Notices
Car Chat General discussion about Lexus, other auto manufacturers and automotive news.
Sponsored by:
Sponsored by: Innova

article on bmw failure (admitted)

Thread Tools
 
Search this Thread
 
Old Jul 14, 2004 | 01:48 PM
  #16  
LexFather
Guest
 
Posts: n/a
Default

Originally posted by mmarshall
Another thing, Romini....It seems like it is not so much Panke saying that BMW made a mistake....the impression I get is that Panke is saying that the mistake is really the public's, not BMW's, for "not being acceptive" enough to the new 7-series. His view of BMW's "error" is not being able to convince the public of the "necessity" of Bangle's designs. His view is that the public and the auto press are wrong by not embracing the new design and that they are living in the past. In other words, HE wants to push HIS design (and Chris Bangle's) out into public, call it the "wave of the future", and have nobody question it. Well, the world doesn't work that way....we don't have to buy his products...in fact, that is one reason why I bought an IS instead of a BMW. So I see where you are coming from, but I also see where he is coming from.
Exactly. ARROGANCE. In another articele in Road and Track, they interviewed Bangles protege, Van H-whatever. The first question was;
"why do you think the designs are so controversial"
The guy immediately got on the defensive with
"Wait, who are you to decide what is controversial or not"

Sigh. I used to look at BMWs like " ". I have the same look on my face but it's now " ".

Bangle is the anti-Christ.
Reply
Old Jul 14, 2004 | 01:53 PM
  #17  
rominl's Avatar
rominl
Thread Starter
exclusive matchup
20 Year Member
Liked
Community Favorite
Top Answer: 1
iTrader: (4)
 
Joined: May 2002
Posts: 81,772
Likes: 349
From: Lovely OC
Default

that's so true, i thought you guys knew that bangle is the god already

bangle, listen up. one can't decide if something is bad. but if somehow most people think the 7 series is bad, you go back and think why
Reply
Old Jul 15, 2004 | 02:45 PM
  #18  
Lil4X's Avatar
Lil4X
Out of Warranty
20 Year Member
Photogenic
Photoriffic
Shutterbug
 
Joined: Aug 2001
Posts: 14,925
Likes: 13
From: Houston, Republic of Texas
Lightbulb Object lesson for BMW....

Nothing like a huge public failure as a cure for hubris.....maybe Panke, Bangle, et al can learn something from this experience:

Ford had the Edsel, GM the Corvair. Actually, Chuck, my old college roommate drove a '58 Edsel for a couple of years - a huge, gorgeous car white/Turquoise/white, 2-dr HT, with the big Lincoln V8 (410CID/345HP/475LBFT)....and it would 0-60 in under 10 sec, which was pretty respectable nearly 45 years ago. It was a "parts bin" car, assembled from Ford, Mercury and Lincoln components with very few dedicated "Edsel" parts, including major body panels and glass. As I recall, only the rear fenders and back window were Edsel-specific. His upscale "Corsair" was no better or worse than contemporary high-end Lincoln-Mercury products from a reliability standpoint, but its marketing was a disaster.

It was a highly styled sport-luxury car that just before introduction had its market mix changed. It was decided to sell the line from the bottom up, with spectacularly ugly stripped down models (Pacer and Ranger) built for a price slightly above that of the cheapest Ford. If you knew how to manipulate the unusually long options list, you could build a beautiful - but expensive - vehicle. Henry "Deuce" Ford was often blamed for its failure, but it was a textbook combination of:
    . . . that eventually killed the Edsel.

    Despite its dramatic style, the '58 Edsel incorporated several innovations (self-adjusting brakes, transmission lock, ergonomic seats, and front-hinged hood) that are still used today. The “Teletouch” pushbutton automatic transmission selector always produced its own entertainment as valet parking attendants searched vainly for the gear lever. You had to show it to them – a circle of square buttons in the hub of the steering wheel, right where you’d expect the horn button.

    Ultimately, styling went off the deep end in successive years as Edsel was forced due to poor sales to deal with the '59 and '60 Ford coachwork, and the ugly stepsister became unfairly perceived as a loser.


    '58 Pacer Convertible, courtesy of hubcapcafe.com
    The bottom fell out of the resale market and "Good Luck" Chuck traded the Edsel on a Corvair

    -30-

    Last edited by Lil4X; Jul 15, 2004 at 03:28 PM.
    Reply
    Old Jul 15, 2004 | 03:20 PM
      #19  
    Ice350's Avatar
    Ice350
    Lexus Fanatic
    iTrader: (1)
     
    Joined: Mar 2003
    Posts: 11,349
    Likes: 7
    From: Florida
    Default bmw flop?

    I'm one of the few who really really like the look of the 7 series. I also don't think it was a bad idea to computerize the car more. The execution was just poor. It could have been done way better. Now here I am trying to defend these guys and Panke comes up with chump excuses like...we know we messed up but it's your fault for not being ready for it. Get real, be a man about it. We'll forgive you if you come clean...not until.
    Reply
    Old Jul 15, 2004 | 06:58 PM
      #20  
    Xanadu350's Avatar
    Xanadu350
    Racer
    20 Year Member
    Liked
    Loved
    Community Favorite
     
    Joined: Mar 2004
    Posts: 1,928
    Likes: 203
    From: Florida
    Default

    The whole I-drive concept was the downfall along with the ugly cues on the new 7 series that started it. I'm sorry but maybe I'm from the old school where I want to reach out & touch the volume control **** & be able to turn my radio up & down in a 1/2 sec time (either reaching for the **** on the control or the little button on the steering wheel) NOT have to rotate a impersonal large button I have to take my eyes off the road & jump through numerous steps just to turn the friggen volume up or down.

    How impersonal is that? Part of the fun of driving is touching things inside your vehicle & getting a response in a split sec. The I-Drive is a real turn off for me.

    I know this is another topic but....
    I keep thinking of the pics on the new 2005 GS & thinking of the console area, why is Lexus still keeping that cassette deck? Why? does anyone really still use cassette decks? Free up the space & give us some new feature.
    Reply
    Old Jul 15, 2004 | 07:08 PM
      #21  
    Ice350's Avatar
    Ice350
    Lexus Fanatic
    iTrader: (1)
     
    Joined: Mar 2003
    Posts: 11,349
    Likes: 7
    From: Florida
    Default bmw flop

    Originally posted by XanaduSC
    The whole I-drive concept was the downfall along with the ugly cues on the new 7 series that started it. I'm sorry but maybe I'm from the old school where I want to reach out & touch the volume control **** & be able to turn my radio up & down in a 1/2 sec time (either reaching for the **** on the control or the little button on the steering wheel) NOT have to rotate a impersonal large button I have to take my eyes off the road & jump through numerous steps just to turn the friggen volume up or down.

    How impersonal is that? Part of the fun of driving is touching things inside your vehicle & getting a response in a split sec. The I-Drive is a real turn off for me.

    I know this is another topic but....
    I keep thinking of the pics on the new 2005 GS & thinking of the console area, why is Lexus still keeping that cassette deck? Why? does anyone really still use cassette decks? Free up the space & give us some new feature.


    I'm not praising I-drive...I just think computerization is good if executed better. More user friendly. The idea is a good one. I-drive is not only impersonal, it's unsafe.
    As for cassettes, I still use mine. Got too many mixed tapes to let it go. I guess I could copy them to CD, when they make a machine to do that for public use.
    Reply
    Old Jul 15, 2004 | 11:34 PM
      #22  
    GlobeCLK's Avatar
    GlobeCLK
    Lexus Fanatic
    20 Year Member
    Photogenic
    Photoriffic
    Shutterbug
    iTrader: (5)
     
    Joined: Feb 2001
    Posts: 7,402
    Likes: 4
    From: California
    Default

    Where's the "old news is so exciting!" picture when I need it? i'm sure everyone knows about this. but it's cool someone really came forward and admitted it.
    Reply
    Old Jul 15, 2004 | 11:40 PM
      #23  
    LexFather
    Guest
     
    Posts: n/a
    Default

    I'll be honest, these new BMW confuse the SHIAT outta me.
    SImply put BMW may have not LOST a comparison in magazines for over 10 years. They simply were the best driving cars period. The styling was not adventerous but DAMN handsome and near perfect sculpture. EVERY CARMAKER wanted TO BE LIKE BMW!!!! The GS, IS, G35, TL, S2000 roadster, AMG cars, S cars from AUDI, Lincoln LS, Caddys are perfect examples.

    These new BMW are alienating.

    1. BMWs are supposed to be DRIVING MACHINES. Now they have all this active steering and heads up displays and are taking the experience away with the gizoms.
    2. Dashes. BMWs had the driver's oriented cockpits, with the dash curved towards the driver. Instead we have I-drive which totally TAKES away the driver from driving.
    3. Styling. People used to look at BMWS in AWE!!! Now they look in AWWWWWW
    Reply
    Old Jul 16, 2004 | 03:07 AM
      #24  
    GlobeCLK's Avatar
    GlobeCLK
    Lexus Fanatic
    20 Year Member
    Photogenic
    Photoriffic
    Shutterbug
    iTrader: (5)
     
    Joined: Feb 2001
    Posts: 7,402
    Likes: 4
    From: California
    Default

    Originally posted by 1SICKLEX

    1. BMWs are supposed to be DRIVING MACHINES.
    The Ultimate Driving Machines.......... when they actually drive.
    Reply
    Old Jul 16, 2004 | 05:30 AM
      #25  
    mmarshall's Avatar
    mmarshall
    Lexus Fanatic
    Community Builder
    Community Influencer
    Liked
    Loved
     
    Joined: Oct 2003
    Posts: 94,223
    Likes: 220
    From: Virginia/D.C. suburbs
    Default

    Originally posted by GlobeCLK
    The Ultimate Driving Machines.......... when they actually drive.

    Well, how about Panke....the CEO ? He is the Ultimate JIVING Machine.
    Reply
    Old Jul 16, 2004 | 09:21 AM
      #26  
    rominl's Avatar
    rominl
    Thread Starter
    exclusive matchup
    20 Year Member
    Liked
    Community Favorite
    Top Answer: 1
    iTrader: (4)
     
    Joined: May 2002
    Posts: 81,772
    Likes: 349
    From: Lovely OC
    Default

    Originally posted by GlobeCLK
    The Ultimate Driving Machines.......... when they actually drive.
    that's so true. getting the freaking 7 series into drive is already a challenge
    Reply
    Old Jul 16, 2004 | 10:29 AM
      #27  
    BrickHead's Avatar
    BrickHead
    Instructor
    20 Year Member
    Liked
     
    Joined: Oct 2003
    Posts: 795
    Likes: 1
    From: North Carolina
    Default

    Originally posted by mmarshall
    Fine, I agree.....now let's see them start CORRECTING it. Toss the I-Drive, put the old sheet metal back on, and put the traditional SUPERB Bimmer steering gear back in.
    and toss Chris Bangle too..

    Last edited by BrickHead; Jul 16, 2004 at 10:31 AM.
    Reply
    Related Topics
    Thread
    Thread Starter
    Forum
    Replies
    Last Post
    geko29
    Car Chat
    2
    Apr 28, 2013 10:22 AM
    Nospinzone
    Car Chat
    5
    Apr 3, 2013 07:11 AM
    LexFather
    Car Chat
    11
    Jan 16, 2009 07:52 PM
    NeverSatisfied
    Car Chat
    8
    Jun 25, 2005 12:08 AM
    jimxo
    Car Chat
    2
    Oct 2, 2003 01:36 AM




    All times are GMT -7. The time now is 04:17 AM.