Car Chat General discussion about Lexus, other auto manufacturers and automotive news.

Confident Lentz predicts a strong sales comeback for Lexus

Thread Tools
 
Search this Thread
 
Old 08-21-12, 01:58 PM
  #1  
GFerg
Speaks French in Russian

Thread Starter
 
GFerg's Avatar
 
Join Date: Oct 2002
Location: What is G?
Posts: 13,250
Received 58 Likes on 45 Posts
Default Confident Lentz predicts a strong sales comeback for Lexus

http://wardsauto.com/sales-amp-marke...lexus-comeback

TRAVERSE CITY, MI – After enduring trials of almost biblical proportions the past several years, from earthquakes and floods to massive recalls and sudden-unintended acceleration allegations, Jim Lentz, Toyota’s U.S. president, once again is sounding confident about the future.

He’s not predicting Toyota’s 14.4% U.S. market share will hit 17% again anytime soon, like it did in 2008-2009, but he does predict Lexus likely will claw its way back to the top of the luxury heap by the end of 2013.

Lexus was No.1 in luxury sales for 12 years in a row, but problems getting inventory to dealers following the catastrophic earthquake and tsunami in Japan has crimped deliveries for more than a year, Lentz says.

He acknowledges Mercedes-Benz and BMW have had several good sales years in the U.S., but he says Lexus has been operating at a disadvantage.

“We just reached optimal inventory at the beginning of this month,” he tells WardsAuto in an interview during the Center for Automotive Research’s Management Briefing Seminars here. “Next year will be a time for us to see how competitive we will be.”

Indeed, Lentz expects Lexus to be very competitive. “The GS and ES are light years ahead of the products they replace in styling, driving dynamics, technology and interior design,” he says. “The LS will be the same way.”

And he promises several more new Lexus products will be introduced at the North American International Auto Show in Detroit next January.

Despite his renewed confidence, Lentz is reluctant to talk about seeing a 17% market share again.

“I’m not sure that ever was a real number for us,” he says, explaining the financial crisis made it difficult for many of Toyota’s competitors to obtain financing for their customers, while Toyota was still flush with cash.

“We did not have to curtail retail, wholesale (or) leasing,” Lentz says, noting spiking fuel prices in 2008 also gave Toyota a tailwind.

He says the Prius, which once was slated to be built at Toyota’s new Blue Springs, MS, assembly plant that now is producing Corollas, is unlikely to be manufacturied in the U.S. anytime soon, including derivatives, mainly because component-supply logistics could be prohibitively expensive.

At the other end of the spectrum, the auto maker’s giant body-on-frame SUVs, including the Land Cruiser, Sequoia and Lexus versions, should remain in the Toyota lineup for the foreseeable future.

Their domestic volume is too small to ding corporate average fuel economy, and they are profitable vehicles for export markets such as the Middle East.
GFerg is offline  
Old 08-21-12, 04:03 PM
  #2  
PhilipMSPT
Cycle Savant
iTrader: (5)
 
PhilipMSPT's Avatar
 
Join Date: Jul 2005
Location: In rehab...
Posts: 21,527
Received 6 Likes on 6 Posts
Default

New GS + ES + ESh+ LS + RX F-Sport = No **** Sherlock!
PhilipMSPT is offline  
Old 08-21-12, 04:05 PM
  #3  
Joeb427
Lexus Fanatic
iTrader: (1)
 
Joeb427's Avatar
 
Join Date: Aug 2007
Location: SC
Posts: 11,670
Received 15 Likes on 14 Posts
Default

Originally Posted by PhilipMSPT
New GS + ES + ESh+ LS + RX F-Sport = No **** Sherlock!
Joeb427 is offline  
Old 08-21-12, 04:16 PM
  #4  
spwolf
Lexus Champion
 
spwolf's Avatar
 
Join Date: Jan 2005
Posts: 19,847
Received 112 Likes on 83 Posts
Default

new IS too :-)
spwolf is offline  
Old 08-21-12, 05:46 PM
  #5  
bigbwb
Intermediate
 
bigbwb's Avatar
 
Join Date: Feb 2006
Location: WI
Posts: 485
Received 12 Likes on 8 Posts
Default

I hope the last part about the BOF SUV's holds true for the 4runner owners like me!
bigbwb is offline  
Old 08-21-12, 11:22 PM
  #6  
Fizzboy7
Lexus Test Driver
 
Fizzboy7's Avatar
 
Join Date: Mar 2008
Location: California
Posts: 9,679
Received 156 Likes on 91 Posts
Default

These car makers pitch just as much manuer as car dealers- loads of BS. As Philip mentioned, this is all due to not having jack crap for years, then all of a sudden redo their core products all at once. DUH
Fizzboy7 is offline  
Old 08-22-12, 01:08 PM
  #7  
mrraider
Pole Position
 
mrraider's Avatar
 
Join Date: Apr 2010
Location: Montreal, QC
Posts: 392
Likes: 0
Received 0 Likes on 0 Posts
Default

Lexus needs to stop chasing BMW and go back to their core values. Excellent vehicles, with refined manners and superlative quality. The product must stand on it's merits.
mrraider is offline  
Old 08-22-12, 02:12 PM
  #8  
natnut
Pole Position
 
natnut's Avatar
 
Join Date: May 2004
Location: Singapore
Posts: 2,602
Received 87 Likes on 52 Posts
Default

IMO, the new GS shows that not only has Lexus caught up with BMW (in handling and driving enjoyment), it has surpassed BMW in that feature while holding on it's famed Lexus refinement and quality - the fit and finish of the GS interior is impeccable while the adaptive suspension allows one to have its cake and eat it too, the ride is comfortable yet its cornering beats the 5 series easily.
natnut is offline  
Related Topics
Thread
Thread Starter
Forum
Replies
Last Post
LexPaul
Car Chat
10
08-21-12 06:59 AM
LexFather
Car Chat
13
04-04-12 11:15 AM
encore888
Car Chat
16
06-04-07 12:57 PM



Quick Reply: Confident Lentz predicts a strong sales comeback for Lexus



All times are GMT -7. The time now is 08:04 PM.