Toyota's new global design boss vows to ban the bland!
09-26-11, 03:48 PM
#1
Lexus Champion
Thread Starter
Toyota's new global design boss vows to ban the bland!
In the future, he says, the styling of Toyota-badged vehicles will be more aggressive, reflecting the more emotional approach being called for by Toyota Motor Corp. President Akio Toyoda.
In charge of the design metamorphosis is Dezi Nagaya, a veteran Toyota designer who dresses like he's on his way to a trendy Shibuya nightclub rather than off to work at Toyota.
"Toyota has been criticized for being quiet and nonoffensive, of having too friendly an image while lacking emotion," Nagaya said during an interview at the auto show here.
Read more: http://www.autonews.com/apps/pbcs.dl...#ixzz1Z6MMiJqB
In charge of the design metamorphosis is Dezi Nagaya, a veteran Toyota designer who dresses like he's on his way to a trendy Shibuya nightclub rather than off to work at Toyota.
"Toyota has been criticized for being quiet and nonoffensive, of having too friendly an image while lacking emotion," Nagaya said during an interview at the auto show here.
Read more: http://www.autonews.com/apps/pbcs.dl...#ixzz1Z6MMiJqB
AKIHIRO 'DEZI' NAGAYA
Age: 50
Title: General manager, Toyota design division
Design credits: 1st- and 3rd-generation Lexus LS; 2nd-generation Lexus GS; 2nd-generation Toyota Prius
Read more: http://www.autonews.com/apps/pbcs.dl...#ixzz1Z6Lzi6Fv
Age: 50
Title: General manager, Toyota design division
Design credits: 1st- and 3rd-generation Lexus LS; 2nd-generation Lexus GS; 2nd-generation Toyota Prius
Read more: http://www.autonews.com/apps/pbcs.dl...#ixzz1Z6Lzi6Fv
09-26-11, 08:26 PM
#7
Lexus Champion
How does a guy have a job with a haircut like that? I know you're not supposed to judge people based on appearances alone, but damn that's the worst comb forward I've ever seen.
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09-26-11, 08:33 PM
#9
Lexus Fanatic
iTrader: (20)
In the future, he says, the styling of Toyota-badged vehicles will be more aggressive, reflecting the more emotional approach ...
"Toyota has been criticized for being quiet and nonoffensive, of having too friendly an image while lacking emotion,"
"Toyota has been criticized for being quiet and nonoffensive, of having too friendly an image while lacking emotion,"
09-26-11, 09:48 PM
#10
Lexus Test Driver
Haven't we already heard the, "we are going to get rid of the bland" thing several times previously from Toyota? If so, which I'm pretty sure we have, then it's more lip service (lies).
Two, why get rid of the bland? The company is making a fortune off of bland. And isn't this business about making money?
Interesting hairstyle.
Two, why get rid of the bland? The company is making a fortune off of bland. And isn't this business about making money?
Interesting hairstyle.
09-26-11, 10:35 PM
#13
Super Moderator
Haven't we already heard the, "we are going to get rid of the bland" thing several times previously from Toyota? If so, which I'm pretty sure we have, then it's more lip service (lies).
Two, why get rid of the bland? The company is making a fortune off of bland. And isn't this business about making money?
Interesting hairstyle.
Two, why get rid of the bland? The company is making a fortune off of bland. And isn't this business about making money?
Interesting hairstyle.
Just a good way to never have to comb your hair nor cut them often 
09-27-11, 03:51 AM
#14
Lexus Champion
Thread Starter
Haven't we already heard the, "we are going to get rid of the bland" thing several times previously from Toyota? If so, which I'm pretty sure we have, then it's more lip service (lies).
Two, why get rid of the bland? The company is making a fortune off of bland. And isn't this business about making money?
Interesting hairstyle.
Two, why get rid of the bland? The company is making a fortune off of bland. And isn't this business about making money?
Interesting hairstyle.
09-27-11, 03:52 AM
#15
Lexus Champion
Thread Starter
p.s. it is part of their PR campaign as well. A lot of reviewers automatically say that any Toyota is bland, even ones that are not. So now they have Dezi doing design explanations for any new car that comes out, on YouTube.