Toyota Goes Secured
With the rapid growth of the Internet a lot of automakers already started to use the Internet to communicate with their dealerships. However, Toyota Motor Sales USA Inc decides that it is not the best way to go.
Instead, Toyota has built up their private virtual network, which is like a private section of the internet, to access the factory information. David Sowatsky, product manager in Toyota's Office of the Web, said that the private network is more secure. Dealerships are all directly hooked up to the headquarters in Torrance, CA, which is always on and no dial-ups are needed.
Not only that, all the data communication between computers have to go through a series of security measures too, including encryption, encapsulation, tunneling, and authentication. This can prevent most unauthorized individuals from attempting to steal any information in between.
They even have a name for the whole virtual private network and portal, called the Dealer Daily. It is a joined project by Toyota, WorldCom Inc., Microsoft Consulting Service, and Dell Computer Corp. It joins all 1100 Toyota dealerships and 190 Lexus dealerships nationwide together, and connect them to the headquarters in Torrance, CA, making it one of the largest network in the whole world.
Benefits - Finding a Match
For example, Rinke Toyota places orders twice a month, and with the new system they are able to order cars that better match their customers' needs. Ever since the introduction of the Dealer Daily, they have been able to trades with other dealers 90% of the time, whereas it was only around 50% in the past.