Lexus NX Ad Wants You To Hustle For What You Want

Everyday I'm Hustling

Lexus is known for churning out some of the most iconic commercials of all time, including its legendary LS ad and the ongoing December to Remember TV spots. The luxury brand's latest ad campaign highlights the all-new 2022 NX, however, in a series of new commercials called “Hustle for What Matters."

Photos: Lexus

Hustle and Get Ahead

The campaign consists of a total of seven commercials, starting with "Hustle," which depicts new takes on traditional rules for getting ahead and how the all-new NX prioritizes what matters for drivers. Next up, we have "Get Ahead," which shows how the all-new NX helps drivers navigate daily challenges.

Photos: Lexus

Forging a New Path

The third commercial in this campaign is dubbed "Elevate," and depicts a pair of Black filmmakers leveraging the intuitive technology found in the all-new NX to capture something truly extraordinary. Meanwhile, "Defy" is focused on the Hispanic audience, and illustrates a journey overcoming obstacles and the all-new NX helping to forge a new path.

Photos: Lexus

Diverse Audience

Lastly, we have "Shine," which illuminates the all-new NX and LGBTQ talent in a city of lights on a road full of possibilities and refined opportunities, as well as "NX Level," which juxtaposes the performance and technology of the all-new NX with the powerful athleticism of humans and consists of two spots with the same name created for East Asian and Asian Indian audiences

Photos: Lexus

Looking Into the Future

"The all-new NX is a strong representation of the future of the Lexus brand, and this campaign helps bring that to life," said Vinay Shahani, vice president of Lexus marketing. "Redesigned from the inside out, the NX ushers in Lexus' next chapter with bold design, connected driving feel, intuitive technology, electrification, and unmatched craftsmanship."

Photos: Lexus

Variety of Mediums

The "Hustle for What Matters" TV spots will air during primetime and sports, including the Winter Games, March Madness, and NBA. In addition to broadcast, Lexus will reach audiences through social videos featuring some of the broadcast talent, radio, and digital. Out-of-home media will include airports, rideshare, ski resorts, and billboards.

Photos: Lexus

>>Join the conversation about this Lexus NX ad right here at ClubLexus.com.

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