ClubLexus - Lexus Forum Discussion

Coming of GX470

By - February 8, 2006
Well guys, some of you may have already seen the new Lexus commercial. Starting November 18, Lexus has launched the official advertising campaign of the all new GX470. This time around Lexus put in around 35 million for the national broadcast and cable TV campaign, with the theme “A new kind of adventure begins.”


The GX470 is positioned between the RX300 and the LX470, priced at around $45,000. You should expect to start seeing the new SUV in dealership some time early December. 2 30 seconds commercials would be aired on national TV and the rest would be on cable network, with the printed advertisements coming in January.

Lexus is very confident with the GX470 and expects to sell more than 20,000 units every year.

Source:

Autonews


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