Rumormill: IS-F Being Discontinued?

2012-lexus-is-f ft.jpg

Ruh roh. It seems like Lexus speedy sedan has run into some trouble. According to an article from USA today, the IS-F is on it's way out due to lackluster sales. At least, that's what he says. There hasn't been an official word about the end of the IS-F from Lexus yet, but honestly, the article makes makes a fair point. From one perspective, killing the IS-F doesn't make a lot of sense considering the direction that Lexus has been heading in regards to performance. It's their fastest, most engaging car right now (excepting the unobtinable LFA). That said, the car has never really been a strong seller for the brand. Last year they only managed to move 486 units.

Now, the refreshed IS does have the option for F-Sport accouterments, which will probably be more popular than the IS-F model itself. Also worth considering, is that the new IS is really, really new. It could just be that they haven't announced an IS-F model yet. Of course, it could also be that Lexus simply doesn't plan to build another IS-F. None of the other cars in Lexus' range feature a dedicated F-model yet (though the GS-F is rumored to arrive sometime in the near future). 

What seems most likely is that Lexus will fill the performance car gap with the Coupe. After all, they've trademarked the RC-F name already. It could be that they're planning on introducing the GS-F as their high performance sports sedan and making the IS Coupe their sports car.

We'll see. There's no real reason to believe that Lexus would just pull out of the performance arena altogether, especially considering how much they've hyped up their newly discovered edgyness. I'm rooting the RC-F. What about you? Let us know in the comments.

via [USAToday]
Phil Brunings (Sat, 16 Mar 2013 07:03:00 -0700): Smh They Need To Have These Cars more often on display at the dealerships I'm from nyc and how often is there and is-f at even an nyc dealership ive only seen one and it sold within 2days so its lexus's own fault......its a great car but you cant create demand if you don't supply the want.
Michael Persiano (Sat, 16 Mar 2013 15:25:14 -0700): I have to agree with Phil. I had to have my dealer snag the F on a boat out of Japan and bought the car sight unseen. Anyone who owns one is addicted.
Benjamin W Menges (Tue, 19 Mar 2013 10:19:32 -0700): I owned a 2010 IS-F and enjoyed the car, but it was a pain in the neck for daily driving. Incrediblt stiff unforgiving suspension and a slow to react transmission (unless it was in sport mode). Lexus need to improve the car if it wasnts to compete with M series and Audi S series cars.
Jack Rice (Tue, 19 Mar 2013 12:19:30 -0700): If Lexus ever wants to defeat its "L for Ladies" image, then it MUST have a V-8 option across its line like Mercedes "M for Men". Shoehorning a V-8 into an IS is ridiculous. At least give the models that cry out for an advanced V-8, the ES and GS, a V-8 option. Then, Lexus won't have to resort to the superficial "F for Faux" suspension and trim tweaks that don't fool anybody into thinking the Lexus is anything more than a pretty, dependable but dull car. But alas, the lexus folks have a tin ear about what makes a performance sedan or GT.
Vernon Turriff (Wed, 20 Mar 2013 23:21:14 -0700): Not a wonder it isn't selling! Drop the price tag a few thousand and give us a 6 speed manual transmission instead of the overly engineered, yet still useless, 8 speed automatic and then I'll buy one! Until then I'll keep my turbo'd IS 300!
Brandon Smith Smitty (Fri, 22 Mar 2013 14:38:44 -0700): Phil, you are exactly right, and so are you Michael. I recently bought one and it is the baddest car on the road pretty much everywhere I go, unless of course I'm in somewhere like Scottsdale, AZ with Lambos and such, but I really enjoy it. It is EXTREMELY RARE. That's a plus for me as an owner, but creates a problem for Lexus in the sales department...the lack of its presence on the showroom floor is to blame. Not many people are even aware of the ISF existing, but when they see it, they love it. Perhaps it is intentional, who knows. If so, I like the exclusivity, if not, I hope this problem is rectified soon becasue I am excited to see where this brand goes in the future.
(Fri, 29 Mar 2013 21:16:15 -0700): I saw the internal "memo"; IS-F will be discontinued and it is a definite that the GS-F will happen. I was in the GM's office at my Lexus dealer. I got "caught" before I could read the details. V8!
Max Chico (Fri, 05 Apr 2013 15:49:21 -0700): LOL. The Lexus ISF 8 speed auto is superior to any manual and the IS300, turbo or not. It is a premium car with a premium price.
Chris Vazquez (Sat, 06 Apr 2013 07:59:56 -0700): Max that still doesnt warrant the price tag. Many people like to feel one with their car,they want to drive their car not have their car drive them. I prefer the lex auto, however the F is to expensive for its performance. Now no more ISF and just measly IS350 3rd gens? eh i had a feeling lexus would fall off. You cant expect 2nd gen IS owners to be impressed with what has come out. With the new IS, ES, GS, LS out now and knowing that this will be lexus for the next 6 yrs?........BYE Lexus....