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"Is it true that LEXUS stands for Luxury EXport to the US?"
YES
Lexus was formed in 1982 to create a luxury vehicle to challenge the world’s best.
Toyota entered the US market in 1989 at a Detroit and Los Angeles auto show.
January 1993 was the introduction of Lexus first Official US luxury performance sedan was the GS 300.
Toyota did not want the TOYOTA name tarnished if the LEXUS was a flop.
And look at LEXUS now, considered a LUXURY CAR manufacturer above Toyota.
"is it true that lexus stands for luxury export to the us?"
yes
lexus was formed in 1982 to create a luxury vehicle to challenge the world’s best.
Toyota entered the us market in 1989 at a detroit and los angeles auto show.
January 1993 was the introduction of lexus first official us luxury performance sedan was the gs 300.
Toyota did not want the toyota name tarnished if the lexus was a flop.
And look at lexus now, considered a luxury car manufacturer above toyota.
Toyota and Lexus Join Mille Miglia For The First Time
Slideshow: A five-car lineup spanning more than five decades of Toyota performance and engineering will tackle one of Italy's most celebrated automotive routes.