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Toyota's new global design boss vows to ban the bland!

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Old 09-26-11, 03:48 PM   #1
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Default Toyota's new global design boss vows to ban the bland!

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In the future, he says, the styling of Toyota-badged vehicles will be more aggressive, reflecting the more emotional approach being called for by Toyota Motor Corp. President Akio Toyoda.

In charge of the design metamorphosis is Dezi Nagaya, a veteran Toyota designer who dresses like he's on his way to a trendy Shibuya nightclub rather than off to work at Toyota.

"Toyota has been criticized for being quiet and nonoffensive, of having too friendly an image while lacking emotion," Nagaya said during an interview at the auto show here.



Read more: http://www.autonews.com/apps/pbcs.dl...#ixzz1Z6MMiJqB
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AKIHIRO 'DEZI' NAGAYA
Age: 50
Title: General manager, Toyota design division
Design credits: 1st- and 3rd-generation Lexus LS; 2nd-generation Lexus GS; 2nd-generation Toyota Prius


Read more: http://www.autonews.com/apps/pbcs.dl...#ixzz1Z6Lzi6Fv
He certainly looks the part... and did design GS2.
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Old 09-26-11, 05:27 PM   #2
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I thought he was like in his 40s. Hopefully, he will bring back the emotional design with Japanese influence because it's Japanese.
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Old 09-26-11, 05:51 PM   #3
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He looks like a homeless guy wearing some really nice cloth.
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Old 09-26-11, 06:25 PM   #4
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The comb-forward! yes!
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Old 09-26-11, 07:07 PM   #5
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WOW! Even Donald Trump is shaking his head at that comb over.

seriously though, what the hell is that on his head?!
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Old 09-26-11, 07:49 PM   #6
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Originally Posted by GFerg View Post
seriously though, what the hell is that on his head?!
Creativity!

His hair is the perfect metaphor. What lies on the outside stands out, brash, not plain.

On the inside, i'm sure it's reliable

Ok.....bad metaphor, so sue me.
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Old 09-26-11, 08:26 PM   #7
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How does a guy have a job with a haircut like that? I know you're not supposed to judge people based on appearances alone, but damn that's the worst comb forward I've ever seen.
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Old 09-26-11, 08:33 PM   #8
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He could use a new hair do lols
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Old 09-26-11, 08:33 PM   #9
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In the future, he says, the styling of Toyota-badged vehicles will be more aggressive, reflecting the more emotional approach ...

"Toyota has been criticized for being quiet and nonoffensive, of having too friendly an image while lacking emotion,"
well, i guess he doesn't like the new camry then.
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Old 09-26-11, 09:48 PM   #10
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Haven't we already heard the, "we are going to get rid of the bland" thing several times previously from Toyota? If so, which I'm pretty sure we have, then it's more lip service (lies).
Two, why get rid of the bland? The company is making a fortune off of bland. And isn't this business about making money?

Interesting hairstyle.
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Old 09-26-11, 10:12 PM   #11
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Well his design credits look good. I'm hopeful he has better taste in design than hair style.
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Old 09-26-11, 10:31 PM   #12
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I love how this thread is more about his hair than toyota's style
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Old 09-26-11, 10:35 PM   #13
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Quote:
Originally Posted by Fizzboy7 View Post
Haven't we already heard the, "we are going to get rid of the bland" thing several times previously from Toyota? If so, which I'm pretty sure we have, then it's more lip service (lies).
Two, why get rid of the bland? The company is making a fortune off of bland. And isn't this business about making money?

Interesting hairstyle.
His hair has style ? Just a good way to never have to comb your hair nor cut them often
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Old 09-27-11, 03:51 AM   #14
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Quote:
Originally Posted by Fizzboy7 View Post
Haven't we already heard the, "we are going to get rid of the bland" thing several times previously from Toyota? If so, which I'm pretty sure we have, then it's more lip service (lies).
Two, why get rid of the bland? The company is making a fortune off of bland. And isn't this business about making money?

Interesting hairstyle.
to be fair to him - facelifts to Avensis and Prius are pretty well done, especially Avensis which was MMC but really improved the look of the car. New Yaris looks very good too. The way automotive world works, it takes years for new ideas to propagate.
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Old 09-27-11, 03:52 AM   #15
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p.s. it is part of their PR campaign as well. A lot of reviewers automatically say that any Toyota is bland, even ones that are not. So now they have Dezi doing design explanations for any new car that comes out, on YouTube.
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Old 09-27-11, 03:52 AM
 
 
 
 
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9000, akihiro, ame, ball, bland, design, designs, dezi, dragon, fs01, lexus, nagaya, top, toyota, tracer

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