March 2015 Sales Thread
#16
Super Moderator
#18
AutomotiveNews
The BMW brand topped the U.S. luxury market in March, while Lexus fended off Mercedes-Benz for 2nd place.
BMW earned U.S. luxury sales honors on the strength of the 3/4-series sedans, which had a 47 percent sales bump from a year earlier on a brand-leading 14,835 sales. BMW sold 34,310 vehicles in March for a 6.9 percent rise.
Lexus, boosted by the new NX crossover and RC coupe, set a March sales record with 31,054 sales, an 8.6 percent increase from the year-earlier period.
Mercedes-Benz, excluding Sprinter, had its best March ever with 29,921 vehicles sold, good for a 9.2 percent bump from the previous March. Although the brand finished 3rd last month, it is No. 2 in the yearly race with 78,156 vehicles sold through March. BMW leads with 78,492 sales.
Mercedes was led by the CLA’s 81 percent sales jump on 3,129 sales. C-class sales surged 35 percent from a year earlier on 7,635 sales.
BMW
The BMW 1/2 series had a 124 percent jump in March with sales of 1,249. Another top performer for BMW was the X5, which had a 7.2 percent gain on sales of 4,388.
“We are seeing a growing confidence and optimism among consumers across the country and for BMW the result is record sales in the first quarter of this year,” Ludwig Willisch, CEO of BMW of North America, said in a statement.
Lexus
Lexus set a first-quarter record with 77,180 sales.
Its March gains were driven almost entirely by the 2 new vehicles. The GX was the only Lexus nameplate with a sales increase in March, gaining 8 percent from the year-earlier period on 2,024 sales.
"We’re having a hard time keeping up with the demand for luxury utility vehicles,” said Jeff Bracken, Lexus general manager, in a statement. "Whether it’s the new NX or the segment leading RX, consumers are looking for utility to go with their luxury experience."
More developments
In other luxury market developments:
• Audi sales rose 20 percent to 17,102 vehicles, its 2nd-best month in U.S. sales. It was Audi’s 51st straight monthly U.S. sales record.
• Acura sold 14,670 vehicles, down 5.8 percent from March 2014.
• Cadillac sales fell 6.8 percent on 13,756 sales.
• Infiniti had a 0.2 percent gain after selling 12,525 vehicles.
• Lincoln sold 8,695 vehicles, down 3.1 percent from the year-earlier period.
#20
Lexus Fanatic
iTrader: (20)
wow, accord didn't even make the top 10.
#21
Lexus Fanatic
iTrader: (20)
interesting lexus sales. nx and rc added 4834 sales without which lexus would have been down over last year, although maybe some of those sales would have been made up with rx and is sales instead.
either way, lexus range is growing and so is sales.
either way, lexus range is growing and so is sales.
#22
Lexus Fanatic
Toyota traditionally offers more incentives than Honda. And, with the Civic, the odd two-tier gauge-display in the dash seems to turn some buyers off.
#23
Moderator
The RC is off to a good start with only the RC 350 and RC F. Hopefully very soon we'll get the RC 200t and sales will really take off not just in the U.S. but worldwide.
March 2015
RC 1,201
A5 1,303
G37 coupe 368
YTD 2015 (Jan - Mar)
RC 3,032
A5 2,977
G37 coupe 1,180
Since Inception
RC 4,954
A5 104,002
RC 200t (coming soon)
RC 300h (outside U.S.)
RC 350
RC 350C (hopefully coming soon to replace IS 250C/350C)
RC F
Lexus bring the RC 300h to the U.S.
BMW does not separate the 4 Series from the 3 Series and lumps them together. I'd love to know how many 4 Series sell...428i, 435i and M4...
For the BMW 3/4 Series, March sales are 14,835 which is crazy...
If you total the ES, IS and RC, 5,773+4,488+1,201=11,462. Comes close to the 3/4 Series...
March 2015
RC 1,201
A5 1,303
G37 coupe 368
YTD 2015 (Jan - Mar)
RC 3,032
A5 2,977
G37 coupe 1,180
Since Inception
RC 4,954
A5 104,002
RC 200t (coming soon)
RC 300h (outside U.S.)
RC 350
RC 350C (hopefully coming soon to replace IS 250C/350C)
RC F
Lexus bring the RC 300h to the U.S.
BMW does not separate the 4 Series from the 3 Series and lumps them together. I'd love to know how many 4 Series sell...428i, 435i and M4...
For the BMW 3/4 Series, March sales are 14,835 which is crazy...
If you total the ES, IS and RC, 5,773+4,488+1,201=11,462. Comes close to the 3/4 Series...
Last edited by Trexus; 04-03-15 at 10:53 AM.
#24
Lexus Fanatic
iTrader: (20)
Lexus bring the RC 300h to the U.S.
#25
Moderator
Lexus will kill the CUV segment with the NX and RX...
Most likely Lexus won't bring the RC 300h to the U.S. just like Lexus doesn't bring the IS 300h or the GS 300h to the U.S.
Last edited by Trexus; 04-03-15 at 08:48 PM.
#26
Moderator
The RX is still doing very well even though it is reaching it's final days of this model year. Very soon we'll get the 4RX and sales will really take off not just in the U.S. but worldwide.
March 2015
RX 9,177
X5 4,388
ML 4,023
YTD 2015 (Jan - Mar)
RX 22,236
X5 11,751
ML 10,483
Since Inception
RX 1,534,923
X5
RX 200t (coming soon)
RX 350
RX 450h
F-Sport all RX variants.
March 2015
RX 9,177
X5 4,388
ML 4,023
YTD 2015 (Jan - Mar)
RX 22,236
X5 11,751
ML 10,483
Since Inception
RX 1,534,923
X5
RX 200t (coming soon)
RX 350
RX 450h
F-Sport all RX variants.
Last edited by Trexus; 04-03-15 at 09:21 PM.
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