PsychDoc

From (ahem) "another" Lexus ES350 message board.

Well, guess what I found out today?? As of a month ago they are no longer making Ruby with the UL package. My cousin lives in Atlanta and is in the auto industry. He spoke with internest sales manager at Nally and her field rep told her that they are no longer making the Ruby in the UL package. If you want it, it has to be special ordered. Unbelievable!! The very color and package they display at the Chicago Auto show they decide not to build anymore.

Could this be true?

If so, is this perhaps the stupidest move in the [up until now] illustrious history of this marque?

Gojirra99

If it's true, at least you can still special order it, just that you may have to wait ~3 months. I saw a ruby red ES350 in person & the paint looks very nice on the car.

The only possible explanation if what's posted is true is they don't anticipate much demand for this particular combination ?

amf1932

I kinda disbelieve this rumor because my dealer told me the same thing about Lexus not producing a UL editon in the Amber Pearl color anymore.

jeffofla

It's all about building excitement.

amf1932

How much more excited do they want me to be. LOL

psp

I thought it was about engineering desire??

jeffofla

Oopps! My bad. It is about engineering desire. (and I really believe Lexus engineered desire this time) And in this case, they don't produce a certain color in mass, so you have to SO it if you want it. I think that definitely is engineering desire. LOL.

Nextourer

what, to produce as many silvers as possible?

twister

Hey, there is nothing wrong with silver I have to wait 3 weeks to get mine

tnfan

I happen to like my silver color and get quite a few compliments on the color and the car.

jeffofla

isn't silver the most popular car color?

Don't they base what cars they send the dealer next by the number of days a particular color stayed on the lot? I'm sure other factors (season, month, options, etc. also factor into that algorithm), but I have to think that the manufacturers now have this down to a science. Hence, some of our favorite colors don't necessarily show up all the time at the dealers.

Hitsme

Ours is a Ruby Red UL. We got it a little over a month ago. It was just sitting there in Longo's (Californina) huge inventory. It was love at first sight for us. On paper we had picked out Granite, but we (wife and I) stopped in our tracks when we spotted the Ruby Red.

I hope this doesn't mean I'm not very popular!!! I'm going to call all my ex-wives just to make sure I'm still loved.

Nextourer

There's nothing wrong with silver. It's just that because it's the most popular colour, that's going to be the colour that will have the most unit count.

CRB

It is REALLY all about selling what Toyota/Lexus has already built...in stock and incoming inventory.

CyclopStan

" As of a month ago they are no longer making Ruby with the UL package"

I stopped by my dealer yesterday, (its right across from our costco) & was going to ask about that, but they were so busy I wasn't going to bother them. But I do know they originally told me that only 7% of the cars will be built in ruby. Also the production schedule was pre-planned for at least the 1st 6 monthes of production and that when you 'special order' that you are really just waiting for them to get to what you want in their cycle and then that car will be allocated to your dealer. Right now they are analyzing whats selling and whats not (moonshell?) and planning the next cycle.