New Auto based Discovery Channel: TURBO coming
06-01-06, 12:50 PM
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New Auto based Discovery Channel: TURBO coming
DISCOVERY LAUNCHES NEW AUTOMOTIVE BRAND
Discovery Communications is launching a new multi-platform brand in the United States called TURBO. The new brand will cover everything motorized—from choppers and hot rods to boats and planes. According to Discovery Communications, a new 24-hour broadband channel will launch under the TURBO moniker on July 4, followed by a video-on-demand (VOD) offering in the fourth quarter 2006. In December of 2006, a TURBO block of programming will make its debut on TLC.
"With the success that we’ve had with auto-engineering programming, and our ongoing efforts to create products that appeal to consumers on multiple platforms, Turbo is a natural extension,” said Don Baer, senior executive vice president, Strategy & Development, Discovery Communications. “TURBO moves us aggressively towards providing content to enthusiasts whenever they want an adrenaline boost—online, on air or on demand.”
http://www.sema.org/main/semaorghome.aspx?id=55252
Discovery Communications is launching a new multi-platform brand in the United States called TURBO. The new brand will cover everything motorized—from choppers and hot rods to boats and planes. According to Discovery Communications, a new 24-hour broadband channel will launch under the TURBO moniker on July 4, followed by a video-on-demand (VOD) offering in the fourth quarter 2006. In December of 2006, a TURBO block of programming will make its debut on TLC.
"With the success that we’ve had with auto-engineering programming, and our ongoing efforts to create products that appeal to consumers on multiple platforms, Turbo is a natural extension,” said Don Baer, senior executive vice president, Strategy & Development, Discovery Communications. “TURBO moves us aggressively towards providing content to enthusiasts whenever they want an adrenaline boost—online, on air or on demand.”
http://www.sema.org/main/semaorghome.aspx?id=55252
06-01-06, 02:57 PM
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Originally Posted by magneto112
DISCOVERY LAUNCHES NEW AUTOMOTIVE BRAND
Discovery Communications is launching a new multi-platform brand in the United States called TURBO. The new brand will cover everything motorized—from choppers and hot rods to boats and planes. According to Discovery Communications, a new 24-hour broadband channel will launch under the TURBO moniker on July 4, followed by a video-on-demand (VOD) offering in the fourth quarter 2006. In December of 2006, a TURBO block of programming will make its debut on TLC.
"With the success that we’ve had with auto-engineering programming, and our ongoing efforts to create products that appeal to consumers on multiple platforms, Turbo is a natural extension,” said Don Baer, senior executive vice president, Strategy & Development, Discovery Communications. “TURBO moves us aggressively towards providing content to enthusiasts whenever they want an adrenaline boost—online, on air or on demand.”
http://www.sema.org/main/semaorghome.aspx?id=55252
Discovery Communications is launching a new multi-platform brand in the United States called TURBO. The new brand will cover everything motorized—from choppers and hot rods to boats and planes. According to Discovery Communications, a new 24-hour broadband channel will launch under the TURBO moniker on July 4, followed by a video-on-demand (VOD) offering in the fourth quarter 2006. In December of 2006, a TURBO block of programming will make its debut on TLC.
"With the success that we’ve had with auto-engineering programming, and our ongoing efforts to create products that appeal to consumers on multiple platforms, Turbo is a natural extension,” said Don Baer, senior executive vice president, Strategy & Development, Discovery Communications. “TURBO moves us aggressively towards providing content to enthusiasts whenever they want an adrenaline boost—online, on air or on demand.”
http://www.sema.org/main/semaorghome.aspx?id=55252
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