Ah, the IS-F. 2014 marks the last year the IS-F will be available. It’s a bittersweet feeling.
On the one hand, the IS-F has been Lexus’ constant performance vehicle. It debuted in 2007; three years before Lexus debuted the LFA. Until that point, it was the fastest thing Toyota built. It was a muscle sedan, plain and simple.

This post from Lexus’ official online publication, BEYOND Magazine, is called “The Road.” Esteemed Japanese architect, Hironaka Ogawa makes his way across Shikoku island in an Ultrasonic Blue IS300h F Sport. Let the adventure begin.

The freshly refreshed sports sedan sits on the chopping block alongside a mixed bag of 12 other automotive rivals, in various categories of size, price, and utility. Just anything but the BMW i3. Please.

The goal is clear: Capture the attention of young, affluent, (male), buyers. They’ve certainly gotten my attention, even if it’s for a combined total of ~5 minutes with these two awesome videos.

According to J.D. Power, Lexus has had the least number of complaints from new car owners over the last three years. They’ve been at the top of this list for the past three years also. Yep. Time to gloat.

You all already know about the LFA, so lets not waste any time blathering on about its harmonious V10, or its exquisite handling, or any of that. It is known. Instead, just enjoy this photo shoot of two LFAs chilling in a parking lot.

Official word is that the Lexus RC F Sport coupe will be officially revealed at March’s Geneva Motor Show. The question is, will the RC F Sport actually bride the gap between the 300hp RC350 and 480hp RC F?