Overclocker

Sybarites should be sensible, says vodka maker Grey Goose. The company is partnering with Rolls-Royce on two customized versions of the extended-wheelbase Phantom to promote a message of responsible drinking.

Date posted: 02-15-2007

MIAMI — It's undoubtedly one of the more unusual approaches to getting people to drink responsibly. Grey Goose vodka has partnered with Rolls-Royce to create two customized versions of the extended-wheelbase Phantom to promote a "sip responsibly" message.

Grey Goose said the vehicles will be used at high-profile events, where "trained chauffeurs" will educate passengers on the merits of the drink, the car and being socially responsible. The vehicles get a "Grey Goose signature blue exterior and plush upholstery," as well as the Grey Goose logo embroidered onto headrests and integrated into the trim of the car.

The Rolls-Royce extended-wheelbase Phantom is powered by a 6.75-liter 453-horsepower V12 engine.

What this means to you: What's next? The Bacardi Bentley?

Source: http://www.edmunds.com/insideline/do...cleId=119608#2

TheRupp

Give it time before someone comes in here claiming that they're promoting drinking & driving

Edit: Has anyone had anything with Stoli Elit in it..? It puts Gray Goose to shame with how smooth it is

baddis es

iTrader: (3)

x2

i also recently tried that trump vodka, personally didnt care for it

Lil4X

I'd like to know how Grey Goose's marketing guy conned the boss into a coupla Rollers . . . "Yeah, we can paint 'em our blue, then you and I drive them around for the next two years . . . What a product promotion!! See, we can call it ADVERTISING . . . . then we put a case of GG in the trunk (er, sorry, BOOT) . . . and we call it the 'auxilary tank' . . . then we get Rolls to certify them for ethanol . . . see? we're classy, and environmentally responsible too!"

IS_Mine

Wow. That sure is a pretty Chrysler 300.

Lexmex

Still trying to figure this one, maybe someone was indeed drinking the stuff when they decided to do this.