Official: Lexus GS Super Bowl XLVI Commercial
01-31-12, 09:10 AM
#1
Lexus Connoisseur
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Official: Lexus GS Super Bowl XLVI Commercial
Lexus to Unleash 'The Beast' in First Super Bowl Commercial
TORRANCE, Calif., January 31, 2012 – Following the teaser ad released in mid-January, and no longer able to keep the full spot contained, Lexus has unleashed “The Beast,” the company’s first-ever Super Bowl commercial, prior to Super Bowl XLVI on Sunday, February 5 on NBC.
The :30 second commercial features the all-new 2013 GS as it breaks free from containment, illustrating the company’s move in a new design direction for the brand. The spot also hints at the additional new vehicles Lexus will unveil later in the year, which are waiting in the wings for their turn to burst onto the scene.
“The all-new Lexus GS is showcased in this ad because it’s the first model to feature the new look of Lexus and it’s also the first of nine new or updated models we’ll launch this year,” said Brian Smith, Lexus vice president of marketing. “This spot looks very different than anything Lexus has done before and demonstrates to the 50-million-strong Super Bowl audience that 2012 will be a breakthrough year for Lexus.”
The :30 second commercial is scheduled to air at the end of the first quarter of Super Bowl XLVI. An early look at the commercial can be seen today on Lexus social media channels, including Facebook.com/Lexus and YouTube.com/Lexus.
Courtesy: Lexus USA
http://www.youtube.com/watch?v=pC8xjHulKA8
TORRANCE, Calif., January 31, 2012 – Following the teaser ad released in mid-January, and no longer able to keep the full spot contained, Lexus has unleashed “The Beast,” the company’s first-ever Super Bowl commercial, prior to Super Bowl XLVI on Sunday, February 5 on NBC.
The :30 second commercial features the all-new 2013 GS as it breaks free from containment, illustrating the company’s move in a new design direction for the brand. The spot also hints at the additional new vehicles Lexus will unveil later in the year, which are waiting in the wings for their turn to burst onto the scene.
“The all-new Lexus GS is showcased in this ad because it’s the first model to feature the new look of Lexus and it’s also the first of nine new or updated models we’ll launch this year,” said Brian Smith, Lexus vice president of marketing. “This spot looks very different than anything Lexus has done before and demonstrates to the 50-million-strong Super Bowl audience that 2012 will be a breakthrough year for Lexus.”
The :30 second commercial is scheduled to air at the end of the first quarter of Super Bowl XLVI. An early look at the commercial can be seen today on Lexus social media channels, including Facebook.com/Lexus and YouTube.com/Lexus.
Courtesy: Lexus USA
http://www.youtube.com/watch?v=pC8xjHulKA8
Last edited by flipside909; 01-31-12 at 09:17 AM.
01-31-12, 12:37 PM
#2
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Lexus has a redesigned GS that it truly believes can compete with the likes of the BMW 5 Series and Mercedes-Benz E-Class. So it's going where the eyeballs are with its marketing, ponying up for the brand's first-ever Super Bowl ad. Lexus' commercial is just a 30-second spot, joining the likes of Acura, Audi, Cadillac and other brands buying time during the big game.
Lexus is calling its ad, "The Beast," which calls to mind both President Obama's limo and the 2009 documentary by Eric Bana. The actual spot, however, has a rather hackneyed sci-fi theme: A GS350 is locked up in a shipping container sized cage in a lab, and uses its new "Lexus spindle grille" to break free in a destructive orgy of CGI.
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01-31-12, 07:31 PM
#8
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Last edited by flipside909; 01-31-12 at 10:21 PM.
01-31-12, 07:36 PM
#9
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Now this is what they should have flashed in the background of the New GS commercial...not the boxes.
01-31-12, 09:05 PM
#10
I'll have to agree with you. The actual press release sounded more exciting than the actual video itself. The teaser was nice, but after seeing this full commercial it left me with...umm thats it? The world has already seen what the New GS looks like since August 201. :confused"
01-31-12, 10:19 PM
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I'll have to agree with you. The actual press release sounded more exciting than the actual video itself. The teaser was nice, but after seeing this full commercial it left me with...umm thats it? The world has already seen what the New GS looks like since August 201. :confused"
WHAT A LET DOWN! I was expecting a GSF or some other new car. BIG DISAPPOINTMENT.
02-07-12, 08:17 PM
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The below Video was cut together by one of our very own CL memeber "GiantsFan"
It really brings everything together..!!
~ Joe Z
It really brings everything together..!!
~ Joe Z
Ok ... so I re-edited Lexus' commercials into one... this is how I think Lexus should have made it 
(sorry its low quality, I used a youtube downloader to get the files lol)
Hope you guys like it
http://www.youtube.com/watch?v=TUj0CdC3QCY
(sorry its low quality, I used a youtube downloader to get the files lol)Hope you guys like it
http://www.youtube.com/watch?v=TUj0CdC3QCY
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