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No longer passionate? (Slogan Change)

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Old Dec 4, 2006 | 11:45 PM
  #16  
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Originally Posted by flipside909
Okay confirmed with my Lexus Marketing direct contact...there has been no official slogan change. They said it's common to abbreviate the official "The Passionate Pursuit of Perfection" in commercial ads hence you see "The Pursuit of Perfection" or "Pursuing Perfection" and etc interchangeably.
it's funny, since engish is my second language, when i first saw the slogan, i actually had a bit hard time pronouncing it
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Old Dec 5, 2006 | 06:00 AM
  #17  
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With all the problems with the ES350 lately, I think dropping "relentless" and "passionate" is simply truth in advertising. Maybe "Meandering after perfection" would be more like it.
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Old Dec 5, 2006 | 09:12 AM
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Originally Posted by dreyfus
With all the problems with the ES350 lately, I think dropping "relentless" and "passionate" is simply truth in advertising. Maybe "Meandering after perfection" would be more like it.
not following the es350 forum much, what problems do the car have?
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Old Dec 5, 2006 | 10:04 AM
  #19  
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Originally Posted by rominl
not following the es350 forum much, what problems do the car have?
The most serious is tranny gear flare. Some have cold start engine rattling. And then there are more interior rattles and wind noise than should be found on a Lexus.

Here's a poll in the ES350 forum:

https://www.clublexus.com/forums/sho...d.php?t=236162

I've had mine in for a warranty replacement of the Nav display, but haven't had any of the other problems. If mine was totalled, I'd buy another ES350 tomorrow. It's a great car.
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Old Dec 5, 2006 | 09:48 PM
  #20  
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Originally Posted by dreyfus
The most serious is tranny gear flare. Some have cold start engine rattling. And then there are more interior rattles and wind noise than should be found on a Lexus.

Here's a poll in the ES350 forum:

https://www.clublexus.com/forums/sho...d.php?t=236162

I've had mine in for a warranty replacement of the Nav display, but haven't had any of the other problems. If mine was totalled, I'd buy another ES350 tomorrow. It's a great car.
umm very interesting. of all the loaners i have driven, i do feel that the es330 seems more solid and better built than the es350. i most definitely hope that lexus is not going short cut on anything
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Old Dec 6, 2006 | 01:51 PM
  #21  
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Ill add a few more

Originally Posted by flipside909
THE PURSUIT OF PERFECTION
LA POURSUITE DE LA PERFECTION
DAS STREBEN NACH VOLLENDUNG
V TOUZE PO DOKONALOSTI
BUSCA DA PERFEIÇÃO
EN BUSCA DE LA PERFECCION
JAKTEN PÅ DET PERFEKTE
PERFEKTION SOM DRIVKRAFT
KVALITET DER OVERGÅR ALT
LEIT AÐ FULLKOMNUN
PYRKIMYS TÄYDELLISYYTEEN
완벽 추구

The Lexus worldwide websites are finally following a similar format.

http://www.lexus.co.uk/pursuit_perfection/index.asp
http://www.lexus.fr/pursuit_perfection/index.asp
http://www.lexus.com.kw/
http://www.lexus.com.au/
http://nl.lexus.be/
http://www.lexus.cz/pursuit_perfection/index.asp
http://www.lexus.pt/pursuit_perfection/index.asp
http://www.mundolexus.com/pursuit_perfection/index.asp
http://www.lexus.co.kr/index.asp
http://www.lexus.no/pursuit_perfection/index.asp
http://www.lexus.se/pursuit_perfection/index.asp
http://www.lexus.dk/pursuit_perfection/index.asp
http://www.lexus.is/pursuit_perfection/index.asp
http://www.lexus.fi/pursuit_perfection/index.asp
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Old Dec 6, 2006 | 02:42 PM
  #22  
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Originally Posted by rominl
of all the loaners i have driven, i do feel that the es330 seems more solid and better built than the es350. i most definitely hope that lexus is not going short cut on anything
You're correct, Henry. There is a noticeble difference between the ES330 and the ES350 in build quality, especially inside the cabin, despite the good repair rating the ES350 got in its first year. The IS300 ( I had one for almost 5 years), in some ways, was built even better than the ES300/330....but it was not quite as comfortable to drive.
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Old Dec 6, 2006 | 10:17 PM
  #23  
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With their new F division coming out, it should be
"The pursuit to performance"
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Old Dec 6, 2006 | 10:27 PM
  #24  
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Originally Posted by GS3Tek
With their new F division coming out, it should be
"The pursuit to performance"
Well, how about the pursuit of RELIABLE performance? Remember, the F's will be competing with Mercedes AMG's, which deliver performance only when they are not in the repair shop.
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