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This might be the new LS460 advertising theme

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Old Aug 24, 2006 | 05:52 PM
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Default This might be the new LS460 advertising theme









And I like it. Luxury = Excessive in my book.
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Old Aug 24, 2006 | 06:41 PM
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beautiful.
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Old Aug 24, 2006 | 07:52 PM
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Looks stunning!!! It reminds me of a modern version of the original 1989 commercials which introduced me to a brand called Lexus.
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Old Aug 24, 2006 | 08:34 PM
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Those quotes should make a great commercial tagline!
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Old Aug 24, 2006 | 11:54 PM
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so they have changed the slogan to "the persuit of perfection"?

the first pic though, the poster is a bit "boring" imho
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Old Aug 25, 2006 | 07:04 AM
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Originally Posted by rominl
so they have changed the slogan to "the persuit of perfection"?
That's their slogan in England I think, & maybe in some other countries as well.
Up here they still use the "relentless pursuit of perfection", whereas in the U.S., they changed it to "the passionate persuit" . . .
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Old Aug 25, 2006 | 07:42 AM
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Default Very Nice
Beautiful

Looks great in light colors and dark.

What's a person to do??????
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Old Aug 25, 2006 | 08:55 AM
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It's definitely 1989 all over again. Lexus, " How excessive, How outrageous, How absurd" is absolutely an amazing marketing strategy. Lexus is going to be able to pull it off...

Lexus - "The Passionate Pursuit of Perfection"
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Old Aug 25, 2006 | 09:12 AM
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Originally Posted by LexArazzo
That's their slogan in England I think, & maybe in some other countries as well.
Up here they still use the "relentless pursuit of perfection", whereas in the U.S., they changed it to "the passionate persuit" . . .
ah ic, guess they are doing different marketing, even the slogans
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Old Aug 26, 2006 | 02:28 PM
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I think the first pic might be a billboard...
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Old Aug 26, 2006 | 03:03 PM
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If that's the direction of their new marketing .. it's excellent.

I'm almost as anxious to see their new ads as the cars. (Almost.)

Big Jimm
So. Fla.
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Old Aug 26, 2006 | 11:33 PM
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I love their motto: "The Pursuit of Perfection". It just shows what Lexus really is.
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Old Aug 27, 2006 | 04:02 AM
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'Unprecedented,' indeed...LWB and SWB, hybrid, world's firsts...
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Old Oct 16, 2006 | 07:18 PM
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Default LS460 Commercial
Looks like they are using the exact same thing for the commercials. I just saw the new commercial during the halftime show of Monday Night Football. Nicely done.

It ends with "New LS. Arriving 10.20"


Last edited by GFerg; Oct 16, 2006 at 07:33 PM.
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Old Oct 16, 2006 | 07:30 PM
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Excellent news!!! So was it the text as shown there, line by line, then the car? Anything else?

There is mention of the champagne glasses auto park ad, and a drop-accelerate ad...maybe as soon as launch...
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