Lexus unveils 6 Spot Cinema Campaign for the New IS-F

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Lexus recently unveiled 6 spot cinema campaigns that will be broadcast at a theater near you by National CineMedia’s First Look program. The cinematic spots were created by ATTIK of San Francisco, CA. All 6 clips are about 15 seconds each and feature key attributes of the new high performance Lexus IS-F.

This is definitely a new direction in the way Lexus is marketing their latest creation. The out-of-the-box marketing campaign is unique to Lexus’ 18 year history. Most used to think of the Lexus brand only catering to an older demographic. With the new IS-F, Lexus is about to change the minds of many. So you may ask…


What is F? (Click on links to view video)


1) F is shifting in 0.1 seconds

2) F is Beauty within the Beast

3) F is a 170 mph top speed

4) F is 0-60 in 4.6 seconds

5) F is Precision Braking by Brembo

6) F is Commanding Performance


Want to talk about it? You can discuss it here:

IS-F Discussion: Lexus IS-F 6 Spot Cinema Campaign – VIDEOS



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