Go Back   Club Lexus Forums > General Forums > Car Chat
Sign in using an external account
Register Forgot Password?

Another German guy leaves for Hyundai

Reply
 
 
 
 
Thread Tools Search this Thread Display Modes
Old 12-22-14, 08:22 PM   #1
MattyG
Driver
Trader Score: (0)
 
Join Date: Jul 2013
Location: AB
Posts: 188
Default Another German guy leaves for Hyundai

I'm usually over in the 2GS forum but this is stunning news. Remember when Peter Schreyer left Audi for Hyundai/Kia in 06? Here's the latest:

"In a stunning move, BMW M VP of Engineering Albert Biermann leaves the M Performance Division for a similar job at Hyundai. Biermann will be in charge of developing performance models and improve ride and handling within the performance cars at a research center.

As executive vice president, Biermann will become the South Korean automakers’ second-highest foreign executive after design chief Peter Schreyer. “We will have him in charge of developing high-performing vehicles and leading [research efforts on] performance, safety, durability, noise oscillation and system development,” Hyundai said in a statement released Monday in Seoul
."

I've always said that Asian cars were missing that certain oomph factor. But here, you can gradually see a move by those manufacturers to capture the German car essence by simply buying its expert knowledge.

I know one thing. Kia's and Hyundais emerged as interesting vehicles in recent times. Nice to look at and nice to drive, and that's not a coincidence.
This ad is not displayed to registered members.
Register your free account today and become a member on Club Lexus!
MattyG is offline   Reply With Quote
Old 12-22-14, 08:26 PM   #2
islandbeef
Lead Lap
Trader Score: (0)
 
islandbeef's Avatar
 
Join Date: Feb 2014
Location: SD/SoCal 858
Posts: 777
Default

I can see a Hyundai Genesis Dinan M Sport in people's futures.
With Hamann wheels.
__________________
'13 GSF RWD Obsidian/Black Leather - Stock - 15% Tint - Daily Driver

Retired: 2011 Acura TSX Sport Wagon, 2008 Acura MDX Tech, 2000 Lexus LX-470, 1999 BMW 528i Sport Touring, 2001 BMW 740i Sport, 2000 Land Rover Discovery II, 1994 Acura Legend L Sedan
islandbeef is offline   Reply With Quote
Old 12-22-14, 08:43 PM   #3
SW13GS
Lexus Fanatic
Trader Score: (0)
 
SW13GS's Avatar
 
Join Date: May 2012
Location: MD
Posts: 8,013
Default

Wow.......
__________________

2013 GS350 AWD Luxury Package, Liquid Platinum with Flaxen Interior
2014 Jeep Grand Cherokee Overland, Maximum Steel with Indigo Blue/Brown interior
~Previous Lexus Vehicles~
2010 ES350, 2003 ES300 In the family: 2004 LS430, 1998 LS400
SW13GS is offline   Reply With Quote
Old 12-22-14, 08:46 PM   #4
dseag2
Lexus Champion
Trader Score: (0)
 
Join Date: Oct 2002
Location: TX
Posts: 3,161
Default

So, the world is finally starting to see nicely styled performance vehicles with decent reliabiity. And the Asian models are building street cred. About time.

In 20 years, Lexus, Hyundai and Kia may command price premiums over the Germans That is, unless the German fanboys are so locked into the brand they can't see that there are much better cars available.
__________________
'15 Audi S5 Premium Plus Coupe- Florett Silver/Black/Technology Package/B&O/Sport Diff/Adaptive Suspension
'13 Infiniti G37 Convertible- Graphite Shadow/Graphite/Premium
Gone but not forgotten:
'13 Lexus GS F Sport- Liquid Platinum/Cabernet/ML/HUD/DRS
dseag2 is offline   Reply With Quote
Old 12-23-14, 01:21 PM   #5
gengar
Moderator: LFA, Clubhouse
Trader Score: (0)
 
Join Date: Nov 2007
Location: NV
Posts: 4,217
Default

I wouldn't have high (if any) expectations from this. What did de Nysschen ever do for Infiniti?
gengar is offline   Reply With Quote
Old 12-23-14, 01:48 PM   #6
TangoRed
Lexus Test Driver
Trader Score: (0)
 
Join Date: Nov 2006
Location: Georgia
Posts: 1,373
Default

A bit of a different situation. Hyundai/Kia has proven they don't know how to properly set up suspensions and this is a GREAT steal. Also, see Peter Schreyer as an example of someone brought over to let their expertise shine.

EDIT: Also Nysschen wasn't at Infiniti long enough to even see any of the fruits of his efforts hit the market. The only big thing he really did that you can really point at during his short tenure is send the Q60 coupe design proposal back in for a redesign. That was a wise idea as you can see the market is shifting towards differentiated coupes, a la 4-series and A5.

Last edited by TangoRed; 12-23-14 at 02:12 PM..
TangoRed is online now   Reply With Quote
Old 12-23-14, 02:12 PM   #7
spwolf
Lexus Fanatic
Trader Score: (0)
 
Join Date: Jan 2005
Posts: 16,489
Default

hyundai has been poaching japanese and german engineers for the past 15 years... all the korean companies do.
__________________
- 07 Lexus GS350 AWD
spwolf is online now   Reply With Quote
Old 12-23-14, 03:00 PM   #8
Hoovey2411
Moderator
Trader Score: (16)
 
Hoovey2411's Avatar
 
Join Date: Oct 2008
Location: California
Posts: 30,654
Default

Where BMW has M and MSport already established, Biermann now gets to make his mark and create something new. Hyundai is all to happy to let him use their resources at his disposal
__________________
http://www.clublexus.com/forums/signaturepics/sigpic95774_1.gif
|Version 3.5 |TLN #918|
GIANTS|NINERS|SHARKS|WARRIORS
Hoovey2411 is online now   Reply With Quote
Old 12-23-14, 03:07 PM   #9
Lexuslvr91
Pole Position
Trader Score: (0)
 
Join Date: Jun 2011
Location: NC
Posts: 378
Default

Quote:
Originally Posted by TangoRed View Post
A bit of a different situation. Hyundai/Kia has proven they don't know how to properly set up suspensions and this is a GREAT steal. Also, see Peter Schreyer as an example of someone brought over to let their expertise shine.

EDIT: Also Nysschen wasn't at Infiniti long enough to even see any of the fruits of his efforts hit the market. The only big thing he really did that you can really point at during his short tenure is send the Q60 coupe design proposal back in for a redesign. That was a wise idea as you can see the market is shifting towards differentiated coupes, a la 4-series and A5.
The Genesis proves that Hyundai knows how to properly setup suspensions.
Lexuslvr91 is offline   Reply With Quote
Old 12-23-14, 03:19 PM   #10
TangoRed
Lexus Test Driver
Trader Score: (0)
 
Join Date: Nov 2006
Location: Georgia
Posts: 1,373
Default

Quote:
Originally Posted by Lexuslvr91 View Post
The Genesis proves that Hyundai knows how to properly setup suspensions.
Lotus helped them with the Genesis- that talent didn't come in house like it should.
TangoRed is online now   Reply With Quote
Old 12-23-14, 03:37 PM   #11
chikoo
Lexus Champion
Trader Score: (0)
 
chikoo's Avatar
 
Join Date: Jan 2006
Location: TX
Posts: 2,615
Default

u want to beat the Germans? Hire the Germans
__________________

2008 IS250 - Obsidian Black with Black leather.
Premium Pkg, Nav system, P225/40YR18 front & P255/40YR18 rear tires, Rear Lip Spoiler, F-sport Shocks.
chikoo is offline   Reply With Quote
Old 12-23-14, 03:43 PM   #12
gengar
Moderator: LFA, Clubhouse
Trader Score: (0)
 
Join Date: Nov 2007
Location: NV
Posts: 4,217
Default

Quote:
Originally Posted by TangoRed View Post
EDIT: Also Nysschen wasn't at Infiniti long enough to even see any of the fruits of his efforts hit the market. The only big thing he really did that you can really point at during his short tenure is send the Q60 coupe design proposal back in for a redesign. That was a wise idea as you can see the market is shifting towards differentiated coupes, a la 4-series and A5.
That's my point - the mere fact that de Nysschen went to Infiniti meant virtually no tangible benefits for the company or its enthusiasts. The better argument re: Biermann is that he is an engineer with racing background and extensive experience in car engineering and that's what Hyundai is hiring him for, and so hopefully they will give room to do his work.

Again, though, wait for results before getting excited. With no support from corporate higher-ups, even enthusiast-oriented engineers like Biermann will get nowhere. Just look at Lexus - even with engineers capable of making great cars via skunk works / pet projects like the IS-F and LFA, what has come since or is even in the pipeline? Nothing.
gengar is offline   Reply With Quote
Old 12-23-14, 03:51 PM   #13
Hoovey2411
Moderator
Trader Score: (16)
 
Hoovey2411's Avatar
 
Join Date: Oct 2008
Location: California
Posts: 30,654
Default

Quote:
Originally Posted by gengar View Post
That's my point - the mere fact that de Nysschen went to Infiniti meant virtually no tangible benefits for the company or its enthusiasts. The better argument re: Biermann is that he is an engineer with racing background and extensive experience in car engineering and that's what Hyundai is hiring him for, and so hopefully they will give room to do his work.

Again, though, wait for results before getting excited. With no support from corporate higher-ups, even enthusiast-oriented engineers like Biermann will get nowhere. Just look at Lexus - even with engineers capable of making great cars via skunk works / pet projects like the IS-F and LFA, what has come since or is even in the pipeline? Nothing.
Further developed F-Sport and full fledged F models
__________________
http://www.clublexus.com/forums/signaturepics/sigpic95774_1.gif
|Version 3.5 |TLN #918|
GIANTS|NINERS|SHARKS|WARRIORS
Hoovey2411 is online now   Reply With Quote
Old 12-23-14, 04:16 PM   #14
gengar
Moderator: LFA, Clubhouse
Trader Score: (0)
 
Join Date: Nov 2007
Location: NV
Posts: 4,217
Default

Quote:
Originally Posted by Hoovey2411 View Post
Further developed F-Sport and full fledged F models
The GS-F is the only addition and while I suppose it is 'in the pipeline', it's been rumored forever and ultimately it's still only playing catchup with the Germans. Plus, the low production volume of the RC-F is a farce, so if they do the same thing with the GS-F...

I do agree the 3IS F-Sport is really good, but I never think of those as real performance (just like I think M Sport is stupid from a branding perspective.) I mean, if that's all Biermann does at Hyundai, well, good luck with that.

Meanwhile, BMW and MB took huge steps forward with the i8 and GT. I think Lexus had a lot of chances to capitalize here and is failing to do so, and my point re: the OP is that without backing from corporate, even the best engineers won't be able to make much impact.

Last edited by gengar; 12-23-14 at 04:24 PM..
gengar is offline   Reply With Quote
Old 12-23-14, 05:10 PM   #15
Hoovey2411
Moderator
Trader Score: (16)
 
Hoovey2411's Avatar
 
Join Date: Oct 2008
Location: California
Posts: 30,654
Default

Quote:
Originally Posted by gengar View Post
The GS-F is the only addition and while I suppose it is 'in the pipeline', it's been rumored forever and ultimately it's still only playing catchup with the Germans. Plus, the low production volume of the RC-F is a farce, so if they do the same thing with the GS-F...

I do agree the 3IS F-Sport is really good, but I never think of those as real performance (just like I think M Sport is stupid from a branding perspective.) I mean, if that's all Biermann does at Hyundai, well, good luck with that.

Meanwhile, BMW and MB took huge steps forward with the i8 and GT. I think Lexus had a lot of chances to capitalize here and is failing to do so, and my point re: the OP is that without backing from corporate, even the best engineers won't be able to make much impact.
Understood. I think it could always be better, though F-Sport has improved from its beginnings of being simply an appearance package, though I'd like to see Lexus position F-Sport more like Audi S and Cadillac VSport, then having RS and V reign supreme. RC F and likely GS F in a month, hopefully IS F is simply on hiatus. Another LFA project like Code-X would be great. Another reason for slower development other than crossing every 't' and dotting every 'i' is Lexus upgraded the rest of the line-up which took awhile and perhaps hampers efforts for the aforementioned, not as focused as they could be. I like Lexus, Cadillac and Jaguar's latest efforts though against the BMW, Benz, Audi and Porsche
__________________
http://www.clublexus.com/forums/signaturepics/sigpic95774_1.gif
|Version 3.5 |TLN #918|
GIANTS|NINERS|SHARKS|WARRIORS
Hoovey2411 is online now   Reply With Quote
Old 12-23-14, 05:10 PM
 
 
 
 
Reply

Similar Threads
Thread Thread Starter Forum Replies Last Post
Hyundai spooks investors by paying $10B for new Gangnam HQ location Hoovey2411 Car Chat 6 09-18-14 07:47 PM
First Drive: 2015 Hyundai Genesis Hoovey2411 Car Chat 163 04-09-14 11:12 AM
Autonews-Hyundai r&d president, 2 other execs resign over quality problems LexFather Car Chat 24 02-26-14 08:32 AM
How the Koreans are cracking the luxury market Hoovey2411 Car Chat 40 11-24-13 06:10 AM
2011 Kia Optima unveiled joe80 Car Chat 83 04-06-10 09:46 PM


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

Forum Jump

All times are GMT -7. The time now is 05:26 PM.

Join ClubLexus

Copyright © 2000-2008 Internet Brands, Inc. All Rights Reserved
Privacy Policy | Disclaimer | Terms of Use | JOBS


Get all contact info