Toyota Reports March Sales
April 1, 2008 – Torrance, CA – Toyota Motor Sales (TMS), U.S.A., Inc., today
reported March sales of 217,730 vehicles, a decrease of 3.4 percent from last
March. The Toyota Division posted March sales of 192,791, a decrease of 2.9 percent
from last March. The Lexus Division reported March sales of 24,939 units, a
decrease of 6.9 percent from the year-ago month.
Toyota Division
Toyota Division passenger cars recorded March sales of 114,897 units, up 1.5
percent from last March. Passenger-car sales were led by Camry, which posted
best-ever March sales of 40,487, an increase of 3.2 percent over the same period
last year. Camry Hybrid reported sales of 6,930 units in March, up 45 percent
over March 2007. The Prius hybrid gas-electric mid-size sedan posted best-ever
March sales of 20,635, an increase of 16.0 percent from last March. Yaris reported
all-time best-ever sales of 12,953 units, up 83.2 percent over the year-ago
month.
Toyota Division light truck sales were down 8.8 percent, with March sales of
77,894 units. Light truck sales were led by the Tacoma mid-size pickup, reporting
March sales of 15,587 units. The Tundra full-size pickup posted best-ever March
sales of 14,311, an increase of 16.8 percent over last March. Highlander and
Highlander Hybrid posted combined sales of 10,832 in March. The Highlander Hybrid
gas-electric mid-size SUV reported sales of 2,239 units for the month. Sequoia
posted sales of 2,856 units for the month, up 19.8 percent over the same period
last year.
Scion posted March sales of 11,131 units. The xB urban utility vehicle led
the way with March sales of 4,527 units, an increase of 74.2 percent over last
March. The tC sports coupe, in its fourth model year, posted March sales of
4,082 units.
Lexus Division
Lexus passenger cars reported March sales of 14,881 units, a decrease of 11.6
percent from March 2007. Passenger-car sales were led by the ES entry luxury
sedan with March sales of 6,019 units. The IS entry luxury sport sedan reported
combined sales of 4,798 units, an increase of 1.8 percent over last March. Sales
of the all-new IS F luxury performance sedan were 323 units. The LS flagship
luxury sedan reported combined sales of 2,125 units. The LS 600h L hybrid luxury
sedan posted sales of 113 units for the month. Sales of the GS 460 luxury sport
sedan reported a greater than ten-fold increase as compared to the GS 430 in
March 2006.
Lexus Division light trucks reported March sales totaling 10,058 units, an
increase of one percent from the year-ago month. The all-new LX 570 enjoyed
sales of 642 units, an increase of 156.1 percent. The RX luxury utility vehicle
posted combined March sales of 7,737 units. The RX 400h hybrid luxury utility
vehicle reported sales of 1,570 units for the month, up 15.0 percent over the
year ago month.
TMS Hybrids
TMS calendar-year-to-date hybrid sales totaled 50,204 units. TMS posted March
sales of 31,552 hybrid vehicles, an increase of 19 percent from last March.
Toyota Division posted sales of 29,804 hybrids while Lexus Division posted sales
of 1,748 hybrids.
There were 26 selling days this month, as compared to 28 selling days last
March.
| TOYOTA RETAIL SALES | ||||||
| (INCLUDES FLEET & HAWAII) | ||||||
| March, 2008 | ||||||
| – | —– CURRENT MONTH —– |
– CALENDAR YEAR TO DATE –
|
||||
| – | – | – | DSR % | – | – | DSR % |
| – | 2008 | 2007 | CHG | 2008 | 2007 | CHG |
| YARIS | 12,953 | 7,614 | 83.2 | 30,377 | 19,186 | 60.4 |
| COROLLA | 25,109 | 34,355 | -21.3 | 67,047 | 88,195 | -23.0 |
| CAMRY | 40,487 | 42,254 | 3.2 | 107,002 | 105,863 | 2.4 |
| AVALON | 4,581 | 7,523 | -34.4 | 12,809 | 19,635 | -33.9 |
| PRIUS | 20,635 | 19,156 | 16.0 | 42,907 | 39,682 | 9.5 |
| SCION xA | 4 | 1,865 | -99.8 | 23 | 5,345 | -99.6 |
| SCION xB | 4,527 | 2,799 | 74.2 | 11,670 | 8,500 | 39.1 |
| SCION tC | 4,082 | 6,314 | -30.4 | 10,290 | 15,093 | -30.9 |
| SCION xD | 2,518 | 0 | – | 5,903 | 0 | – |
| TOTAL TOYOTA DIV. PASS. CAR |
114,897 | 121,881 | 1.5 | 288,029 | 301,501 | -3.2 |
| ES | 6,019 | 7,444 | -12.9 | 15,160 | 18,050 | -14.9 |
| LS | 2,125 | 3,134 | -27.0 | 5,922 | 8,563 | -29.9 |
| SC | 271 | 370 | -21.1 | 643 | 954 | -31.7 |
| GS | 1,668 | 2,103 | -14.6 | 4,570 | 5,217 | -11.2 |
| IS | 4,798 | 5,077 | 1.8 | 11,966 | 12,409 | -2.3 |
| TOTAL LEXUS PASS. CAR |
14,881 | 18,128 | -11.6 | 38,261 | 45,193 | -14.2 |
| TOTAL TOYOTA PASS. CAR |
129,778 | 140,009 | -0.2 | 326,290 | 346,694 | -4.6 |
| SIENNA | 12,631 | 13,071 | 4.1 | 34,299 | 34,959 | -0.6 |
| RAV4 | 12,955 | 17,837 | -21.8 | 34,229 | 41,405 | -16.2 |
| FJ CRUISER | 3,284 | 6,057 | -41.6 | 9,875 | 16,045 | -37.6 |
| 4RUNNER | 5,075 | 9,052 | -39.6 | 15,506 | 23,937 | -34.4 |
| HIGHLANDER | 10,832 | 11,693 | -0.2 | 33,668 | 31,383 | 8.7 |
| LAND CRUISER | 363 | 222 | 76.1 | 1,217 | 682 | 80.8 |
| SEQUOIA | 2,856 | 2,568 | 19.8 | 7,850 | 6,938 | 14.6 |
| TOTAL SUV | 35,365 | 47,429 | -19.7 | 102,345 | 120,390 | -13.9 |
| 4X2 TACOMA | 9,090 | 10,851 | -9.8 | 23,103 | 27,027 | -13.4 |
| 4X4 TACOMA | 6,497 | 7,392 | -5.3 | 16,673 | 19,301 | -12.5 |
| TOTAL TACOMA | 15,587 | 18,243 | -8.0 | 39,776 | 46,328 | -13.0 |
| TUNDRA | 14,311 | 13,196 | 16.8 | 40,784 | 29,186 | 41.6 |
| TOTAL PICKUP | 29,898 | 31,439 | 2.4 | 80,560 | 75,514 | 8.1 |
| TOTAL TOYOTA DIV. LT TRUCK |
77,894 | 91,939 | -8.8 | 217,204 | 230,863 | -4.7 |
| LX | 642 | 270 | 156.1 | 1,921 | 826 | 135.6 |
| GX | 1,679 | 1,854 | -2.5 | 4,885 | 5,239 | -5.5 |
| RX | 7,737 | 8,603 | -3.1 | 21,448 | 22,233 | -2.3 |
| TOTAL LEXUS LIGHT TRUCK |
10,058 | 10,727 | 1.0 | 28,254 | 28,298 | 1.2 |
| TOTAL TOYOTA LIGHT TRUCK |
87,952 | 102,666 | -7.7 | 245,458 | 259,161 | -4.0 |
| TOTAL TOYOTA DIV. |
192,791 | 213,820 | -2.9 | 505,233 | 532,364 | -3.8 |
| TOTAL LEXUS | 24,939 | 28,855 | -6.9 | 66,515 | 73,491 | -8.3 |
| TOTAL TOYOTA | 217,730 | 242,675 | -3.4 | 571,748 | 605,855 | -4.4 |
| MEMO: | ||||||
| DOM. COROLLA | 21,889 | 30,233 | -22.0 | 62,758 | 78,544 | -19.0 |
| DOM. CAMRY | 39,421 | 34,420 | 23.3 | 103,974 | 82,254 | 28.1 |
| DOM. PICKUP | 29,898 | 31,439 | 2.4 | 80,560 | 75,514 | 8.1 |
| DOM. RX | 5,385 | 6,608 | -12.2 | 14,867 | 15,229 | -1.1 |
| SELLING DAYS | 26 | 28 | – | 76 | 77 | – |
| TOYOTA DIV. IMPORT CAR |
49,006 | 49,705 | 6.2 | 108,488 | 121,068 | -9.2 |
| LEXUS IMPORT CAR |
14,881 | 18,128 | -11.6 | 38,261 | 45,193 | -14.2 |
| TOYOTA DIV NA BUILT CARS |
65,891 | 72,176 | -1.7 | 179,541 | 180,433 | 0.8 |
| TOTAL TOYOTA CARS |
129,778 | 140,009 | -0.2 | 326,290 | 346,694 | -4.6 |
| TOYOTA DIV. IMPORT LT TRUCK |
32,509 | 44,861 | -22.0 | 94,495 | 113,452 | -15.6 |
| LEXUS IMPORT LT TRUCK |
4,673 | 4,119 | 22.2 | 13,387 | 13,069 | 3.8 |
| TOYOTA DIV NA BUILT LT TRUCK |
45,385 | 47,078 | 3.8 | 122,709 | 117,411 | 5.9 |
| LEXUS NA BUILT LT TRUCK |
5,385 | 6,608 | -12.2 | 14,867 | 15,229 | -1.1 |
| TOTAL TOYOTA LT TRUCK |
87,952 | 102,666 | -7.7 | 245,458 | 259,161 | -4.0 |
| SPORT UTILITY VEHICLES |
42,139 | 52,099 | -12.9 | 120,724 | 132,643 | -7.8 |
| Memo: Lexus Sport Utility | 10,058 | 10,727 | 1.0 | 28,254 | 28,298 | 1.2 |
| SMALL VANS | 12,631 |
13,071 |
4.1 | 34,299 | 34,959 | -0.6 |
| PICKUPS | 29,898 | 31,439 | 2.4 | 80,560 | 75,514 | 8.1 |
| * NORTH AMERICAN BUILT VEHICLES |
||||||
| COROLLA | 21,889 | 30,233 | -22.0 | 62,758 | 78,544 | -19.0 |
| CAMRY | 39,421 | 34,420 | 23.3 | 103,974 | 82,254 | 28.1 |
| AVALON | 4,581 | 7,523 | -34.4 | 12,809 | 19,635 | -33.9 |
| SIENNA | 12,631 | 13,071 | 4.1 | 34,299 | 34,959 | -0.6 |
| PICKUP | 29,898 | 31,439 | 2.4 | 80,560 | 75,514 | 8.1 |
| SEQUOIA | 2,856 | 2,568 | 19.8 | 7,850 | 6,938 | 14.6 |
| RX | 5,385 | 6,608 | -12.2 | 14,867 | 15,229 | -1.1 |
| TOTAL | 116,661 | 125,862 | -0.2 | 317,117 | 313,073 | 2.6 |
| N.A. VEHICLES % OF TOTAL |
53.6% | 51.9% | – | 55.5% | 51.7% | – |
| SELLING DAYS | 26 | 28 | – | 76 | 77 | – |
| DSR = DAILY SELLING RATE |
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Credit: Toyota Motor Sales, USA
Copy by: Flipside909
