New Lexus Ad Reveals People-First Initiative

People First

Times are tough in the car industry as the world continues to hunker down in an effort to rid ourselves of the current pandemic. But rather than plead for help, Lexus is offering it to customers who might be in need. They're also providing a reassuring voice in these troubled times, all thanks to a new campaign and "people first" policy that should prove quite comforting to brand loyalists.

Photos: Lexus

Change of Plans

The new ads, dubbed "The People Business," are taking the place of Lexus' traditional spots, including those promoting sales events. The ads feature voiceovers of Lexus dealers, who are working to remind viewers that Lexus has always put people at the center of its business. And during these difficult times, they will do what they’ve always done.

Photos: Lexus

>>Join the conversation about Lexus doing the right thing right here in Club Lexus.

Human Centered

"Our human-centered philosophy guides every decision we make," explained Lexus vice president of marketing Lisa Materazzo. "In looking for a way forward during difficult times, this guiding principle is more relevant than ever. We believe in taking care of people first and the rest will follow."

Photos: Lexus

>>Join the conversation about Lexus doing the right thing right here in Club Lexus.

Host of Services

Of course, Lexus isn't just talking the talk here. They're also taking action with a dedicated web site that offers a variety of repayment options for new and existing owners who might be experiencing some financial strains. Customers are also able to get their cars serviced and even purchase new vehicles without having make physical contact with anyone.

Photos: Lexus

>>Join the conversation about Lexus doing the right thing right here in Club Lexus.

Charitable Support

Lexus is also taking steps to help critical charitable organizations and non-profits. That includes assisting United Way in providing food, water, childcare, and other emergency relief for those in need. As well as the Boys and Girls Club of America, who Lexus is partnering with to provide relief for first responders, health care workers, and others who might be adversely impacted by the crisis.

Photos: Lexus

>>Join the conversation about Lexus doing the right thing right here in Club Lexus.

Helping Hand

Additionally, Lexus is utilizing its manufacturing facilities to produce medical equipment to help combat the COVID-19 crisis. This includes things like face masks and shields, as well as ventilators and respirators. Additionally, the automaker is working with chefs in The Lexus Culinary Master program to provide monetary support to help provide meals to medical workers, unemployed restaurant staff, and other unemployed restaurant workers in their local communities.

Photos: Lexus

>>Join the conversation about Lexus doing the right thing right here in Club Lexus.

More than Cars

As much as we love Lexus vehicles, it's also nice to know that the money we've spent to purchase them over the years is now going to some very important causes. And this leadership in a time of crisis is just another reason why we adore the brand. After all, as the saying goes, if you take care of people first, everything else will follow.

Photos: Lexus

>>Join the conversation about Lexus doing the right thing right here in Club Lexus.

For help with your repair and maintenance projects, please visit our how-to section in the forum.