Jaguar 'gorgeous' TV commercials! - Page 2 - ClubLexus - Lexus Forum Discussion

Go Back  ClubLexus - Lexus Forum Discussion > General Forums > Car Chat
Jaguar 'gorgeous' TV commercials! >

Jaguar 'gorgeous' TV commercials!

Notices
Car Chat General discussion about Lexus, other auto manufacturers and automotive news.

Jaguar 'gorgeous' TV commercials!

Old 11-16-05, 11:01 AM
  #16  
bitkahuna
resisting entropy
Thread Starter
iTrader: (20)
 
bitkahuna's Avatar
 
Join Date: Feb 2001
Location: Present
Posts: 54,419
Thanked 58 Times in 50 Posts
Default

I dunno guys, if I can get a life like that by buying a Jag, I'm so there... LOL
bitkahuna is offline  
Old 11-16-05, 11:03 AM
  #17  
bitkahuna
resisting entropy
Thread Starter
iTrader: (20)
 
bitkahuna's Avatar
 
Join Date: Feb 2001
Location: Present
Posts: 54,419
Thanked 58 Times in 50 Posts
Default

Lexus has HAD great commercials, those ones in Italy with the LS and SC430 were spectacular. Lately though...
bitkahuna is offline  
Old 11-16-05, 11:24 AM
  #18  
Milla...
Lexus Champion
 
Milla...'s Avatar
 
Join Date: Dec 2003
Location: California
Posts: 2,085
Thanks: 0
Thanked 0 Times in 0 Posts
Default

I love the commercials, isn't it what Luxury is all about. I think they captured it perfectly and serves as a great example of advertising true luxury (excess) cars is all about. Personally I grow tired of the winding road perfomance commercials they're all the exact same, to much advertisement of sport. Jag took it back to the true roots of showing off shameless luxury. Lexus your turn.
Milla... is offline  
Old 11-16-05, 11:32 AM
  #19  
picus
Detailing Geek
 
picus's Avatar
 
Join Date: Sep 2005
Location: ON
Posts: 1,430
Thanks: 0
Thanked 0 Times in 0 Posts
Default

Hah, it's like a commercial celebrating human stupidity.
picus is offline  
Old 11-16-05, 12:32 PM
  #20  
XeroK00L
Lexus Fanatic
 
XeroK00L's Avatar
 
Join Date: Aug 2002
Location: The Bay Area, CA, USA
Posts: 5,813
Thanks: 0
Thanked 0 Times in 0 Posts
Default

The commercial impressed me more with all the gorgeous women (and men? ) than with the new XK.

The new XK site, however, is one of the best new car introductory websites I've seen. Everything is beautifully presented and does a fine job impressing viewers. The engine sound is heard everywhere too. The way they present the sound clips under the 4.2 Litre V8 Engine and Acoustic Refinement sections after you click on Drive really is something Lexus can probably learn from:
http://www.jaguar.com/int/en/vehicle...the_new_xk.htm

Last edited by XeroK00L; 11-16-05 at 12:50 PM.
XeroK00L is offline  
Old 11-16-05, 12:48 PM
  #21  
Gojirra99
Super Moderator
 
Gojirra99's Avatar
 
Join Date: Oct 2002
Location: Canada
Posts: 29,187
Thanked 15 Times in 14 Posts
Default

Originally Posted by XeroK00L
The commercial impressed me more with all the gorgeous women (and men? ) than with the new XK.
Great commercial, & I agree the old XK is much nicer in terms of style . . .
Gojirra99 is offline  
Old 11-16-05, 01:35 PM
  #22  
Lil4X
Out of Warranty
 
Lil4X's Avatar
 
Join Date: Aug 2001
Location: Houston, Republic of Texas
Posts: 14,565
Thanked 5 Times in 5 Posts
Default

Looks like Jaguar is going back to its successful US magazine campaigns of the '50's when the marque was sold on its looks and the cachet of elegance . . .polo fields, beautiful people, yachts, more beautiful people . . . The pitch is if you want to be a beautiful people, buy two or three of these . . .

It was a lifestyle ad - introduced by Ned Jordan in his copy for the Jordan "Playboy" back in 1923:



It was the first advertising to sell the "sizzle" rather than the steak - notice there is not one word about the car itself - just the kind of person who would drive it. Notice too, that the ad - that appeared in the Saturday Evening Post, was directed at women - a new market niche for automobiles . . . the trust fund baby. The Playboy was ultimately unsuccessful - because it couldn't live up to the advertising.

The ad, if not the car, remains a classic - often described as the finest ad copy ever written.

Last edited by Lil4X; 11-16-05 at 01:39 PM.
Lil4X is offline  
Old 11-16-05, 01:48 PM
  #23  
pilip99
Lexus Test Driver
 
Join Date: Apr 2004
Location: California
Posts: 1,291
Thanks: 0
Thanked 0 Times in 0 Posts
Default

Originally Posted by AmethySC
Great commercial, & I agree the old XK is much nicer in terms of style . . .
cool commercial, i like lexus commercial better
pilip99 is offline  
Old 11-16-05, 11:31 PM
  #24  
LexFather
Guest
 
Posts: n/a
Default

Originally Posted by bitkahuna
Lexus has HAD great commercials, those ones in Italy with the LS and SC430 were spectacular. Lately though...
I agree 100% here. THe recent Lexus commericals are so
 
Old 11-17-05, 09:26 AM
  #25  
L-Finesser
Rookie
 
Join Date: Feb 2005
Location: California
Posts: 65
Thanks: 0
Thanked 0 Times in 0 Posts
Default

In general, Jaguar, Mercedes and even Infiniti are doing more brand advertising. Lexus seems to be doing model advertising.
L-Finesser is offline  


Thread Tools
Search this Thread

Contact Us Archive Advertising Cookie Policy Privacy Statement Terms of Service

© 2018 MH Sub I, LLC dba Internet Brands

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
 
  • Ask a Question
    Get answers from community experts
Question Title:
Description:
Your question will be posted in: