Just the other day, Cadillac announced its new 2016 CTS-V and now, we have the first video of the super-saloon firing up its 640hp-supercharged V8.

Predictably, it has the same crackle / audio qualities as the new Corvette Z06, which offers a slightly more powerful version of the same LT4 unit (+10hp and +20 lb-ft, to be precise).

It was recorded by the Car&Driver magazine crew during the CTS-V reveal event in an enclosed space. While it's only a few seconds long, the audio sampler gives us an idea of what to expect when the car makes its full video debut in the coming days or weeks.

Cadillac's next super model will have its world debut at the Detroit motor show in mid-January

It was only a matter of time before we saw a rendering of the brand new CTS-V in its Station Wagon form. You can't go up against the Germans without also taking on the E63 AMG Estate and the RS6, can you?

Seems like this is exactly what Khalil B. from Virtuel Car had in mind when he put his creativity and talent to work and came up with this great looking illustration of the more family oriented CTS-V.

As you may probably know, the 2016 CTS-V is one of the most eagerly anticipated cars on the new year and it will make its debut this month in Detroit at the Auto Show. What makes the new CTS-V truly special is simply put, brute force. It uses the same engine you'd find in the 2015 Corvette Z06, but with 640 HP and 855 Nm (630 lb-ft) of torque.

It's up on power compared to every other rival that hails from Germany. You could argue that the only other sports sedan that could give it a good whooping is the 2015 Dodge Charger SRT Hellcat, but you can't really take on Mercedes, BMW and Audi without giving your customers a premium cabin feel - which is something Cadillac does well.

Officially, we don't know anything about the CTS-V Wagon. But we hope it gets green lit ASAP, as it would instantly become the most powerful production station wagon on planet Earth.

Just last September, Cadillac boss Johan de Nysschen was adamant that the luxury brand would not back off its high(er) sticker prices or introduce incentives.

Well, that didn't last long because on Wednesday, Cadillac sent a memo to dealers announcing price cuts ranging from $1.000 to $3,000 for most 2015 CTS sedans, effective immediately, while also adding content on select trim grades.

According to the paper obtained by Autonews, Cadillac told dealers that it reduced CTS prices "after receiving feedback from both dealers and customers" to "enhance its competitiveness in the marketplace and to help you sell more cars."

The memo also mentioned that the new pricing "provides a more compelling price point for our returning CTS loyalists when moving up into a new, more sophisticated 2015 CTS."

When Cadillac launched the new 2014 CTS in the fall of 2013, it increased pricing over the outgoing model from around $7,000 to $15,000, bringing the mid-size sedan closer to the German premium competition.

GM argued that the higher prices were justified because the new CTS was a bigger car and offered much better performance and features than its predecessor, positioning it directly against the BMW 5-Series and Mercedes-Benz E-Class.

Cadillac spokesman David Caldwell confirmed the price cuts: "We're taking what we've seen are the more desirable optional features for customers and making them more readily available," he told Autonews. "Once a car has been on the market for a while, it's not unusual to look at the customer behavior and try to optimize for it."

Cadillac's sales dropped 7 percent last year, versus a 6 percent increase for the premium market overall. The CTS' sales fell 4 percent to 31,115, compared to a 3 percent decline for the segment, with BMW's 5-Series dropping 7 percent to 52,704 units and Mercedes' E-Class by -5 percent to 66,500 cars. However (and despite what GM claimed), Cadillac's dealers offered higher incentives than the competition at $9,213 versus the 5-series' $6,831 and the E class' $7,219.

According to the memo, while the base CTS and range-topping CTS V Sport (not to be confused with the upcoming 640hp CTS-V) keep the same prices as before at $46,340 and $71,880 respectively, other 2015 CTS models see their sticker prices lowered by up to $3,000. For example, the Premium Collection 3.6-liter V6 fell from $65,767 to $62,765, including destination, while the 2.0 Turbo Collection now costs $56,665, a $2,000 reduction.

Furthermore, the UltraView sunroof with navigation and a higher-end Bose sound system that were previously a $2,155 option, are now offered as standard on Luxury models.

Cadillac's sales dropped 7 percent last year, versus a 6 percent increase for the premium market overall. The CTS' sales fell 4 percent to 31,115, compared to a 3 percent decline for the segment, with BMW's 5-Series dropping 7 percent to 52,704 units and Mercedes' E-Class by -5 percent to 66,500 cars. However (and despite what GM claimed), Cadillac's dealers offered higher incentives than the competition at $9,213 versus the 5-series' $6,831 and the E class' $7,219.