Subaru smashes sales goal five years ahead of schedule, plans more US models
#1
Lexus Champion
Thread Starter
Subaru smashes sales goal five years ahead of schedule, plans more US models
http://www.digitaltrends.com/cars/su...oduction-news/
There are few things an automaker likes to do more than beat its sales goals. In Subaru’s case, it is crushing them.
The latest news from the Japanese car brand is that it will hit its North American sales targets a full five years ahead of schedule. In the automotive world, that’s like getting into Harvard fresh out of elementary school; it just doesn’t happen.
Currently, the Outback and Forester are Subaru’s hottest selling models, which were both redesigned in 2014.
In response, Subaru plans to ramp up production and will introduce new vehicles in the U.S. earlier than it had planned. The sales target has also been raised to 600,000 vehicles by the end of the March, 2016. That also means capacity at Subies Lafayette, Indiana plant will be pushed to 394,000 units annually by the end of next year to satisfy demand.
Subaru’s President, Yasuyuki Yoshinaga (who is actually the president of Subaru’s parent company, Fuji Heavy Industries) had this to say, “If only we had more cars, we could be selling more.” Leaders of automotive brands only dream of uttering such words.
Subaru will kick off a new global platform late next year that will underpin models like the next-generation Impreza and will eventually be the bone structure for all models in its lineup. This move will help the automaker reduce costs via greater manufacturing efficiencies.
Down the road, Subaru will roll out a new seven-seat SUV that will replace the Tribeca and a plug-in hybrid model. Additionally, Subaru will move to direct-injection for each of its gas-powered engines to improve fuel economy figures.
There are few things an automaker likes to do more than beat its sales goals. In Subaru’s case, it is crushing them.
The latest news from the Japanese car brand is that it will hit its North American sales targets a full five years ahead of schedule. In the automotive world, that’s like getting into Harvard fresh out of elementary school; it just doesn’t happen.
Currently, the Outback and Forester are Subaru’s hottest selling models, which were both redesigned in 2014.
In response, Subaru plans to ramp up production and will introduce new vehicles in the U.S. earlier than it had planned. The sales target has also been raised to 600,000 vehicles by the end of the March, 2016. That also means capacity at Subies Lafayette, Indiana plant will be pushed to 394,000 units annually by the end of next year to satisfy demand.
Subaru’s President, Yasuyuki Yoshinaga (who is actually the president of Subaru’s parent company, Fuji Heavy Industries) had this to say, “If only we had more cars, we could be selling more.” Leaders of automotive brands only dream of uttering such words.
Subaru will kick off a new global platform late next year that will underpin models like the next-generation Impreza and will eventually be the bone structure for all models in its lineup. This move will help the automaker reduce costs via greater manufacturing efficiencies.
Down the road, Subaru will roll out a new seven-seat SUV that will replace the Tribeca and a plug-in hybrid model. Additionally, Subaru will move to direct-injection for each of its gas-powered engines to improve fuel economy figures.
#7
Lexus Fanatic
Subaru is also doing well in the U.S.because the last two winters have been long, brutally cold, and snowy in vast areas East of the Rockies. It is a way of getting into a generally reliable and well-built AWD vehicle quickly and inexpensively....and many are obviously jumping at the chance. Not long ago, I went car-shopping with an ex-co-worker of mine (at his request)....and he went home with a new Subaru XV Crosstrek. He loves it.
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#9
Lexus Champion
Thread Starter
doubt it will happen - sales of BRZ have dropped like crazy (due to lack of HP IMO).
https://www.google.com/webhp?sourcei...BRZ+sales+drop
https://www.google.com/webhp?sourcei...BRZ+sales+drop
#10
Pole Position
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doubt it will happen - sales of BRZ have dropped like crazy (due to lack of HP IMO).
https://www.google.com/webhp?sourcei...BRZ+sales+drop
https://www.google.com/webhp?sourcei...BRZ+sales+drop
Bring it on. Sales go up!
#11
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subaru's sti has been the same ol for a decade. in comparison the mustang gained over 100hp in the same period of time.
#12
http://www.digitaltrends.com/cars/su...oduction-news/
There are few things an automaker likes to do more than beat its sales goals. In Subaru’s case, it is crushing them.
The latest news from the Japanese car brand is that it will hit its North American sales targets a full five years ahead of schedule. In the automotive world, that’s like getting into Harvard fresh out of elementary school; it just doesn’t happen..
There are few things an automaker likes to do more than beat its sales goals. In Subaru’s case, it is crushing them.
The latest news from the Japanese car brand is that it will hit its North American sales targets a full five years ahead of schedule. In the automotive world, that’s like getting into Harvard fresh out of elementary school; it just doesn’t happen..
1. Were the forecasts low to begin with?
2. Where did they grab the market share from? Toyota, Mazda, Honda, Volvo, etc In other words, who lost sales to them?
#13
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doubt it will happen - sales of BRZ have dropped like crazy (due to lack of HP IMO).
https://www.google.com/webhp?sourcei...BRZ+sales+drop
https://www.google.com/webhp?sourcei...BRZ+sales+drop
#14
I don't see it happening because Subaru and Toyota won't agree on who's paying for the engineering. Subaru is probably afraid that a fast BRZ will cannobolize WRX sales.
I argue that the WRX is cannibalizing BRZ sales. More practical body style, AWD, way faster, only slightly less direct handling, about the same price. Neither car is a real looker IMO, which really hurts the BRZ, coupes live/die on their styling.
I argue that the WRX is cannibalizing BRZ sales. More practical body style, AWD, way faster, only slightly less direct handling, about the same price. Neither car is a real looker IMO, which really hurts the BRZ, coupes live/die on their styling.
#15
Lexus Fanatic
I don't see it happening because Subaru and Toyota won't agree on who's paying for the engineering. Subaru is probably afraid that a fast BRZ will cannobolize WRX sales.
I argue that the WRX is cannibalizing BRZ sales. More practical body style, AWD, way faster, only slightly less direct handling, about the same price. Neither car is a real looker IMO, which really hurts the BRZ, coupes live/die on their styling.
I argue that the WRX is cannibalizing BRZ sales. More practical body style, AWD, way faster, only slightly less direct handling, about the same price. Neither car is a real looker IMO, which really hurts the BRZ, coupes live/die on their styling.