Lexus Files to Trademark LM 350 & LM 300h Names
Will the LF-1 Limitless Concept Make it into Production as the LM 350 and LM 300h?
Lexus recently launched the all-new ES, but it hasn’t forgotten about crossovers. There’s such a demand for them that Lexus decided to produce a three-row version of its perennially desired RX. Now it’s looking likely that an all-new Lexus crossover is on its way and that it will be called the LM.
AutoGuide reports that Lexus recently filed to trademark the model names LM 350 and LM 300h in both the U.S. and the Philippines. We find it highly unlikely that Lexus is going to rename one of its existing models. The odds are that the LM is going to be a new crossover, partly because those are licenses for automakers to print money these days, but mainly because Lexus unveiled the LF-1 Limitless concept at this year’s Detroit Auto Show. It’s a look at a potential range-topper of the Lexus crossover line. The automaker has been known for showing concepts that preview future flagship models. Remember the LF-FC? You might recognize a lot of it in the new LS. The same goes for the LF-LC and its design DNA winding up in the LC coupe.
Lexus’s own analysis of its product portfolio also makes us believe there’s a strong chance the LF-1 Limitless will become the LM. The base price for the RX 350L is $47,670. Earlier this year, Lexus’s Jeff Bracken said, “If you think about where so much of our volume comes from, it’s more in the $35,000 – $55,000 range. And so that higher-end market in the luxury industry has been…an area where we haven’t been in as much as we’d like to be in.” He added that a production version of the LF-1 “could be another halo product for us, not only from a standpoint of styling but price positioning.”
Judging by the numbers in the names, the LM 350 should have Lexus’s 3.5-liter gas V6 and the LM 300h will more than likely feature a 2.5-liter four-cylinder/battery pack/electric motor combo.
Of course, Lexus also reserved the LQ name, which also hints at a flagship model of some sort. Ultimately, the most important thing isn’t the name. What matters most is that there’s a substantial possibility the LF-1 Limitless concept is going to see production in one form or another. Stay tuned.