June & Q2 2025 Sales Thread
BMW of North America Reports Q2 2025 U.S. Sales Results.
Please login to view contact details.- Phil DiIanni
- Mariella Kapsaskis
- BMW Sales Up 1.6% Through the First Half of 2025.
BMW.
BMW sales for the first six months of 2025 are up 1.6% on total sales of 178,499 vehicles. In the second quarter of 2025, BMW sales remained on par with 2024 results. The 90,884 vehicles sold in the second quarter represent a 0.4% decline from the 91,237 vehicles sold in the same time period last year.
“Our sales performance over the 1st half of the year is a clear indication that we have the right strategy, products, and dealer network to succeed,” said Sebastian Mackensen, President and CEO, BMW of North America. “We’re confident in our business and look forward to building on this progress in the 2ndhalf of the year, despite some challenges in the marketplace.”
BMW Electric Vehicles.
In the second quarter of 2025, the company sold 11,094 battery electric vehicles, which represents a 21.2% decline from the 14,081 sold in the 2nd quarter of 2024.
MINI.
MINI sales in the U.S. totaled 7,616 vehicles in the second quarter of 2025, a 29.1% increase vs the 5,898 vehicles sold in the 2nd quarter of 2024. Year-over-year, MINI sales are up 19%.
Files
- BMW of North America Reports Q2 2025 U.S. Sales Results.pdf
- BMW of North America Reports Q2 2025 U.S. Sales Results Chart.pdf
Volvo Car USA reports sales of 31,395 in the 2nd quarter of 2025
Jul 02, 2025 ID: 351623MAHWAH, NJ (July 2, 2025) – Volvo Car USA today reported sales of 31,395 cars for the 2nd quarter of the year, up 4.4 percent over the same period last year. Electrified models — those with a fully electric or plug-in hybrid powertrain — decreased 5.6 percent compared to the same period last year and accounted for 31.7 percent of sales during the 2nd quarter of the year.
The Volvo Car Americas region saw 40,675 cars sold during the 2nd quarter of the year. Sales of electrified models accounted for 40.8 percent of sales across the region in the 2nd quarter of the year.
“As a newly united Americas region, we’re building strong momentum by working together across markets to grow consumer interest in our electrified models,” said Luis Rezende, President, Volvo Car Americas. “This quarter is just the beginning. We are confident in the path ahead and remain fully committed to accelerating our electrification journey and delivering a premium product and experience for our customers across the region.”
Last edited by GS69; Jul 3, 2025 at 03:03 PM.
https://media.mbusa.com/releases/rel...and-vans-in-q2
Mercedes-Benz sold 547,100 cars and vans in Q2
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Jul 8, 2025 – Atlanta- Mercedes-Benz Cars Q2 deliveries to customers (retail sales) of 464,600 units underpins solid demand particularly in the U.S. (+26%) and Germany (+7%)
- In the U.S., demand for Top-End vehicles remains strong, with continued growth for Mercedes-AMG; leading position in Top-End luxury segment in China
- Mercedes-Benz Cars Q2 group sales at 453,700 units slightly lower, especially due to diligent management of stock to counter tariff impacts
- All-new CLA debuts in Europe, incoming orders gain momentum
- Mercedes-Benz Cars xEV-share in Europe at 40%, strong demand for PHEV (+34%) globally
- Mercedes-Benz Vans sold 93,400 vehicles in the second quarter, EV share reached 7% globally, in Europe 10%, with all regions recording an improvement against Q1 2025
Mercedes-Benz Cars
"Overall, we see good customer demand in the U.S. and Germany for our products including our Top-End vehicles, despite tariffs impacting our global sales in the 2nd quarter. In China, in a highly competitive environment, we could keep the number one position in the Top-End luxury segment in the 1st half of the year. The all-new CLA received very positive feedback. This product marks the beginning of further electric vehicle sales growth ahead of the biggest series of car launches at Mercedes-Benz."
Mathias Geisen, Member of the Board of Management of Mercedes Benz Group AG. Marketing & Sales
"It is an honor to rejoin Mercedes-Benz USA (MBUSA) and take the helm leading North American Marketing and Sales. I look forward to building on the strong foundation in the U.S. market that continues to be fueled by robust demand in the Top-End vehicle segment, and sustained interest in our core products and long-range and performance plug-in hybrid models. With the incredible MBUSA team and the unwavering support of the best dealers in the industry, we will unlock the potential of this important market together to shape the future of this extraordinary brand."
Mercedes-Benz Cars sold 453,700 cars (-9%) in the second quarter. Overall group sales were influenced by the ongoing dynamic market environment and especially due to diligent management of stock to counter tariff impacts. Customer demand in the U.S. and Europe remained above the prior-year's level. Sales in other markets of the world increased significantly by 24% in the 2nd quarter, driven by Turkey and markets in South America.
Top-End sales represented 14.3% of overall sales. Top-End deliveries to customers (retail sales) increased by 5%, reaching 69,000 units driven by ongoing strong customer demand for Mercedes-AMG vehicles (+19%) and the G-Class (+56%). Especially in the U.S., customer demand for Top-End vehicles remained strong, leading to a surge in retail deliveries to customers of 15%. As the 2nd largest market, Mercedes-Benz strengthened its position in the U.S. with strong investments, including the reimagined Mercedes-Benz of Manhattan Flagship Dealership. In China, Mercedes-Benz retained its number one position in the Top-End luxury segment in the 1st half of the year.
The GLC remained the top-selling car globally in the 1st half of 2025. Group sales of the GLC increased by 9% in the 2nd quarter, while the new CLE proved popular with sales up 30% in Q2 and 66% in the 1st half of 2025.
Global Plug-In-Hybrid sales increased by 34% in the 2nd quarter. In Europe, the share of electrified vehicles (xEVs) reached 40%, and 21% on a global level in the second quarter.
In terms of model changeovers, 2025 is the beginning of a multi-year product and technology launch campaign. After the 1st models of the all-new CLA were introduced in Europe in the 1st half, more models and markets will follow during this year. In September, the all-new electric GLC will be revealed which will strengthen the electric vehicle portfolio in the mid-size segment.
Mercedes-Benz Vans
"The Mercedes-Benz Vans result for Q2 2025 shows a positive development of 13% relative to Q1 2025. The growth on the quarter is driven by an increased momentum in both private and commercial vans. We are encouraged to see the intensification of our efforts to deliver a premium customer experience and electrification of the portfolio, translated into a 7% growth for private vans and 42% for eVans in the first half of the year."
Sagree Sardien, Head of Mercedes-Benz Vans Sales & Marketing
Due to increased demand, deliveries to customers rose 18% on the quarter. Overall retail sales momentum remains influenced by a highly competitive market environment. German retail sales were up by 27% on the quarter supported by strong customer demand. Second quarter sales of electric vans, which increased by 32% year-on-year, lead electric vans to account for 7% of overall sales, and to total 10% of Europe sales. A further customer highlight was that Mercedes-Benz Vans concluded the largest single order of electric vans ever with 5,000 vans to be delivered to the Amazon's transportation network within the coming months.
In the 1st half of the year, commercial segment sales amounted to 82% of total sales, thus demonstrating the continued high relevance of commercial vans. Private vans represented 18% of overall sales. Beginning of next year, Mercedes-Benz Vans intends to expand its model portfolio within the private van segment with the VLE, which recently successfully underwent long-range testing traveling almost 1,100 kilometers from Stuttgart to Rome with only two short charging stops of 15 minutes each.
https://www.caranddriver.com/news/g6...ury-cars-2025/
The 10 Bestselling Luxury Vehicles of 2025 (So Far)
SUVs of all shapes and sizes dominate the luxury charts in the U.S., but some of the brands racking up the biggest numbers may not be the ones you expect.By [url alt=""=https://www.caranddriver.com/author/220505/joey-capparella/]Joey CapparellaUpdated: Jul 10, 2025
The ManufacturersNew cars have gotten expensive regardless of the badge on their hood, but there is still a distinction between the bestselling mainstream models and the market for luxury vehicles. After rounding up the bestselling vehicles overall and the bestselling electric vehicles, we decided to rank the bestselling luxury vehicles to see which upscale marques are moving lots of metal so far in 2025. This list includes vehicles that we categorize in luxury segments, and you probably won't find it surprising that they're all crossovers. We will update this list quarterly as new sales reports are released.10
Audi Q5: 22,914 units sold
AudiThere's a new Audi Q5 (pictured) that's starting to arrive in the U.S. While sales were down 7 percent through the first half, likely due to the model changeover from the old one to the new one (Audi is selling the two alongside each other for this model year), the Q5 is still in the hunt with its compact luxury crossover rivals.
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9
Cadillac Escalade: 24,375 units sold
CadillacAt this point, the name Escalade has nearly as much brand cachet as Cadillac does, so it's no surprise that this full-size luxury SUV is the marque's bestseller. This number does not include the new electric derivative, the Escalade IQ, which sold 3766 units.
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8
Lexus TX: 25,147 units sold
Michael Simari|Car and DriverThe TX serves as Lexus' mainstream 3-row SUV option, fitting in between the 2-row RX and the truck-based GX. Introduced for 2024, it's become a popular choice and offers several hybrid options including the TX500h F Sport Performance (pictured) and a plug-in hybrid TX550h+.
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7
Buick Envision: 28,737 units sold
Michael Simari|Car and DriverThough Buick isn't a full-bore luxury brand like many of the others on this list, its Envision crossover competes in the compact luxury SUV segment due to its pricing, specs, and size. It was refreshed for 2024 with a new front-end design, and its sales are up considerably over this time last year.
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6
BMW X3: 29,029 units sold
BMWThe X3 compact luxury SUV recently underwent a redesign for the 2025 model year. Sales were down 16 percent in the first half of the year, but it remained the second bestselling BMW model. It's running neck and neck with its closest rival, the Mercedes GLC.
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Mercedes-Benz GLC-Class: 29,355 units sold
Michael Simari|Car and DriverThe GLC's lineup is broad, with a plug-in hybrid option, a slope-backed coupe variant, and two AMG performance models, the GLC43 and the GLC63. These all combined with the standard GLC300 SUV to make for a strong showing in the first half of the year, as it beat last year's sales by a significant margin.
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4
Mercedes-Benz GLE-Class: 29,434 units sold
Mercedes-BenzThough the GLE-class SUV couldn't quite match its rival from BMW, it was still the bestselling vehicle in Mercedes' lineup, narrowly beating the smaller GLC. These numbers include the AMG performance versions, the GLE Coupe, and the plug-in hybrid GLC450e.
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3
BMW X5: 33,588 units sold
Michael Simari|Car and DriverSUVs are now BMW's bread and butter, and the mid-size X5 is the bestselling BMW. Sales were flat through the first half of the year, and the current generation—which has been around since the 2019 model year—is probably nearing the end of its life cycle.
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2
Lexus NX: 38,253 units sold
LexusThe NX isn't the smallest Lexus SUV—that would be the UX—but it competes in the subcompact luxury SUV segment along with models such as the Audi Q3 and BMW X1. It outsells all of those, however, and its sales were up 10 percent through the first half of 2025 when compared with last year.
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1
Lexus RX: 52,888 units sold
Marc Urbano|Car and DriverThe RX is arguably the luxury crossover that started it all, and it remains the most popular premium vehicle in the U.S. Although its sales were down 4 percent compared with last year, it still retained its crown over its little sibling, the NX, by a wide margin.











