Toyota Reports March Sales

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TORRANCE, Calif. (April 1, 2009) Toyota Motor Sales (TMS), U.S.A.,
Inc., today reported month-end sales of 132,802 vehicles, a decrease of
36.6 percent from last March, on a daily selling rate basis.

The Toyota Division posted March sales of 118,563 units, a decrease
of 36.0 percent from the same period last year. The Lexus Division
reported March sales of 14,239 units, a decrease of 40.6 percent from
the year-ago month.

 

With month-over-month sales comparisons providing a more realistic
indication of current market conditions than year-ago levels, TMS sales
posted a 16.3 percent increase over February 2009.

Toyota Division

Toyota Division passenger cars recorded March sales of 73,385 units,
down 33.6 percent from the same period last year, but up 19.1 percent
over February 2009. Featuring a new engine and refreshed styling, Camry
and Camry Hybrid remained Toyota’s volume leader in March, posting
combined monthly sales of 25,783 units. Corolla recorded sales of
22,257 units. Yaris reported sales of 5,888 units for the month. The
Prius mid-size gas-electric hybrid posted March sales of 8,924 units.

Toyota Division light trucks posted March sales of 45,178 units,
down 39.7 percent from the year-ago month, but up 15.3 percent over
February 2009. Light truck sales were led by the RAV4 compact SUV with
sales of 11,899 units. The Tacoma mid-size pickup reported sales of
9,444 units for the month. The Tundra full-size pickup recorded March
sales of 5,547 units. Highlander and Highlander Hybrid posted combined
sales of 5,404 units.

Scion posted March sales of 4,663 units. The xB urban utility
vehicle led the way with sales of 2,090 units. The tC sports coupe
recorded sales of 1,545 units. The xD reported sales of 1,027 units for
the month.

Lexus Division

Lexus passenger cars reported March sales of 7,212 units, a decrease
of 49.6 percent from March 2008, but up 13.6 percent over the prior
month. Passenger car sales were led by the ES entry luxury sedan with
March sales of 3,225 units. The IS entry luxury sport sedan posted
combined sales of 2,432 units. The LS flagship luxury sedan recorded
combined sales of 852 units. The GS luxury sport sedan reported
combined March sales of 625 units.

Lexus Division light trucks recorded March sales of 7,027 units,
down 27.3 percent from the year-ago month. Lexus sales were led by the
RX luxury utility vehicle, which posted combined March sales of 6,177
units. The RX 400h hybrid luxury utility vehicle reported sales of
1,165 units for the month.

TMS Hybrids

TMS posted March sales of 13,747 hybrid vehicles. Toyota Division
recorded sales of 12,515 hybrids for the month. Lexus Division reported
March sales of 1,232 hybrids.

In response to the changing sales climate, recent efforts to
right-size production and inventory levels proved effective, with total
TMS inventory down 26.6 percent in the first quarter.

There were 25 selling days this month, compared to 26 selling days last March.

# # #

TOYOTA RETAIL SALES
(INCLUDES FLEET & HAWAII)
March, 2009
—– CURRENT MONTH —– — CALENDAR YEAR TO DATE —
DSR % DSR %
2009 2008 CHG 2009 2008 CHG
YARIS 5,888 12,953 -52.7 15,107 30,377 -49.6
COROLLA 22,257 25,109 -7.8 59,598 67,047 -9.9
CAMRY 25,783 40,487 -33.8 67,199 107,002 -36.4
VENZA 3,695 0 N/A 7,404 0 N/A
AVALON 2,175 4,581 -50.6 6,394 12,809 -49.4
PRIUS 8,924 20,635 -55.0 24,277 42,907 -42.7
SCION xA 1 4 -74.0 1 23 -95.6
SCION xB 2,090 4,527 -52.0 5,445 11,670 -52.7
SCION tC 1,545 4,082 -60.6 3,989 10,290 -60.7
SCION xD 1,027 2,518 -57.6 2,850 5,903 -51.1
TOTAL TOYOTA DIV. PASS. CAR 73,385 114,897 -33.6 192,265 288,029 -32.4
ES 3,225 6,019 -44.3 8,771 15,160 -41.4
LS 852 2,125 -58.3 2,456 5,922 -58.0
SC 78 271 -70.1 227 643 -64.2
GS 625 1,668 -61.0 2,118 4,570 -53.0
IS 2,432 4,798 -47.3 6,979 11,966 -40.9
TOTAL LEXUS PASS. CAR 7,212 14,881 -49.6 20,551 38,261 -45.6
TOTAL TOYOTA PASS. CAR 80,597 129,778 -35.4 212,816 326,290 -33.9
SIENNA 7,807 12,631 -35.7 19,667 34,299 -41.9
RAV4 11,899 12,955 -4.5 28,331 34,229 -16.1
FJ CRUISER 1,083 3,284 -65.7 5,295 9,875 -45.7
4RUNNER 1,650 5,075 -66.2 6,763 15,506 -55.8
HIGHLANDER 5,404 10,832 -48.1 16,169 33,668 -51.3
LAND CRUISER 163 363 -53.3 448 1,217 -62.7
SEQUOIA 2,181 2,856 -20.6 5,379 7,850 -30.6
TOTAL SUV 22,380 35,365 -34.2 62,385 102,345 -38.2
4X2 TACOMA 4,778 9,090 -45.3 12,668 23,103 -44.4
4X4 TACOMA 4,666 6,497 -25.3 12,269 16,673 -25.4
TOTAL TACOMA 9,444 15,587 -37.0 24,937 39,776 -36.5
TUNDRA 5,547 14,311 -59.7 18,349 40,784 -54.4
TOTAL PICKUP 14,991 29,898 -47.9 43,286 80,560 -45.6
TOTAL TOYOTA DIV. LT TRUCK 45,178 77,894 -39.7 125,338 217,204 -41.5
LX 289 642 -53.2 898 1,921 -52.6
GX 561 1,679 -65.3 1,705 4,885 -64.6
RX 6,177 7,737 -17.0 18,915 21,448 -10.6
TOTAL LEXUS LIGHT TRUCK 7,027 10,058 -27.3 21,518 28,254 -22.8
TOTAL TOYOTA LIGHT TRUCK 52,205 87,952 -38.3 146,856 245,458 -39.4
TOTAL TOYOTA DIV. 118,563 192,791 -36.0 317,603 505,233 -36.3
TOTAL LEXUS 14,239 24,939 -40.6 42,069 66,515 -35.9
TOTAL TOYOTA 132,802 217,730 -36.6 359,672 571,748 -36.3
MEMO:
DOM. COROLLA 17,888 19,004 -2.1 46,530 59,025 -20.1
DOM. CAMRY 25,294 39,421 -33.3 65,881 103,974 -35.8
DOM. RAV4 2,814 0 N/A 5,026 0 N/A
DOM. PICKUP 14,991 29,898 -47.9 43,286 80,560 -45.6
DOM. RX 3,432 5,385 -33.7 11,907 14,798 -18.5
SELLING DAYS 25 26 75 76
TOYOTA DIV. IMPORT CAR 24,333 51,891 -51.2 66,056 112,221 -40.4
LEXUS IMPORT CAR 7,212 14,881 -49.6 20,551 38,261 -45.6
TOYOTA DIV NA BUILT CARS 49,052 63,006 -19.0 126,209 175,808 -27.3
TOTAL TOYOTA CARS 80,597 129,778 -35.4 212,816 326,290 -33.9
TOYOTA DIV. IMPORT LT TRUCK 17,385 32,509 -44.4 51,980 94,495 -44.3
LEXUS IMPORT LT TRUCK 3,595 4,673 -20.0 9,611 13,456 -27.6
TOYOTA DIV NA BUILT LT TRUCK 27,793 45,385 -36.3 73,358 122,709 -39.4
LEXUS NA BUILT LT TRUCK 3,432 5,385 -33.7 11,907 14,798 -18.5
TOTAL TOYOTA LT TRUCK 52,205 87,952 -38.3 146,856 245,458 -39.4
SPORT UTILITY VEHICLES 28,324 42,139 -30.1 78,608 120,724 -34.0
Memo: Lexus Sport Utility 7,027 10,058 -27.3 21,518 28,254 -22.8
SMALL VANS 7,807 12,631 -35.7 19,667 34,299 -41.9
PICKUPS 14,991 29,898 -47.9 43,286 80,560 -45.6
* NORTH AMERICAN BUILT VEHICLES
COROLLA 17,888 19,004 -2.1 46,530 59,025 -20.1
CAMRY 25,294 39,421 -33.3 65,881 103,974 -35.8
VENZA 3,695 0 N/A 7,404 0 N/A
AVALON 2,175 4,581 -50.6 6,394 12,809 -49.4
SIENNA 7,807 12,631 -35.7 19,667 34,299 -41.9
RAV4 2,814 0 N/A 5,026 0 N/A
PICKUP 14,991 29,898 -47.9 43,286 80,560 -45.6
SEQUOIA 2,181 2,856 -20.6 5,379 7,850 -30.6
RX 3,432 5,385 -33.7 11,907 14,798 -18.5
TOTAL 80,277 113,776 -26.6 211,474 313,315 -31.6
N.A. VEHICLES % OF TOTAL 60.4% 52.3% 58.8% 54.8%
SELLING DAYS 25 26 75 76
DSR = DAILY SELLING RATE

Credit: Toyota Motor Sales, USA
Copy by: Flipside909

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