Toyota Reports March Sales

 
 
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April 1, 2008 - Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., today reported March sales of 217,730 vehicles, a decrease of 3.4 percent from last March. The Toyota Division posted March sales of 192,791, a decrease of 2.9 percent from last March. The Lexus Division reported March sales of 24,939 units, a decrease of 6.9 percent from the year-ago month.
 

Toyota Division
Toyota Division passenger cars recorded March sales of 114,897 units, up 1.5 percent from last March. Passenger-car sales were led by Camry, which posted best-ever March sales of 40,487, an increase of 3.2 percent over the same period last year. Camry Hybrid reported sales of 6,930 units in March, up 45 percent over March 2007. The Prius hybrid gas-electric mid-size sedan posted best-ever March sales of 20,635, an increase of 16.0 percent from last March. Yaris reported all-time best-ever sales of 12,953 units, up 83.2 percent over the year-ago month.

Toyota Division light truck sales were down 8.8 percent, with March sales of 77,894 units. Light truck sales were led by the Tacoma mid-size pickup, reporting March sales of 15,587 units. The Tundra full-size pickup posted best-ever March sales of 14,311, an increase of 16.8 percent over last March. Highlander and Highlander Hybrid posted combined sales of 10,832 in March. The Highlander Hybrid gas-electric mid-size SUV reported sales of 2,239 units for the month. Sequoia posted sales of 2,856 units for the month, up 19.8 percent over the same period last year.

Scion posted March sales of 11,131 units. The xB urban utility vehicle led the way with March sales of 4,527 units, an increase of 74.2 percent over last March. The tC sports coupe, in its fourth model year, posted March sales of 4,082 units.

Lexus Division
Lexus passenger cars reported March sales of 14,881 units, a decrease of 11.6 percent from March 2007. Passenger-car sales were led by the ES entry luxury sedan with March sales of 6,019 units. The IS entry luxury sport sedan reported combined sales of 4,798 units, an increase of 1.8 percent over last March. Sales of the all-new IS F luxury performance sedan were 323 units. The LS flagship luxury sedan reported combined sales of 2,125 units. The LS 600h L hybrid luxury sedan posted sales of 113 units for the month. Sales of the GS 460 luxury sport sedan reported a greater than ten-fold increase as compared to the GS 430 in March 2006.

Lexus Division light trucks reported March sales totaling 10,058 units, an increase of one percent from the year-ago month. The all-new LX 570 enjoyed sales of 642 units, an increase of 156.1 percent. The RX luxury utility vehicle posted combined March sales of 7,737 units. The RX 400h hybrid luxury utility vehicle reported sales of 1,570 units for the month, up 15.0 percent over the year ago month.

TMS Hybrids
TMS calendar-year-to-date hybrid sales totaled 50,204 units. TMS posted March sales of 31,552 hybrid vehicles, an increase of 19 percent from last March. Toyota Division posted sales of 29,804 hybrids while Lexus Division posted sales of 1,748 hybrids.

There were 26 selling days this month, as compared to 28 selling days last March.

TOYOTA  RETAIL  SALES
(INCLUDES FLEET & HAWAII)
March, 2008







-   ----- CURRENT MONTH -----
- CALENDAR YEAR TO DATE -
- - - DSR % - - DSR %
- 2008 2007 CHG 2008 2007 CHG







YARIS 12,953 7,614 83.2 30,377 19,186 60.4
COROLLA 25,109 34,355 -21.3 67,047 88,195 -23.0
CAMRY 40,487 42,254 3.2 107,002 105,863 2.4
AVALON 4,581 7,523 -34.4 12,809 19,635 -33.9
PRIUS 20,635 19,156 16.0 42,907 39,682 9.5
SCION xA 4 1,865 -99.8 23 5,345 -99.6
SCION xB 4,527 2,799 74.2 11,670 8,500 39.1
SCION tC 4,082 6,314 -30.4 10,290 15,093 -30.9
SCION xD 2,518 0 - 5,903 0 -
TOTAL TOYOTA DIV. PASS. CAR 114,897 121,881 1.5 288,029 301,501 -3.2
ES 6,019 7,444 -12.9 15,160 18,050 -14.9
LS 2,125 3,134 -27.0 5,922 8,563 -29.9
SC 271 370 -21.1 643 954 -31.7
GS 1,668 2,103 -14.6 4,570 5,217 -11.2
IS 4,798 5,077 1.8 11,966 12,409 -2.3
TOTAL LEXUS PASS. CAR 14,881 18,128 -11.6 38,261 45,193 -14.2
TOTAL TOYOTA PASS. CAR 129,778 140,009 -0.2 326,290 346,694 -4.6
SIENNA 12,631 13,071 4.1 34,299 34,959 -0.6
RAV4 12,955 17,837 -21.8 34,229 41,405 -16.2
FJ CRUISER 3,284 6,057 -41.6 9,875 16,045 -37.6
4RUNNER 5,075 9,052 -39.6 15,506 23,937 -34.4
HIGHLANDER 10,832 11,693 -0.2 33,668 31,383 8.7
LAND CRUISER 363 222 76.1 1,217 682 80.8
SEQUOIA 2,856 2,568 19.8 7,850 6,938 14.6
TOTAL SUV 35,365 47,429 -19.7 102,345 120,390 -13.9
4X2 TACOMA 9,090 10,851 -9.8 23,103 27,027 -13.4
4X4 TACOMA 6,497 7,392 -5.3 16,673 19,301 -12.5
TOTAL TACOMA 15,587 18,243 -8.0 39,776 46,328 -13.0
TUNDRA 14,311 13,196 16.8 40,784 29,186 41.6
TOTAL PICKUP 29,898 31,439 2.4 80,560 75,514 8.1
TOTAL TOYOTA DIV. LT TRUCK 77,894 91,939 -8.8 217,204 230,863 -4.7
LX 642 270 156.1 1,921 826 135.6
GX 1,679 1,854 -2.5 4,885 5,239 -5.5
RX 7,737 8,603 -3.1 21,448 22,233 -2.3
TOTAL LEXUS LIGHT TRUCK 10,058 10,727 1.0 28,254 28,298 1.2
TOTAL TOYOTA LIGHT TRUCK 87,952 102,666 -7.7 245,458 259,161 -4.0
TOTAL TOYOTA DIV. 192,791 213,820 -2.9 505,233 532,364 -3.8
TOTAL LEXUS 24,939 28,855 -6.9 66,515 73,491 -8.3
TOTAL TOYOTA 217,730 242,675 -3.4 571,748 605,855 -4.4
MEMO:





DOM. COROLLA 21,889 30,233 -22.0 62,758 78,544 -19.0
DOM. CAMRY 39,421 34,420 23.3 103,974 82,254 28.1
DOM. PICKUP 29,898 31,439 2.4 80,560 75,514 8.1
DOM. RX 5,385 6,608 -12.2 14,867 15,229 -1.1







SELLING DAYS 26 28 - 76 77 -





















TOYOTA DIV. IMPORT CAR 49,006 49,705 6.2 108,488 121,068 -9.2
LEXUS IMPORT CAR 14,881 18,128 -11.6 38,261 45,193 -14.2
TOYOTA DIV NA BUILT CARS 65,891 72,176 -1.7 179,541 180,433 0.8
TOTAL TOYOTA CARS 129,778 140,009 -0.2 326,290 346,694 -4.6







TOYOTA DIV. IMPORT LT TRUCK 32,509 44,861 -22.0 94,495 113,452 -15.6
LEXUS IMPORT LT TRUCK 4,673 4,119 22.2 13,387 13,069 3.8
TOYOTA DIV NA BUILT LT TRUCK 45,385 47,078 3.8 122,709 117,411 5.9
LEXUS NA BUILT LT TRUCK 5,385 6,608 -12.2 14,867 15,229 -1.1
TOTAL TOYOTA LT TRUCK 87,952 102,666 -7.7 245,458 259,161 -4.0







SPORT UTILITY VEHICLES 42,139 52,099 -12.9 120,724 132,643 -7.8
   Memo: Lexus Sport Utility 10,058 10,727 1.0 28,254 28,298 1.2







SMALL VANS 12,631

13,071

4.1 34,299 34,959 -0.6
PICKUPS 29,898 31,439 2.4 80,560 75,514 8.1







* NORTH AMERICAN BUILT VEHICLES




COROLLA 21,889 30,233 -22.0 62,758 78,544 -19.0
CAMRY 39,421 34,420 23.3 103,974 82,254 28.1
AVALON 4,581 7,523 -34.4 12,809 19,635 -33.9
SIENNA 12,631 13,071 4.1 34,299 34,959 -0.6
PICKUP 29,898 31,439 2.4 80,560 75,514 8.1
SEQUOIA 2,856 2,568 19.8 7,850 6,938 14.6
RX 5,385 6,608 -12.2 14,867 15,229 -1.1
TOTAL 116,661 125,862 -0.2 317,117 313,073 2.6
N.A. VEHICLES % OF TOTAL 53.6% 51.9% - 55.5% 51.7% -







SELLING DAYS 26 28 - 76 77 -
DSR = DAILY SELLING RATE





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Credit: Toyota Motor Sales, USA

Copy by: Flipside909

 

 
 
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