Lexus unveils 6 Spot Cinema Campaign for the New IS-F
Lexus recently unveiled 6 spot cinema campaigns that will be broadcast at a theater near you by National CineMedia's First Look program. The cinematic spots were created by ATTIK of San Francisco, CA. All 6 clips are about 15 seconds each and feature key attributes of the new high performance Lexus IS-F.
This is definitely a new direction in the way Lexus is marketing their latest creation. The out-of-the-box marketing campaign is unique to Lexus' 18 year history. Most used to think of the Lexus brand only catering to an older demographic. With the new IS-F, Lexus is about to change the minds of many. So you may ask...
What is F? (Click on links to view video)
Want to talk about it? You can discuss it here:IS-F Discussion: Lexus IS-F 6 Spot Cinema Campaign - VIDEOS
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