April 2012 Sales Thread
05-01-12, 12:09 PM
#16
Audi
Audi sets all-time U.S. sales record for the month of April
• Audi reports 16th consecutive month of record sales, marking the fourth-best month ever in U.S. for the brand
• April new vehicle sales up 15% to 11,521 vehicles sold in the U.S.
• Premium category vehicle sales (A8, A7, A6, and Q7) up 52% in April
Audi today reported record-setting April sales with a 15% increase to 11,521 new vehicles sold, marking the 16th consecutive month of record sales in the U.S. April sales also marked the fourth-best month ever for the brand and set the all-time sales record for the month of April.
“Audi’s progressive luxury positioning in the market clearly speaks to discerning consumers as they are seeking out the most technologically advanced vehicles in the market,” said Audi of America President Johan de Nysschen. “This is the fundamental reason why Audi has set record sales in sixteen consecutive months and will continue to register steady and sustainable sales improvements.”
Sales of Audi premium category vehicles (A8, A7, A6, and Q7) jumped 52% and represented 31.2% of total April sales. Overall, sales improvements shown by Audi in the top tiers of the luxury sector accounted for 82% of the Audi April gain.
Premium vehicle performance was bolstered by skyrocketing sales for the technologically advanced Audi A6, with a 136.8% sales increase for the month and a 100% increase year to date. Sales for the design-forward Audi A7 were up 91.2% from April 2011 results when the all-new model debuted. Audi luxury SUV performance was led by an increase in sales of the Audi Q5, with a 24.5% jump in April, and a 17.4% year-to-date gain. The Audi Q7 also performed favorably with an increase of 12.3% for the month as inventories remained lean.
Highlights:
April 2012 ranks as the best April in Audi of America history, marking the fourth-best month ever in U.S. for Audi
Audi A6 sales up 136.8% compared to April 2011; YTD sales doubled compared to previous period.
Audi A7 sales increase 91.2%, compared to initial launch sales set in April 2011.
Sales of Audi Q5 increased 24.5% compared to April 2011; YTD sales up 17.4% compared to previous period.
Audi Q7 records 12.3% boost in sales compared to April 2011.
Sales mix for Audi TDI clean diesel models finish the month at 57.3% for the A3 TDI and 31.0% for Q7 TDI; sales of the Audi A3 increased a solid 7 percent for the month.
For the record-setting month of April 2012, three Audi models recorded year-over-year sales increases of 20% or more, including the Audi A6, the Audi A7, and the Audi Q5 models.
Audi April Certified Pre-Owned sales hindered by reduced availability of models to sell.
05-01-12, 12:13 PM
#17
Bmw
The BMW Group in the U.S. (BMW and MINI combined) reported April sales of 26,793 vehicles, an increase of 6.1 percent from the 25,247 vehicles sold in the same month a year ago. Year-to-date, BMW Group is up 13.7% on sales of 102,522 in the 1st 4 months of 2012 compared to 90,204 in the same period in 2011.
"The momentum of the first quarter proved strong enough to give us a good result in April and I expect solid growth to continue through the rest of Spring and into Summer," said Ludwig Willisch, President and CEO, BMW of North America. "There's no shortage of desire in the market, now it's all about having the right models and being able to meet growing demand."
BMW Brand Sales
Sales of BMW brand vehicles increased 12.0 percent in April for a total of 21,062 compared to 18,801 vehicles sold in April, 2011. Year-to-date, the BMW brand is up 15.7% on sales of 82,611 compared to 71,417 sold in the first four months of 2011.
In April, best performing vehicles included the X5 SAV up 50.9 percent to 3,561 units; the 3 Series, up 20.8% to 9,003 units; and the 6 Series, up 92.9% to 513 units.
BMW Pre-Owned Vehicles
In April, sales of BMW used vehicles (including certified pre-owned and pre-owned) fell 7.0% to 13,511 vehicles from the 14,521 vehicles sold in April 2011. January through April, BMW used vehicle sales are up 2.1% on volume of 54,862 compared to 53,735 in the same period of 2011.
MINI Brand Sales
MINI USA reported sales of 5,731 automobiles in April, a decrease of 11.1% from the record 6,446 sold in April 2011. Year-to-date, MINI sales in the U.S. are up 6.0% on volume of 19,911 compared to 18,787 in the 1st 4 months of 2011.
05-01-12, 01:01 PM
#18
Mazda
Mazda North American Operations (MNAO) today reported April U.S. sales of 21,506 vehicles, representing an increase of 4.2 percent (up 17.2 percent on a daily selling rate (DSR) basis) versus last year. This is the best April sales month for Mazda since 2008. On a calendar year-to-date basis, Mazda's sales are up 21.5 percent (22.7 percent DSR), with 103,529 vehicles sold.
Key April sales notes:
Not since 1994 has Mazda reached 100,000 vehicle sales so soon in the sales year.
The all-new 2013 Mazda CX-5 compact crossover SUV, named "2012 Crossover of the Year" from Autobytel and an IIHS "Top Safety Pick" is already a popular choice for customers. In its second full month of sales, 3,521 vehicles were sold in April. Mazda 6 sales are up 38.3 percent versus last year with 3,780 vehicles sold.
Mazda's SKYACTIV® TECHNOLOGY, the brand's engineering-focused philosophy toward improving all-around vehicle efficiency, is already demonstrating strong sales through its fitment in the 2012 Mazda3 (up to 40 MPG highway) and the all-new CX-5 (highest highway (35 MPG), and best combined (29 MPG), fuel economy of any SUV sold in the U.S.). Mazda's total SKYACTIV® TECHNOLOGY sales for April account for 25 percent of total sales for the month.
Rounding out April sales for the North American market, Mazda Motor de Mexico (MMdM) reported its April sales of 1,849 vehicles, down 15.0 percent versus April of last year.
Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.
For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com . Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda .
05-01-12, 01:07 PM
#19
Suzuki
2012 2011 MTD VS. 2012 2011 YTD VS.
MTD PRIOR YR. YTD PRIOR YR.
GRAND VITARA: 304 383 -21% 1,669 1,763 -5%
EQUATOR: 151 168 -10% 567 636 -11%
SX4: 854 1,000 -15% 4,195 3,836 9%
KIZASHI: 464 577 -20% 1,895 2,571 -26%
OTHER*: 1 4 -75% 9 28 -68%
TOTAL: 1,774 2,132 -17% 8,335 8,834 -6%
05-01-12, 06:48 PM
#23
05-01-12, 08:23 PM
#24
Guest
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VW, Audi, Hyundai, Kia, Benz continue to do extremely well.
I think the JX has already cannibalized Infiniti sales. They sold more SUVs than cars last month and the G and especially M were down. The M is barely 2 years old and has been a disaster, not even 500 units last month.
I think the JX has already cannibalized Infiniti sales. They sold more SUVs than cars last month and the G and especially M were down. The M is barely 2 years old and has been a disaster, not even 500 units last month.
05-01-12, 11:00 PM
#25
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Accord's strong sales were due to the crazy incentives/deals this past month to clear out the old models. Honda rarely gives out crazy incentives like this, but it's obvious b/c the Accord hasn't seen 30k+ sales/month in a long time.
Surprised they didn't start sooner b/c the Altima had been giving out crazy discounts since LAST YEAR. which give Nissan a ton of publicity the past few months.
Yup still a beautiful car; has aged very well. I still see some new models popping here and there here in OC.
Surprised they didn't start sooner b/c the Altima had been giving out crazy discounts since LAST YEAR. which give Nissan a ton of publicity the past few months.
Yup still a beautiful car; has aged very well. I still see some new models popping here and there here in OC.
05-02-12, 05:28 AM
#26
Incentives
Incentive spending on new car sales in April hit its lowest level in almost 7 years, says Edmunds.com, the premier online resource for automotive information. Edmunds.com reports that the average True Cost of Incentives® (TCISM) per vehicle in April was $2,071, the lowest average spend since automakers spent an average of $1,962 in October 2005. April's average TCISM is down 2.2% from March, and down 1.8% from April of last year.
"This is the clearest indication yet that consumer motivation is high and that automakers feel little pressure to rely on incentives in order to keep sales churning," said Edmunds.com Senior Analyst Jessica Caldwell. "We'll likely see incentives linger at these low levels until auto sales ease off the torrid pace we've seen so far in 2012."
PHP Code:
Average True Cost of Incentives® (TCISM) by Car Manufacturer
Manufacturer 12-Apr 12-Mar 11-Apr Apr 2012 vs Mar 2012 Apr 2012 vs Apr 2011
Chrysler $2,495 $2,486 $2,401 0.4% 3.9%
Ford $2,360 $2,701 $2,341 -12.6% 0.8%
GM $3,446 $3,258 $3,015 5.8% 14.3%
Honda $992 $991 $1,679 0.1% -40.9%
Nissan $2,136 $2,455 $1,836 -13.0% 16.3%
Toyota $1,388 $1,371 $1,730 1.2% -19.8%
Industry $2,071 $2,118 $2,109 -2.2% -1.8%
Even as gas prices started to decline in April, car buyers still found some of the best April deals in less fuel-efficient segments. The large car segment, for example, offered the highest discounts, on average, at 13.2% off MSRP, which was up from 12.2% off MSRP in March. Dealers, however, kept a tighter incentives grip on smaller fuel-efficient vehicles. The discount on subcompact vehicles was 2.2% off MSRP in April ? down from an average of 2.5% in March. And the discount off compact cars in April fell to 4.5% off MSRP in April, down from 5.2% in March.
Shoppers can always find the vehicles with the most compelling deals on Edmunds.com's True Market Value® Deals of the Month page.
Edmunds.com's monthly True Cost of Incentives® (TCISM) report takes into account all automakers' various U.S. incentives programs, including subvented interest rates and lease programs, as well as cash rebates to consumers and dealers. To ensure the greatest possible accuracy, Edmunds.com bases its calculations on sales volume, including the mix of vehicle makes and models for each month, as well as on the proportion of vehicles for which each type of incentive was used.
05-02-12, 07:19 AM
#27
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VW, Audi, Hyundai, Kia, Benz continue to do extremely well.
I think the JX has already cannibalized Infiniti sales. They sold more SUVs than cars last month and the G and especially M were down. The M is barely 2 years old and has been a disaster, not even 500 units last month.
I think the JX has already cannibalized Infiniti sales. They sold more SUVs than cars last month and the G and especially M were down. The M is barely 2 years old and has been a disaster, not even 500 units last month.
05-02-12, 07:48 AM
#28
Guest
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What sales boost? Moving from 6,700 units to 7,100 units is hardly a bump and still near the rear of the luxury pack. The fact is their fourth SUV the JX did well but sales were down mostly on everything else and I can't help but think "logic" set in for Infiniti fans and they chose the 40-50k JX over their own G/EX/FX/M. The M is a disaster, there is no getting around it much like many of us said when it debuted and fanboys came in sales threads arguing left and right. It is barely 2 years old and sales are in back of the pack. The new G cannot come fast enough.
05-02-12, 07:54 AM
#29
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What sales boost? Moving from 6,700 units to 7,100 units is hardly a bump and still near the rear of the luxury pack. The fact is they pinned their savior on another SUV and sales were down mostly on everything else. The M is a disaster, there is no getting around it much like many of us said when it debuted and fanboys came in sales threads arguing left and right. It is barely 2 years old and sales are in back of the pack. The new G cannot come fast enough.
05-02-12, 11:13 AM
#30
Moderator
He's just stating the facts whether negative or positive. Infiniti has more SUV's than sedans/coupe. Infiniti is just not as diverse as Lexus is with it's many model choices.
On another note. YTD for Lexus vehicles sold compared to BMW:
2012 YTD (January - April)
Lexus 66,647
BMW 82,611
On another note. YTD for Lexus vehicles sold compared to BMW:
2012 YTD (January - April)
Lexus 66,647
BMW 82,611