"Jaguar earned the dubious distinction of having the oldest shoppers in the fourth quarter of 2006, according to a survey by CNW Research, which measures auto dealership floor traffic."

Who can blame the average 65.8 years old car shopper, trying to get back into their first beloved car from 1973. I have to admit that aside of the 911 and the Jaguar XJ, there are really few cars looking that close to the original model back in the 70’s. As we are poking some fun to our beloved Jaguars, keep in mind the the second winner is Mercedes with shopper age at 64.2 and third place to Lincoln at 64.2. So what’s cool for the young these days? KIA ! wins with an average shopper of 33.9 years old.

 

Interesting... What about Subaru, Audi, Lexus, and BMW?

 

According to USA Today, the median age for Lexus and BMW buyers is around 45. The median age for Mercedes is in the 60's.

 

KIA ranks high in affordability too. Probably why it has the youngest shoppers in the 4th qtr.

 

Thanks, any idea for Audi?

 

http://www.usatoday.com/money/autos/...ars-usat_x.htm

Data also from CNW.

Didn't see Audi, but Subaru is around 32 and Jaguar is about 50 in terms of median buying age.

 

[QUOTE=Lexwang07;2353229 So what’s cool for the young these days? KIA ! wins with an average shopper of 33.9 years old.[/QUOTE]

As far as specific cars from specific manfacturers go, though I don't have any hard figures to prove it, my strong, educated guess is that the most popular young person's car, and the youngest median age for any specific vehicle, is the Ford Mustang GT.....and believe me, they drive Mustangs like it.

Honda Civics, of course, are extremely popular with young tuners, but of course are rarely bought brand-new for that purpose.

 

Buicks sales average "near death" customers.

 

True, but there is no practical reason a young person cannot drive one either. I had two of them in my teens...admittedly used, not new.
And they weren't high-performance GS or Grand Nationals either.

 

As far as Lexus is concerned, most customers are (now) from a younger crowd compared to that of other buyers. Note that the IS and RX still attract relatively younger buyers who outnumber its older buyers, which buy the ES and LS. Also, Lexus attracts a number of Gen X/Y clientele that want the reliability of Mom and Dad's Toyota, without buying a Toyota for themselves...

 

It was stated in a news report last year that the IS in particular was attracting one of the youngest demographics in the luxury market.

 

The RX sells well, not because of the age of ite buyers, but primarily because of Lexus's delay ( for too long, IMO ) in producing AWD sedans until the last year or two. Lexus customers who wanted better traction and didn't want the truck-based GX or LX usually bought an AWD RX ( the AWD ones vastly outsell the FWD ones ) , liked them, and decided to trade for another RX.

 

The previous IS had the youngest avg age of any luxury car, 29 years old! Not sure of the new one.

Wow, not a good sign for Jag. And the entry level X-type is just unappealing to the youth.

 

funny, my friend, who is 21
bought an XJR not long ago
hes had other jags before this one too even when he was younger

if it wasnt for him, avg age of jaguar owners would be like 200 years old
lol