Toyota seeks new veterans for dealerships
09-09-04, 08:45 AM
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Toyota seeks new veterans for dealerships
Toyota seeks new vets for dealerships
By Harry Stoffer
Automotive News / September 08, 2004
WASHINGTON -- Toyota Motor Sales U.S.A. Inc. launched a program Sept. 8 to recruit people who are leaving the armed forces for jobs that are available at Toyota and Lexus dealerships.
The company calls the program Hire*A*Hero.
It is separate from a program undertaken early this year by Automotive Retailing Today (ART), called Hire the Heroes. ART, a coalition of dealer organizations and manufacturers, is providing dealers with tips on how to attract people leaving the military to their businesses, primarily as service technicians.
Denise Patton-Pace, executive director of ART, called the nearly identical program names "a happy coincidence."
Toyota Division General Manager Don Esmond announced the Hire*A*Hero program at an event in Washington.
Esmond, a Marine veteran of Vietnam, said about 200,000 people will be leaving the armed forces next year, and Toyota wants to help them in "transitioning back to civilian life." In addition, dealerships are looking for good employees, he said.
"So, there's a real need there to kind of get a connection," he explained.
The 1,200 Toyota dealers and 200 Lexus dealers will be posting their openings on websites where people leaving the armed forces can search for jobs. The sites are www.toyota.com/hero and www.lexus.com/hero.
Toyota said 600 jobs openings were posted at the launch of the program. They include sales and front-office positions as well as service technician jobs.
Beginning Thursday, Hire*A*Hero will be promoted with big decals on the Tundra truck driven by Bill Lester at NASCAR races, Esmond and Lester said.
Information about the broader industry effort is at www.autojobstoday.org, said Mike Moran, ART secretary-treasure
By Harry Stoffer
Automotive News / September 08, 2004
WASHINGTON -- Toyota Motor Sales U.S.A. Inc. launched a program Sept. 8 to recruit people who are leaving the armed forces for jobs that are available at Toyota and Lexus dealerships.
The company calls the program Hire*A*Hero.
It is separate from a program undertaken early this year by Automotive Retailing Today (ART), called Hire the Heroes. ART, a coalition of dealer organizations and manufacturers, is providing dealers with tips on how to attract people leaving the military to their businesses, primarily as service technicians.
Denise Patton-Pace, executive director of ART, called the nearly identical program names "a happy coincidence."
Toyota Division General Manager Don Esmond announced the Hire*A*Hero program at an event in Washington.
Esmond, a Marine veteran of Vietnam, said about 200,000 people will be leaving the armed forces next year, and Toyota wants to help them in "transitioning back to civilian life." In addition, dealerships are looking for good employees, he said.
"So, there's a real need there to kind of get a connection," he explained.
The 1,200 Toyota dealers and 200 Lexus dealers will be posting their openings on websites where people leaving the armed forces can search for jobs. The sites are www.toyota.com/hero and www.lexus.com/hero.
Toyota said 600 jobs openings were posted at the launch of the program. They include sales and front-office positions as well as service technician jobs.
Beginning Thursday, Hire*A*Hero will be promoted with big decals on the Tundra truck driven by Bill Lester at NASCAR races, Esmond and Lester said.
Information about the broader industry effort is at www.autojobstoday.org, said Mike Moran, ART secretary-treasure
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