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This past month, Lexus received 900 plus orders for the new RC F coupe. That's around 30 times the monthly estimate goal. That's frankly amazing, especially in a country that prefers Kei cars over normal cars. What's even more fantastic is that Lexus has also received an additional 1700 orders for the RC 350 and RC300h. That comes out to be roughly an additional two years of supply for the car.
Sometimes I feel companies are creating their own sensational press by setting a sales goal astronomically low. If 900 orders is 30x the sales goal, that means they were expecting roughly 30 orders? Given the hype of this car, all I can say is..."Reaaally....??"
Sometimes I feel companies are creating their own sensational press by setting a sales goal astronomically low. If 900 orders is 30x the sales goal, that means they were expecting roughly 30 orders? Given the hype of this car, all I can say is..."Reaaally....??"
30 RC F's is their monthly estimate sales goal, sounds quite reasonable to me for Japan market size for a car of this type(coupe) and price range.
Japanese market for Lexus is only a few thousand cars a month in TOTAL, and the RC is just a very small % of that among all the Lexus models, and an impractical coupe(and the most expensive F model) too, keep that in mind.
I don't think Canada (market size less than 1/10th of USA) can sell nearly as many per month. If it's 30 times that, that's quite a lot, which means they will have a long waiting list ......
I am amazed. You are talking about BIG bucks for this car in Japan.
given how many lfa they sold in japan? nothing to be amazed of. imho this is very in line with a lot of the lexus release in japan. even the nx went crazy
Sometimes I feel companies are creating their own sensational press by setting a sales goal astronomically low. If 900 orders is 30x the sales goal, that means they were expecting roughly 30 orders? Given the hype of this car, all I can say is..."Reaaally....??"
That's the first thing I thought. I would think they could sell 30 per month in England.