Imagine showing up to your local Cars & Coffee event, like you do. You’re just hanging around, talking horsepower with some fellow enthusiasts, sipping some fairly traded exotic dark roast, and all of the sudden, in walks Akio Toyoda.
Toyota’s current GT500 racer is built on the RC F and it looks bonkers as hell. It is all wings, fender flares, and body kit extensions that devours track in the front and spits noise out the back.
What happens when you have the largest advertising budget any dealership has ever seen? You hire World Champion drifter Ken Gushi, get two of the fastest Lexus models ever made, and you make the greatest promotional spot in the entire world.
As far as image goes, the RC F is probably the most important model for Lexus right now. And so it’s important to score well with all the most important media outlets. MotorWeek, “television’s original automotive magazine,” is certainly one of those.