Lexus dealer paper plates... commonality?
#1
Lexus Test Driver
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Lexus dealer paper plates... commonality?
Not sure if this exists outside of California, but I've noticed for years. Many Lexus dealers use a similar paper plate for their new cars. The background is always black, and the dealer name is written out is in dark gold. I know Cerritos, Westminster, Concord, Vista, Glendale, and several others all use this set-up.
So I guess I'm wondering, is there a kit or template Lexus Corporate provides to the dealers? Do they give them the choice of following this template? Who decided the black on gold to be the look (which I think is classy and works well)?
Just curious. It's something we've all seen for ages, but never really thought twice about.
So I guess I'm wondering, is there a kit or template Lexus Corporate provides to the dealers? Do they give them the choice of following this template? Who decided the black on gold to be the look (which I think is classy and works well)?
Just curious. It's something we've all seen for ages, but never really thought twice about.
#3
Lexus Test Driver
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Kind of. The CA ones have the dealer name in there too.
#4
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gold and black has kind of always been the corporate colors. That and black and white. My dealer (lexus of serramonte) uses white letters on black background. I also think it has to do with what stands out the most to be the best advertising
Last edited by RXSF; 12-04-11 at 11:01 PM.
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