6.8 0.7 36,973 -0.9 0.7
Volvo 8,139 -9.6 0.6 35,092 -8.1 0.7
Audi 8,106 +18.5 0.6 29,134 +15.2 0.6
Land Rover 4,211 +22.1 0.3 14,413 -4.1 0.3
Porsche 3,015 -2.2 0.2 11,244 -9.7 0.2
Saab 2,350 -19.0 0.2 9,770 -14.0 0.2
Jaguar 1,424 -22.5 0.1 5,672 -20.3 0.1
Isuzu 592 -27.5 0.0 2,394 -28.2 0.0
Others 0 None 0.0 0 None None
Total 1,337,896 +0.1 100.0 5,227,867 -2.9 100.0
NOTE: Seasonally adjusted annual rate (Millions):
April 2007 Share April 2006 Share
Vehicles 16,250,000 100% 16,680,000 100%
Dom Car 5,030,000 31.0% 5,620,000 33.7%
Dom Truck 7,480,000 46.0% 7,350,000 44.1%
Imp Car 2,410,000 14.8% 2,380,000 14.3%
Imp Truck 1,330,000 8.2% 1,330,000 8.0%
