Today, we at Club Lexus are saddened to hear about the passing of Eiji Toyoda, a visionary and leader in the automotive industry we know today. Mr. Toyoda is the father of Lexus brand.
With his vision of a premium luxury car brand in the Toyota organization, Lexus has become one of the most admired luxury brands to date. We thank Mr. Toyoda for his passionate pursuit of perfection and the road he has paved for the future. At this time, we would like to send our condolences to the Toyoda family and celebrate the accomplishments Mr. Toyoda has created on his century long journey.
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2010 LEXUS ISF / F Sport rear Sway Bar / Michelin PSS
The ISF......The perfect car for an enthusiast. It can be driven to the track, run hard all day , and then transport me hundreds of miles home in luxury and comfort to pick up the wife for dinner and a movie....
Not only was he the driving force behind Lexus, he pretty much made Toyota who they are today. It was this guy's obsession with engineering and kaizen that led to the Toyota Production System and how Toyota operates its plants and its quality control standards. RIP and thank you for your contributions to the auto industry and to the cars that millions of us enjoy.