Hyundai Equus Mummbles and Dubs its way to SEMA
10-31-10, 11:47 AM
#1
Hyundai Equus Mummbles and Dubs its way to SEMA
Hyundai Equus Mummbles and Dubs its way to SEMA
yundai has already shown us its GoGoGear Racing Genesis Coupe and a Rhys Millen Racing Equus. Now we get two more looks at what they're bringing to SEMA this week. Hyundai has teamed up with DUB Magazine and Mummbles Marketing on a pair of Equus sedans.
The DUB Equus shows surprising restraint. While it wears 24-inch wheels, they blend in nicely with the body kit. Likewise, the grey-black paint scheme is sinister without being SEMA-shouty. Dare we say it? This is one SEMA ride we wouldn't mind spending some seat time with.
Mummbles Marketing Elegant Equus for SEMA 2010Mummbles Marketing, a new custom shop of out Harrisburg, PA, has turned the standard Equus into a luxo-custom it calls the "Elegant Equus." Mummbles didn't just focus on looks, however; some wrenching was done on the Equus' V8 engine, too. Thanks to a turbo kit from Legacy Innovations, a nitrous system and a Magnaflow exhaust, the Elegant Equus now produces 450 horsepower. Mummbles also adds an extra iPad (over the stock tablet the Equus comes with) that controls the air suspension, rear curtains, stereo and windows.
Gallery:
http://www.autoblog.com/photos/sema-...ineup/#3523106
DUB MAGAZINE CUSTOMIZING HYUNDAI'S FLAGSHIP EQUUS FOR SEMA
Hyundai's Intelligent Luxury Platform Gets a Dose of DUB Magazine's Creative, Urban Influence
FOUNTAIN VALLEY, Calif., 10/26/2010
Well known for prolific designs, the fabricators at DUB Magazine have teamed up with Hyundai to customize an Equus, Hyundai's all-new luxury flagship sedan, worthy of this year's SEMA Show in Las Vegas. The DUB Edition Hyundai Equus will debut featuring exterior, interior and audio modifications that tuners will not mistake for anything but the DUB Magazine style.
"We know that SEMA show-goers look forward to seeing the cool new cars like Equus and the unique ways we customize them," said Myles Kovacs, president and co-founder, DUB Magazine. "With this car we tried to give tuners an idea of what modifications can be done within the luxury segment."
Plans for the exterior modifications on the DUB Edition Hyundai Equus include Trex DUB Design mesh grille, DUB Design custom body kit, tinted windows and tail lights, and a custom two-tone, gloss black-and-matte charcoal paint job. The Equus will also feature a DUB Edition custom suspension riding on 24-inch TIS modular style 10 wheels with Pirelli Pzero Nero Tires.
No DUB Magazine custom would be complete without an audio enhancement. Therefore, to add to the already world-class Lexicon audio system that comes from the factory, DUB Design is building a custom trunk enclosure that will be fitted with Infinity Kappa components including nine Infinity Kappa Series speakers, KAPPA ONE mono and KAPPA FOUR four-channel amplifiers. Additionally, the interior of the Equus will feature DUB Design custom leather and suede, a DUB Design illuminated headliner and custom rear bucket seats.
The DUB Edition Hyundai Equus will be shown in the Hyundai Booth along with other specially designed cars exclusively built for this year's SEMA Show.
Hyundai's Intelligent Luxury Platform Gets a Dose of DUB Magazine's Creative, Urban Influence
FOUNTAIN VALLEY, Calif., 10/26/2010
Well known for prolific designs, the fabricators at DUB Magazine have teamed up with Hyundai to customize an Equus, Hyundai's all-new luxury flagship sedan, worthy of this year's SEMA Show in Las Vegas. The DUB Edition Hyundai Equus will debut featuring exterior, interior and audio modifications that tuners will not mistake for anything but the DUB Magazine style.
"We know that SEMA show-goers look forward to seeing the cool new cars like Equus and the unique ways we customize them," said Myles Kovacs, president and co-founder, DUB Magazine. "With this car we tried to give tuners an idea of what modifications can be done within the luxury segment."
Plans for the exterior modifications on the DUB Edition Hyundai Equus include Trex DUB Design mesh grille, DUB Design custom body kit, tinted windows and tail lights, and a custom two-tone, gloss black-and-matte charcoal paint job. The Equus will also feature a DUB Edition custom suspension riding on 24-inch TIS modular style 10 wheels with Pirelli Pzero Nero Tires.
No DUB Magazine custom would be complete without an audio enhancement. Therefore, to add to the already world-class Lexicon audio system that comes from the factory, DUB Design is building a custom trunk enclosure that will be fitted with Infinity Kappa components including nine Infinity Kappa Series speakers, KAPPA ONE mono and KAPPA FOUR four-channel amplifiers. Additionally, the interior of the Equus will feature DUB Design custom leather and suede, a DUB Design illuminated headliner and custom rear bucket seats.
The DUB Edition Hyundai Equus will be shown in the Hyundai Booth along with other specially designed cars exclusively built for this year's SEMA Show.
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11-01-10, 09:19 PM
#11
Lexus Champion
Agreed.
The first black one would be passable, other than the extremely busy front end. Reminds me of a wannabe GTO...and that's not a good thing, imo.
The rest of them, while I appreciate the different styles and effort, personally think they're awful. Every one of them look like they're trying to look like a car other than a Hyundai. Then again, that seems to be Hyundai's design language....mimicry.
The first black one would be passable, other than the extremely busy front end. Reminds me of a wannabe GTO...and that's not a good thing, imo.
The rest of them, while I appreciate the different styles and effort, personally think they're awful. Every one of them look like they're trying to look like a car other than a Hyundai. Then again, that seems to be Hyundai's design language....mimicry.
11-03-10, 01:12 PM
#12
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These modded Equus's are all wrong.
Hyundai is so lost with their luxury line up when it comes to modifications.
they are taking it to the wrong people (Dub) and it's all wrong.
the Equus should be fixed up in no other way other than VIP style.
These modded equus's are a total mess.
Hyundai is so lost with their luxury line up when it comes to modifications.
they are taking it to the wrong people (Dub) and it's all wrong.
the Equus should be fixed up in no other way other than VIP style.
These modded equus's are a total mess.
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