RNM GS3

This is like paying $1,500 for driving used cars.
Not for me or most car enthusiasts i would think.

For $1,500 i can lease M5 or S550 and not have to worry about anyone else using it.

Also seems short on details - miles allowed, how often can you switch cars, whats the cap on miles before a car is retired etc.

Cadillac should focus on selling cars to clients not wasting time and energy on selling them to fleet companies, which is what this idea really is.

SW17LS

But you wouldn't have an Escalade to use for a family ski trip. Or my quandary, I like a big luxury sedan but I like an SUV in the winter. This way, i can have both.

No setup is for everybody, but this is intriguing and I'm certain there will be buyers who will like this. I would seriously consider it.

RNM GS3

^ I agree it can be great for some people especially if there is a 10k mile cap before a car is retired from rotation.

But i would pissed paying $1,500 for Escalade with 25-30k miles on it and used car smell.
Again im pretty OCD with my cars.

I would sign up for a month just to sample CT6 and the V series cars and drive them like i stole them haha.

SW17LS

If you're OCD about your car (as I am also) thats a reason why this might not work, but most people aren't.

dicer

So how does it work? Can you just do one month? How about a half of month? Do you have to switch out after a few days ? More details.

SW17LS

I'm sure you have to sign a contract for a longer period of time. There's no time limit, you can swap out as often as you want or keep one as long as you want.

Aron9000

So am I allowed to hit the drag strip, autocross, or a road course in the CTS-V?????? If not, well poo on Cadillac, I'll just have to buy one myself lol.

Fizzboy7

It's about $600 too expensive. The typical person looking at this will only go as far as to compare the monthly payment for a new car lease at around $800 to $1000 and say why should I pay $500 more? Most people aren't going to go beyond the first glance as to think about insurance and maintenance for the rental comparison. Last I checked, you can easily lease an A8, LS, 7-series, or S-class for under $1000 here in L.A. And I certainly don't know of any Cadillac that leases for over $1000 (don't forget massive rebates and incentives, GM style).

bolido

This is a great idea as some people value flexibility and variety. Curious to know they would control mileage, people with existing bad driving records, and how far in advance you need to reserve a car (especially low volume ones like the V series).

bitkahuna

iTrader: (20)

hey we're talking about it, so cadillac has already gained something.

mmarshall

Opening one's mouth is not necessarily the same as as one's wallet.

geko29

Interesting idea, but my wife would set me on fire if I signed us up for a monthly expense larger than our mortgage payment that resulted in us owning nothing.

corradoMR2

I'd try it for a month and decide then, but for someone as myself who likes personalizing their vehicles as part of the car ownership experience, this may not work.

SW17LS

That's in LA, leases are much cheaper there. On the east coast you cannot easily lease those cars under $1,000. The LS lease they advertise is $989 and that's with $6k and taxes and tags out of pocket, so $10k or so out of pocket and that's a base LS and 7,500 miles a year. I've negotiated them all, 7 Series, A8 are going to be $1,200+, S Class is going to be $1,300-1400. or so. A loaded Platinum CT6 or Escalade will for sure be over $1000. Talking about leases with everything wrapped in.

I'm the demo that is paying for a car in this segment, I don't think it's too expensive. It's going to be a niche service.

Wandl

I would be all over this; I believe some of the Cadillac line-up are intriguing. Even if it was to sign up a year (I've spent $1,500 in more foolish fashions in some months) to try the CT6, CTS, ATS and Escalade would be worthwhile.

Ironically, I talked to a high-end dealer in the midwest about this a while back....his was $1k a month to drive any sub-$60k pre-owned car on his lot. It was on the dealer's insurance ($2500 deductible!) and the advantage with him was it was a wide inventory. It was a 6 month commitment and
For the dealer, it helped them pay the interest for maintaining the inventory. For a consumer like me, the appeal was a wide assortment of inventory. At the time, due to being a pre-owned lot, there was a
- 4 year old Porche Panamera
- 2 year old Escalade/Navigator
- 6 month old F150 Platinum
- 1 year old GS
- 2 year old Range Rover
- 1 year old A8L

Dealer ultimately ended it because he had only a few takers....cost to administer this was more than it was worth plus it wasn't well publicized, the concept was too new for buyers in the midwest to handle I guess. I can see a high-end dealer doing this again though, and I'm sure Cadillac are going to learn a few lessons on this that will help make this program better in the future. In an economy that is shifting away from car ownership, programs like this will only proliferate the market so automakers have to get creative.