January 2014 Sales Thread
#16
Honda/Acura
02/03/2014 - TORRANCE, Calif.
Acura light truck sales post 37.1% increase to set new January record
MDX sales rise more than 64%; RDX sales up for 21st consecutive month
Honda Odyssey posts 16.6% increase; CR-V sales up 2.4%
American Honda Motor Co., Inc. today reported January 2014 Honda and Acura vehicle sales of 91,631 units, a decrease of 2.1% vs. the same period last year amid record cold weather that affected industry sales in many parts of the U.S. Led by a strong lineup of all-weather SUVs, the Acura Division gained substantially in January, with sales up 14.1% for a total of 10,823 for the month. The Honda Division recorded sales of 80,808. MDX sales rise more than 64%; RDX sales up for 21st consecutive month
Honda Odyssey posts 16.6% increase; CR-V sales up 2.4%
Honda
Record cold weather in several of Honda's stronghold markets in Eastern and Midwestern parts of the country helped cool sales across the board in the 1st month of the year. Despite the chill, both Civic and Accord managed to top 20,000 units while the award-winning Odyssey posted a double-digit increase. CR-V also recorded a January rise.
The Civic was the best-selling Honda model in January with 21,824 sales.
Odyssey showed the brand's biggest gain, up 16.6% on sales of 7,879.
CR-V posted 18,232 sales, an increase of 2.4%
"After a hot sales year in 2013 that saw the CR-V join Accord and Civic as the 3rd Honda vehicle to sell more than 300,000 for the 1st time in our history, January's foul weather cooled things a bit," said John Mendel, executive vice president of automobile sales at American Honda. "We look forward to a warming trend, especially as new products like the updated 2014 Civic Si and the all-new 2015 Fit join the lineup this year."Odyssey showed the brand's biggest gain, up 16.6% on sales of 7,879.
CR-V posted 18,232 sales, an increase of 2.4%
Acura
Acura light truck sales extended a remarkable run, setting a 4th straight monthly record.
MDX also continued its exceptionally strong sales pace with a 64.7% increase for its best January ever.
RDX claimed its 21st consecutive monthly record, adding 9.7% for another January record
"Even the frigid January weather couldn't stop the all-wheel-drive MDX and RDX from posting another record sales month," said Jeff Conrad, vice president and general manager of Acura Sales. "Acura is starting the year on strong footing that will get even stronger when the RLX Sport Hybrid and all-new TLX luxury sport sedan go on sale later this year."MDX also continued its exceptionally strong sales pace with a 64.7% increase for its best January ever.
RDX claimed its 21st consecutive monthly record, adding 9.7% for another January record
#17
Toyota / Lexus / Scion
January 2104 Sales Chart
TORRANCE, Calif. (Feb. 3, 2014) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported January 2014 sales results of 146,365 units, a decrease of 7.2 percent from January 2013 on both a daily selling rate (DSR) and raw-volume basis.
Toyota division posted January 2014 sales of 128,728 units, down 9 percent year-over-year on both a DSR and raw-volume basis.
“January was off to a solid start, but weather conditions slowed industry sales in key markets late in the month,” said Bill Fay, Toyota division group vice president and general manager. “For Toyota, we’re pleased with our retail sales and strong truck results, and we expect to see growth back in February.”
Lexus reported January sales of 17,637 units, an 8.8 percent increase on both a DSR and raw-volume basis.
"Our great selling line-up of luxury utility vehicles and another big month from IS combined to give Lexus one of the few nameplate increases for the month of January," said Jeff Bracken, Lexus group vice president and general manager.
Other Highlights:
All-new Corolla records monthly sales of more than 22,700 units
TMS hybrids retain more than half of the market
Toyota division trucks up 6.5 percent
All-new RAV4 up more than 45 percent; best-ever January
All-new Highlander up nearly 21 percent
All-new Tundra up 12.6 percent
Lexus luxury utility vehicles up about 15 percent
All-new Lexus IS posts triple-digit gains
Lexus RX up nearly 4 percent
Lexus GX up nearly 97 percent
Lexus LX up more than 7 percent
TMS hybrids retain more than half of the market
Toyota division trucks up 6.5 percent
All-new RAV4 up more than 45 percent; best-ever January
All-new Highlander up nearly 21 percent
All-new Tundra up 12.6 percent
Lexus luxury utility vehicles up about 15 percent
All-new Lexus IS posts triple-digit gains
Lexus RX up nearly 4 percent
Lexus GX up nearly 97 percent
Lexus LX up more than 7 percent
#18
Pole Position
Prius V and CMax hybrid's both down hard -31% and 48% respectively and the V outselling the CMax. Brutal. I'm not surprised that the storm had such an impact but I guess the folks that wanted AWD drove to their Subaru dealer!
#19
#23
Kia
Kia Motors America (KMA) today reported record January sales of 37,011 vehicles, led by the U.S.-built* Optima midsize sedan and the totally transformed Soul, with 9,979 and 8,092 units sold, respectively.
After delivering 7 all-new or significantly redesigned vehicles in 2013, the brand's aggressive new product cadence continues this year as part of a long-term strategy to concentrate on quality, strengthen the brand and elevate the ownership experience. The scheduled arrival of the all-new K9001 rear-wheel-drive flagship sedan this Spring symbolizes how far Kia has come over the last 2 decades and will usher in a new era for the brand. Kia's 1st-ever electric vehicle – the Soul EV – and all-new Sedona minivan will also go on-sale this year.
The multi-platform marketing campaign for the K900 continued during Sunday's Big Game with a 60-second spot titled "The Truth," showcasing the luxury sedan as something modern and different for the growing number of people who don't want to be confined by the traditional definitions of luxury. A phased rollout of additional elements, including broadcast, cinema, digital, print, experiential, social media and CRM components, will follow.
Last edited by GS69; 02-04-14 at 08:09 PM.
#25
Lexus Fanatic
Thread Starter
iTrader: (20)
#26
Lead Lap
This is true, but I wasn't focusing on that. A significant portion of their model lines were down. Then again I shouldn't be surprised given the end of the year sales blitz was as intense as ever at the end of 2013.
#27
#28
Lexus Fanatic
Thread Starter
iTrader: (20)
thanks ydooby. good to see lexus up nearly 9% with new 3IS and reduced pricing on GX making a big difference. GS and CT even had an ok month (better than last year).
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