More ‘Sport’ and ‘Utility’ for Lexus in 2004
|The RX 330, Lexus’ newly designed mid-size SUV, offers a hopeful start for its manufacturer in 2004. With several other SUV’s competing in its class, Lexus has come up with many innovative ideas to help promote the new vehicle. Available in April of 2003, the RX 330 will most likely be one of its manufacturer’s best-selling vehicles as it continues on with America’s truck-crazed trend. The successor of Lexus’ popular RX 300, the new RX 330 will offer a look that is more aggressive and sporty with its sleek styling.|
What can everyone expect from the RX 330? A bigger engine, increased horsepower and torque, larger interior dimensions, increased cargo capacity, adaptive headlights, a rear DVD entertainment system, an automatic trunk with sensors, and much more! With more “sport” and just enough “utility” for a mid-size Sport Utility Vehicle, the RX 330 will be a tough contender for other manufacturers to compete with, particularly with Lexus’ well-known reputation for continuously being able to produce reliable vehicles.
Compared to its main competitors, the 2003 BMW X5 3.0i; 2003 Volvo XC90 2.5T (FWD/AWD) and T6 (AWD), 2003 Mercedes-Benz ML350, and the Acura MDX (Touring), the 2004 RX 330 presents features and options that the other four do not offer – faster acceleration, more estimated miles per gallon, more front legroom, a driver’s front airbag (SRS) with multi-stage deployment, a driver’s side knee airbag (SRS), a wide-opening multi-panel moon roof, and even superior warranties that well-exceed the standard 4-yr./500 miles for powertrain and corrosion. With other great advantages, the RX 330 will nonetheless continue to be a vehicle that appeals to a wide range of consumers.
Specific key advantages that the RX 330 has over the BMW X5 are standard features such as a six-disc single feed in-dash CD changer, rear spoiler, rear privacy glass, automatic on/off headlights, and a first aid kit. Advantages over the Volvo XC90 also include the in-dash CD changer, rear spoiler, rear privacy glass as well as a standard programmable garage door opener and standard sunglass holder in the overhead console. Compared to the Mercedes-Benz ML320, the RX 330 also has the six disc in-dash CD player and a greater cargo capacity along with a memory system that includes the steering wheel. Finally, as compared to the Acura MDX, the RX 330 offers more floor space with the gearshift on the center instrument panel, more exterior color choices, and even more superior warranties for powertrain coverage, corrosion protection, and roadside assistance.
With an improved sportier design and new options not yet available on competitive models, the RX 330 offers a promising year in sales for Lexus and a comfortable, luxurious, and safe lifestyle for Lexus owners and enthusiasts.