Overclocker

DETROIT — DUB magazine apparently sees a lot of potential in the urban market for large sedans, as it rolls out a customized 2006 Buick Lucerne DUB edition for a tour of 16 major U.S. markets this year.

The hip-hop Lucerne is scheduled to make stops in Detroit on August 6 and in San Diego on November 19.

The Buick is modified in very un-Buick-like fashion, starting with a TV screen mounted in the instrument panel. DUB added 22-inch chrome rims, 22-inch Michelin tires, a suede-and-leather interior, a lowered suspension, a Kenwood DVD in-dash head unit and window and taillight tinting.

Buick spokesman Dave Darovitz tells Inside Line the GM brand is pleased with the changes to the Lucerne. He said one of this year's auto trends has "tuners preferring larger sedans and more elegant styling for a sinister, gangster-like vehicle appearance." GM says the trend toward customizing VIP rides originated in China and worked its way to the United States.

What this means to you: Would it be safe to guess that GM thought this up? Hey…to get younger buyers into Buicks, you gotta start somewhere.

Source: http://www.edmunds.com/insideline/do...cleId=109930#2

Koma

iTrader: (3)

Lame. I still don't think this is the best marketing for younger buyers. Buick just isn't a young hip car.

bruce van

I don't hate it, but the interior looks like crap.

GFerg

Philly cats will be all over this. They love putting big shiny rims on Buicks, Oldsmobiles, and Mercury's.

DASHOCKER

iTrader: (2)

This has to be a joke Does it come with a 40oz. in the armrest wrapped in a red bow too? Buick is shooting themself in the foot with this one.

Stage3

iTrader: (3)

Damn... talk about a black tie event on the exterior!!!!

LexFather

Let me tell you, this might attract some young buyers who know nothing about cars to Buick. To be honest, its not a bad looking car inside and out.

Among the sea of 300Cs and Altimas, this is a little different.